Product Marketing

• Own End-to-End GTM Program Execution
• Drive the full GTM lifecycle: Market validation → Product definition → Product build → Pilot → Launch → Post-launch iteration
• Define and manage GTM readiness gates (e.g., Product Ready, Pilot Ready, Launch Ready)
• Ensure all phases are clearly scoped, tracked, and executed
• Lead Pilot Strategy & Execution
• Structure and operationalize pilots with banks and customers: Define scope, duration, and success criteria
• Align stakeholders across Product, Partnerships, and Success
• Drive alignment, remove blockers, and ensure accountability
• Own the GTM System & Execution Framework

Go-To-Market Manager

• Drive Competitive Intelligence: Monitor the competitive landscape, track competitor product updates, and synthesize business strategies to keep OpenTable a step ahead.
• Empower the Field: Translate market insights into actionable sales enablement assets. You will provide high-touch support on complex deals and equip the sales team with the narrative tools they need to win.
• Deliver Actionable Insights: Conduct quantitative and qualitative analysis (including Win/Loss interviews and data analysis) to provide recommendations to Product, Sales, and Executive leadership.
• Tell the Story: Distill complex data sets and market research into compelling internal presentations for company-wide briefings and Sales Kickoffs.

GTM Lead, Strategic Initiatives

• Partner with stakeholders in TCS and channels to create a go-to-market plan for channels, inclusive of new product launches, promotions, pricing, or feature changes
• Execute and maintain critical channel sales tools, artifacts, and communications supporting efficient and effective selling by channels
• Support the roll-out of marketing changes and initiatives to channels simply and clearly, connecting the dots between your portfolio and initiatives for a holistic approach to change management
• Own and contribute to the overall Mobility and Home Solutions channel and marketing calendar, advocating for timelines and coordination that support effective change management
• In partnership with channel readiness and training teams, elevate and continuously reinforce premium, differentiated value propositions across the channel and channel support teams
• Support governance to ensure information can effectively flow between marketing and sales channels, fostering an iterative and collaborative partnership
• Forge new thinking and innovation to constantly improve the efficiency and efficacy of channel go-to-market and communications

Marketing Manager, Integrated GTM Execution

• Manage specific product lines within Smart Power and Smart Buildings divisions
• Develop and execute product marketing strategies for Canada aligned with global strategy
• Lead go-to-market planning and execution, including launch readiness and sales enablement
• Support the global Product Management in optimizing the low-voltage distribution portfolio
• Build and maintain strong relationships with new and existing customers

Product Marketing Manager

• Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts
• Support account based marketing (ABM) programs targeting key employers, brokers, and insurers
• Create measurable KPIs and success metrics for all acquisition initiatives
• Partner closely with sales teams to align marketing with growth priorities and revenue goals
• Create multi-channel campaigns across email, social media, digital and partner channels
• Develop case studies, white papers and enablement materials to drive lead progression
• Optimize conversion initiatives across digital and traditional channels
• Strengthen marketing interlock and communication with US sales leaders
• Develop co-marketing opportunities and broker enablement programs
• Expand market visibility through strategic partnerships
• Identify and prioritize high ROI events, conferences and industry sponsorships
• Lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships
• Execute integrate events in key US marketing with pre-event, onsite and post event lead capture
• Measure and report on event ROI and market impact
• Track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness
• Use data and insights to optimize campaigns and improve conversion performance
• Build dashboards and executive-ready reporting to demonstrate marketing impact
• Adapt messaging and campaigns for regional and cultural relevance
• Provide bilingual support for campaigns, events, and stakeholder communications (English and Spanish)
• Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy
• Provide ongoing feedback, coaching and mentoring to support team development and growth

Manager, US Employer Marketing – Go-To-Market

• Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns
• Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience
• Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions
• Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience
• Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking

Senior Growth Product Marketing Manager

• Continuously develop and refine core product narratives, communication frameworks, and portfolio positioning for Genetec
• Define compelling value propositions that clearly articulate expected customer outcomes and business value
• Ensure messaging remains relevant, differentiated, and aligned with market needs
• Create enablement materials for sales teams and partners to confidently communicate Genetec’s value
• Train sales teams, distribution partners, and internal stakeholders on key messaging and positioning strategies
• Promote adoption of the “Jobs to Be Done” (JTBD) framework across the organization
• Monitor market trends, customer needs, and competitor positioning
• Develop competitive messaging, battlecards, and strategic counter-positioning that highlight Genetec’s unique strengths
• Represent Genetec as a thought leader at industry events, customer briefings, partner conferences, webinars, and internal meetings

Product Marketing Manager – Narratives

• Lead the team that converts pipeline into customers and expands revenue within the existing customer base.
• Own product marketing, product evangelism, solution engineering, and analyst relations.
• Ensure every sales conversation, product launch, and customer touchpoint tells a compelling, consistent story.
• Drive win rates by making the buying experience as compelling as the product itself.
• Build Absorb’s presence in the enterprise learning market through thought leadership, speaking, and community engagement.
• Own relationships with analysts like Forrester and Gartner to drive placements and recognition.
• Partner with Customer Enablement and Sales to position new products to existing customers and create materials that drive upsell and cross-sell conversations.

Vice President of Go-to-Market

• Build calibration that changes minds, not documents. Design and run the GTM talent review — 4-box, succession planning, and talent mapping for commercial leadership — on a quarterly cadence, with outcomes that actually alter decisions: who gets promoted, who gets developed, and who needs a different conversation.
• Own performance consulting end to end. Partner with managers early, build development plans with real milestones, have the conversations others are avoiding, and handle exits in a way that leaves everyone's dignity intact.
• Define what great looks like. No calibration process, shared definition of high performance, or talent review cadence exists in GTM today — you'll build it from first principles so Safe can name, protect, develop, and replicate its best commercial talent.
• Help leaders see around corners. Bring a point of view — not just a process — to org design decisions, team structure, and headcount sequencing, surfacing what your business partners haven't asked about yet.
• Use data with craft. Turn attrition trends into a retention play before the exits happen, use engagement signals to advise rather than just report, and bring comp equity analysis to the table before a leader asks for it. The craft is in the interpretation, not the spreadsheet.
• Partner on GTM-specific compensation. Work on variable pay design, OTE structures, quota frameworks, and comp review cycles in close partnership with the Sr. Manager, Total Rewards — you own the GTM conversation, they own the philosophy and infrastructure.
• Retain people before they decide to leave. Build structured intelligence — stay conversations, attrition signals, manager pulse — so you know who the flight risks are 90 days before they resign, and have a plan ready.
• Build for where Safe is going. GTM's expansion into EMEA is coming. Candidate experience, onboarding, culture continuity across time zones, and local employment context — write the playbook before the first London hire starts.
• Shape how AI changes HRBP work. Every Safer is expected to figure out where AI creates leverage in their own work — there's no approved tool list or workflow guide to follow. Arrive curious, experiment deliberately, and bring what you learn back to the team. We want someone actively shaping what great HRBP practice looks like at Safe in the years ahead.

Senior HR Business Partner, GTM

• Own the end-to end GTM strategy, drive product adoption, feature engagement and retention across your portfolios while setting clear priorities for your team
• Maintain standout positioning and messaging strategy that is grounded in customer insights, competitive intelligence, and business goals — and that your team has what they need to deliver against it
• Drive growth across portfolio KPIs, using data, customer feedback, and market intelligence to identify opportunities, strategy and recommendations
• Serve as the primary point of accountability for your portfolio, connecting product strategy to marketing outcomes
• Lead GTM planning cycles, ensuring priorities align with the direction set by the Sr. Manager, Product Marketing
• Partner with your Product Management counterparts to ensure customer and market insights are consistently informing the roadmap and informing GTM decisions
• Set clear standards for how your team launches features, drives adoption, measures success, and scales learnings — while empowering them to own execution
• Represent your portfolios in monthly PMM-CMM cross-functional planning to ensure adequate prioritization of your portfolios
• Build strong working relationships with stakeholders outside your immediate team to remove execution blockers and drive shared objectives forward
• Ensure your team is resourced and set up to deliver on cross-functional commitments
• Lead, coach, and develop your team, supporting their career growth while holding them accountable to strong performance and results
• Build a high-performing team culture grounded in ownership, collaboration, and continuous improvement

Product Marketing Manager, 17 Month Contract

• Generate Qualified Opportunities
• Identify companies actively hiring for roles Wing can support, such as Executive Assistants, Admin Assistants, Customer Support, Sales Support, Recruiting Support, Operations Support, and other business support roles.
• Use job postings, hiring signals, company growth signals, and account research to find strong-fit prospects.
• Research target accounts to understand what they are hiring for, why they may need support, and where Wing could be a strong fit.
• Reach out to prospective customers across email, phone, LinkedIn, and other outbound channels.
• Run focused outbound campaigns around active hiring needs, operational pain points, and alternative workforce solutions.
• Hold early discovery conversations to understand a prospect's hiring needs, pain points, urgency, and openness to remote talent or AI-enabled workforce solutions.
• Communicate what Wing Assistant does and why it matters clearly enough to earn the next meeting.
• Book qualified appointments with companies that have a clear hiring need, relevant business use case, or strong fit for Wing.
• Turn Hiring Intent Into Conversations
• Monitor companies that are posting roles Wing can service.
• Understand what the company is likely trying to solve by hiring that role.
• Position Wing as a faster, more flexible, and more scalable alternative to traditional hiring.
• Educate prospects who may not have considered remote assistants, virtual assistants, offshore talent, or AI-enabled workforce support before.
• Create curiosity with founders, executives, operators, HR leaders, recruiting teams, and department heads.
• Support the Revenue Team
• Work closely with the sales team to build and protect a healthy, well-qualified pipeline.
• Hand off opportunities cleanly, with the context needed to move conversations forward.
• Share key details from discovery calls, including the role the company is hiring for, their current hiring process, pain points, timing, budget signals, and decision-makers involved.
• Keep activity, notes, and pipeline data accurate and current in our CRM.
• Bring the Market Back In
• Feed what you are hearing from prospects back to the Sales, Marketing, and Product teams.
• Help refine messaging and outreach based on what is actually landing with companies.
• Identify patterns in hiring demand, objections, industries, and roles where Wing is resonating.
• Suggest new outbound angles based on job postings, hiring trends, and prospect conversations.

Sales Associate

GTM Sales

• Generate Qualified Opportunities
• Identify companies actively hiring for roles Wing can support, such as Executive Assistants, Admin Assistants, Customer Support, Sales Support, Recruiting Support, Operations Support, and other business support roles.
• Use job postings, hiring signals, company growth signals, and account research to find strong-fit prospects.
• Research target accounts to understand what they are hiring for, why they may need support, and where Wing could be a strong fit.
• Reach out to prospective customers across email, phone, LinkedIn, and other outbound channels.
• Run focused outbound campaigns around active hiring needs, operational pain points, and alternative workforce solutions.
• Hold early discovery conversations to understand a prospect's hiring needs, pain points, urgency, and openness to remote talent or AI-enabled workforce solutions.
• Communicate what Wing Assistant does and why it matters clearly enough to earn the next meeting.
• Book qualified appointments with companies that have a clear hiring need, relevant business use case, or strong fit for Wing.
• Monitor companies that are posting roles Wing can service.
• Understand what the company is likely trying to solve by hiring that role.
• Position Wing as a faster, more flexible, and more scalable alternative to traditional hiring.
• Educate prospects who may not have considered remote assistants, virtual assistants, offshore talent, or AI-enabled workforce support before.
• Work closely with the sales team to build and protect a healthy, well-qualified pipeline.
• Hand off opportunities cleanly, with the context needed to move conversations forward.
• Share key details from discovery calls, including the role the company is hiring for, their current hiring process, pain points, timing, budget signals, and decision-makers involved.

GTM Associate

• Develop and own the integrated marketing plan for the Cybersecurity Professional Services and PWN portfolios, iterating and optimizing throughout the year based on performance data and market feedback
• Analyze funnel activity, track key deals, and monitor year-to-date performance metrics to inform strategic adjustments and maximize ROI
• Collaborate with Product, Sales, Partner Alliance, Events, Digital Marketing, Base Management, and Sales Activation teams to develop compelling value propositions, product positioning, and messaging that resonate with Enterprise and Public sector buyers
• Drive content strategy and creation across multiple channels including social copy, one-pagers, pitch decks, testimonials, battlecards, and Highspot content to equip sales teams with tools and materials that accelerate deals
• Manage a marketing budget and Marketing Development Funds (MDF) with vendors, ensuring resources are strategically deployed to drive maximum growth and impact across the portfolio
• Leverage AI tools to streamline marketing operations, enhance customer insights, and drive efficiency across campaign execution and stakeholder reporting

Senior Product Marketing Manager

• Leverage your product marketing expertise to understand the needs of the audit and accounting industry and craft messaging and positioning strategies that effectively communicate the value of Caseware's solutions.
• Develop messaging that addresses industry pain points and highlights key product features and benefits. Engage directly with clients through customer engagement initiatives and support activities to strengthen relationships and gather market insights.
• Partner closely with cross-functional teams, including Sales, Product, and Marketing, to align product messaging with customer needs and ensure cohesive go-to-market strategies.
• Lead content development and market positioning initiatives across Caseware's product portfolio. Serve as a subject matter expert in presentations, marketing materials, and promotional activities.
• Represent Caseware confidently at conferences, webinars, customer meetings, and industry events, communicating product value propositions and industry insights clearly and effectively.

Director, Global Product Marketing – Enablement

• Lead Edwin go-to-market planning for priority regions and growth opportunities across Canada.
• Develop regional messaging and campaign strategies that reflect local education priorities, curriculum needs, funding opportunities, and buyer considerations.
• Create clear board-level messaging for school boards, system leaders, curriculum leaders, principals, and other decision-makers.
• Build Sales enablement materials including pitch decks, one-pagers, talk tracks, objection handling guides, FAQs, competitive positioning, and value messaging.
• Translate Edwin’s product, content, adoption, customer evidence, and proof points into compelling market-facing and Sales-ready materials.
• Partner with Sales to understand pipeline, field needs, buyer objections, market feedback, and common barriers to adoption or expansion.
• Define and maintain Edwin’s market positioning, differentiation, and competitive landscape in partnership with Product, Sales, and Marketing.
• Support campaign planning, landing page messaging, stakeholder communications, event content, and lead nurture programs.
• Partner with the Lifecycle Product Marketing Manager to ensure buyer-facing messaging is grounded in product accuracy, classroom reality, adoption insights, and implementation support.
• Collaborate with Product, Content, Classroom Success, Sales, and Marketing to align messaging across buyer, user, and customer-facing touchpoints.
• Partner with Marketing team members on customer stories, case studies, thought leadership, social content, blogs, and campaign assets that support Edwin’s broader market story.
• Use Sales feedback, market trends, customer insights, and campaign performance to refine positioning and improve enablement.

Product Marketing Manager, Growth – Enablement

• Assist Marketing for any technical support required
• Share information and suggestions on customer needs
• Conduct research on market trends, competitors, and customer preferences.
• Analyze competitor products and create comparison reports.
• Identify opportunities for differentiation based on research findings.
• Assist in developing positioning statements and messaging frameworks.
• Create product-specific content, including value propositions and benefit-driven messaging.
• Ensure messaging consistency across marketing channels.
• Develop marketing assets, such as brochures, one-pagers, presentations, and case studies.
• Collaborate with the content marketing team to produce blogs, emails, and social media posts.
• Maintain and update a repository of product collateral for internal and external use.
• Track key performance indicators (KPIs), such as product adoption, campaign engagement, and sales enablement effectiveness.
• Prepare regular reports on product marketing activities and outcomes.
• Use data insights to refine product positioning and GTM strategies.
• Act as a liaison between product management, sales, and marketing teams.
• Participate in regular cross-functional meetings to stay updated on product developments.
• Share product updates and insights with relevant stakeholders.

Product Marketing Specialist

• Own the go-to-market roadmap, strategy, and execution for product launches
• Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency
• Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging
• Partner with Product Managers to sharpen our offerings based on the competitive landscape and customer feedback
• Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion
• Build training materials and lead sales enablement for key launches
• Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives

• Define and run a repeatable launch process across product managers, marketing, sales enablement, support, and customer marketing
• Own positioning, messaging, and competitive documentation for each product and workload
• Provide quality control on high-value content
• Standardize how product managers submit launch requests
• Ensure internal readiness
• Decide the right level of visibility for each release and coordinate its execution

• You will structure the Product Marketing function at Booxi: set standards, document learnings, and create the conditions for the function to scale with the company.
• Refine our positioning and messaging by persona, by vertical (luxury, beauty, optical, department stores…) and by market (US, Canada, UK, France, Italy, Switzerland); continuously synthesize the Voice of the Customer from client calls, in‑store visits and conversations with retailers.
• Lead GTM strategies and product launches: decide which release to prioritize, in which market, with which angle, and for which persona, in coordination with our Head of Product.
• Produce product content that educates the market and builds Booxi's credibility with retail decision-makers: product blogs, thought leadership and market reports.
• Equip our Sales team with materials that convert: decks, battle cards, one‑pagers, demos, playbooks, product training and pre‑meeting briefs tailored to the deal and the persona.
• Bridge marketing, product and sales: work closely with the Head of Sales on new initiatives and enablement, arm Sales on active opportunities, and feed product with insights from the field.
• Iterate continuously: read the data, keep what works, and rework what doesn't.

Product Marketing jobs in Canada

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Go-To-Market Manager

GTM Lead, Strategic Initiatives

Marketing Manager, Integrated GTM Execution

Product Marketing Manager

Manager, US Employer Marketing – Go-To-Market

Senior Growth Product Marketing Manager

Product Marketing Manager – Narratives

Vice President of Go-to-Market

Senior HR Business Partner, GTM

Product Marketing Manager, 17 Month Contract

Sales Associate

GTM Sales

GTM Associate

Senior Product Marketing Manager

Director, Global Product Marketing – Enablement

Product Marketing Manager, Growth – Enablement

Product Marketing Specialist

Product Marketing Manager

Product Marketing Manager

Senior Product Marketing Manager