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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating and optimizing landing pages using Webflow and Unbounce, while ensuring adherence to branding guidelines and UX/UI best practices. Proficient in data-driven decision-making and collaboration with cross-functional teams to enhance digital strategy.
Highest-signal resume keywords
Webflow ExperienceUnbounce ExperienceHTML KnowledgeCSS KnowledgeData-Driven Mindset
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Landing Page CreationA/B TestingCRO IterationsVisual Asset ProductionGenerative AI Utilization
Soft Skills
Attention to DetailGood Communication Skills
Tools & Technologies
Google Tag ManagerAI Tools
Industry Keywords
Brand GuidelinesUX/UI Best PracticesPerformance DataSEO CollaborationPublishing Environment Organization
About the role
Key responsibilities & impact- Create and maintain landing pages (LPs) following branding guidelines and web/UX/UI best practices.
- Use AI tools (such as Claude) to accelerate production of layouts, copy, and visual assets.
- Ensure visual consistency and adherence to the design system and brand guidelines.
- Run A/B tests and CRO iterations based on performance data (CTR, CVR, bounce rate).
- Integrate forms, tracking pixels, scripts and tags via Google Tag Manager (GTM) on produced pages.
- Collaborate with SEO, Performance, and Content teams to align UX with digital strategy.
- Maintain publishing environment organization: naming conventions, versioning, and page documentation.
Requirements
What you’ll need- Experience with Webflow (creating layouts, styles, interactions and publishing).
- Experience with Unbounce (building and optimizing LPs, creating test variants).
- Familiarity with using generative AI in site and page production.
- Portfolio of developed landing pages.
- Knowledge of HTML and CSS for adjustments and customizations.
- Strong eye for detail and visual quality.
- Data-driven mindset: makes decisions based on metrics, not guesses.
- Good communication skills and ability to work in multidisciplinary teams.
Benefits
Comp & perks- Meal allowance / meal card.
- Flexible working hours and allocations (for remote roles).
- Commuter allowance (for hybrid or on-site roles).
- Profit-sharing (PLR).
- Multibenefits: flexible benefit via Flash Card to use as you prefer.
- Gympass / Wellhub.
- Psicologia Viva (online platform for sessions with psychologists and nutritionists).
- Health and Dental insurance.
- Life insurance.
- Extended parental leave (up to 6 months for mothers and 20 days for fathers).
- Rede D'Ór: support and important health information for mother and baby with a network of accredited nurses.
- Birthday Day Off (one paid day off to take on your birthday or during your birthday month).
- Learning platform with a variety of courses to develop your skills (UCA).
- Language academy (AIA).
- Leadership development program.
- Tuition discounts for undergraduate and graduate courses at Afya-affiliated educational units.
