Product Marketing

• You will structure the Product Marketing function at Booxi: set standards, document learnings, and create the conditions for the function to scale with the company.
• Refine our positioning and messaging by persona, by vertical (luxury, beauty, optical, department stores…) and by market (US, Canada, UK, France, Italy, Switzerland); continuously synthesize the Voice of the Customer from client calls, in‑store visits and conversations with retailers.
• Lead GTM strategies and product launches: decide which release to prioritize, in which market, with which angle, and for which persona, in coordination with our Head of Product.
• Produce product content that educates the market and builds Booxi's credibility with retail decision-makers: product blogs, thought leadership and market reports.
• Equip our Sales team with materials that convert: decks, battle cards, one‑pagers, demos, playbooks, product training and pre‑meeting briefs tailored to the deal and the persona.
• Bridge marketing, product and sales: work closely with the Head of Sales on new initiatives and enablement, arm Sales on active opportunities, and feed product with insights from the field.
• Iterate continuously: read the data, keep what works, and rework what doesn't.

Senior Product Marketing Manager

• Develop clear, differentiated messaging that translates product capabilities into business value
• Own go-to-market strategy and execution for product and platform launches
• Create high-impact assets (sales decks, demo scripts, blogs, and social content)
• Build enablement materials like one-pagers, battlecards, and objection guides
• Partner closely with Product and Demand Gen to align messaging and campaigns
• Conduct customer interviews, competitive research, and win/loss analysis
• Continuously refine messaging based on data, feedback, and performance

Product Marketing Manager

• Develop and deploy integrated go-to-market strategies
• Analyze the market, competition, and performance data
• Define value propositions, customer journeys, and sales arguments
• Design and implement growth strategies
• Ensure the optimization of digital product presence
• Lead large-scale strategic projects
• Act as an advisor to internal partners and senior management
• Define and track marketing initiative performance indicators

Senior Advisor, Product Marketing

• Finalize the end-to-end design of the Revenue Sprint, including applicant criteria, program deliverables, metrics & tracking, resources deployed, and relevant timelines.
• Manage the Revenue Maturity Assessment process, acting as the lead analyst to identify high-risk gaps in a venture’s strategy, operations, and sales methodology.
• Lead the "Venture Duo" (CEO and Revenue Leader) through intensive workshops on ICP definition, pilot conversion, and multi-stakeholder enterprise selling.
• Recruit and collaborate with a group of seasoned operators and advisors to provide hands-on coaching and technical GTM feedback.
• Develop engagement plans that leverage services and resources delivered by other MaRS teams, such as MaRS’ Market Intelligence TAM and LeadGen reports.
• Enforce the "Data Sharing Compact," ensuring ventures consistently report on pipeline velocity, win rates, and NRR using the MaRS GTM Metrics Template.
• Partner with the Corporate Innovation team to execute MaRS Sessions, connecting cohort participants with relevant corporate buyers and partners.

Senior Manager, Revenue/GTM Sprint Program

• Define and own the GTM strategy and planning frameworks for product launches, feature releases, and customer growth initiatives.
• Translate company and segment priorities into clear GTM plans, timelines, and measurable outcomes.
• Establish planning cadences (e.g., launch planning, quarterly GTM reviews) to align Product Marketing and Customer Marketing.
• Build and manage processes that connect product development cycles with marketing readiness.
• Ensure Product Marketing is equipped to deliver timely, accurate messaging, positioning, and customer-facing assets.
• Act as the primary bridge between Product, Product Marketing, and Customer Marketing to ensure alignment and execution readiness.
• Partner with Customer Marketing and Customer Success to translate product innovation into programs that drive adoption, expansion, and advocacy.
• Identify opportunities to better leverage product releases across the customer lifecycle.
• Ensure consistent articulation of product value across customer touchpoints and campaigns.
• Provide strategic direction and oversight for large, cross-functional marketing campaigns tied to product and customer growth initiatives.
• Ensure campaigns are aligned to GTM strategy, properly scoped, and delivered on time.
• Identify risks, gaps, and dependencies across teams and proactively drive resolution.
• Define KPIs and success metrics for GTM initiatives and customer marketing programs.
• Partner with Marketing Ops to build dashboards and reporting frameworks.
• Deliver clear, actionable insights and updates to senior leadership (SLT) on performance and impact.
• Design and implement scalable GTM frameworks (e.g., launch tiers, campaign planning, intake processes).
• Improve visibility, accountability, and coordination across Product Marketing and Customer Marketing.
• Establish best practices that enable teams to execute more efficiently and effectively.
• Act as the central point of coordination across Product Marketing, Customer Marketing, Product, Sales, and RevOps.
• Align stakeholders on priorities, clarify roles and responsibilities, and resolve overlaps between teams.
• Lead cross-functional planning and communication to ensure GTM initiatives are understood, adopted, and executed successfully.

Senior GTM Strategy Manager – Product & Customer Marketing

• Work with product managers to understand the key value proposition and target markets and devise marketing campaigns that will drive demand
• Devise and execute on marketing campaigns, promotions, content marketing initiatives, and build sales trainings/collateral
• Ensure consistency in brand voice and tone across all content
• Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives
• Oversee strategic product launches from beta thru GA, ensuring targets are met
• Enable sales teams at all levels on Cohere’s value proposition and messaging
• Conduct competitive analysis to inform product development, pricing, and marketing activities

• Develop and execute product marketing programs to amplify awareness, adoption, and participation in Open VSX
• Define compelling positioning, messaging, value propositions, and audience-specific narratives for Open VSX
• Develop clear messaging that explains the value of funding critical developer infrastructure
• Translate technical capabilities, product roadmap priorities, customer needs, usage insights, and market feedback into clear messaging
• Work closely with Product, Sales, and Business Development to support the development, launch, and promotion of Open VSX Managed Registry
• Create and execute launch plans for Open VSX offerings
• Make data-driven decisions to move Open VSX initiatives forward
• Partner with the Senior Sales Manager, Commercial Offerings to support prospect education and campaign execution
• Create high-quality product marketing assets
• Build close working relationships within the Open VSX, Eclipse Theia, cloud IDE, and developer tools ecosystems

• Lead the end-to-end launch process for new products and features
• Create and maintain core messaging and brand positioning for products
• Monitor post-launch performance and refine marketing tactics
• Serve as the contact between Product, Marketing, Onboarding, Support, and Sales
• Develop high-impact sales assets including pitch decks and demos
• Translate product technicalities into sales intelligence
• Systematically track industry shifts and emerging technologies

Senior Product Marketing Manager – Gestionnaire principal(e), Marketing produit

• Own product and feature launches including positioning, launch planning, enablement, and adoption campaigns.
• Develop solution, product, and industry messaging and persuasive copy that resonates with contractors and suppliers.
• Build competitive and market intelligence programs analyzing competitors, substitutes, and emerging technologies, and translate insights into sales enablement, positioning shifts, and roadmap input.
• Partner with Product to deeply understand the roadmap and share insights for feature prioritization based on market opportunity and customer need.
• Develop proof points through case studies, testimonials, and use-case content that demonstrate measurable value and customer ROI.
• Create content that moves the funnel, supporting demand generation and sales.
• Collaborate with Demand Generation to develop multi-channel marketing programs for strategic feature launches.
• Analyze product adoption metrics and marketing performance to inform strategy and refine future GTM activities.
• Conduct industry research, both qualitative and quantitative, do deliver meaningful proof and insights that inform our product strategy.
• Travel at least 25% for conferences, customer meetings, and internal events.

• Define our ideal talent profile and segments, and create positioning and messaging to support talent recruitment campaigns
• Develop content and training materials to enable talent on our platform to successfully fulfill jobs
• Plan and execute go-to-market launches for updates to our marketplace in partnership with cross-functional teams
• Own the messaging and positioning for our traditional voice over offering (self-service and managed services)
• Conduct talent interviews and distill learnings into "voice of talent" insights for the business
• Recruit talent to join beta programs and manage their participation

Product Marketing Specialist

• Lead Canadian New Product Initiative (NPI) planning and product launch execution
• Evaluate and recommend new products for the Henry Schein Products portfolio
• Conduct market, sales, and margin analysis to identify growth opportunities
• Develop product positioning and promotional strategies
• Support sales and marketing teams with product messaging, training, and campaign tools
• Set SKU and product family pricing strategies to optimize margin and growth
• Partner cross-functionally with Sales, Marketing, Purchasing, and Vendor partners
• Drive sales enablement initiatives to support revenue growth and market share expansion
• Support events focused on HSP with product recommendations and collateral development
• Support and participate in National trade shows representing HSP and occasional dental fests.

• Execute product launches by translating campaign strategy into clear messaging, briefs, and launch assets.
• Own messaging for features and bundled releases, including launch emails, conference talks, presentations, and social posts.
• Partner with Product Management to understand the roadmap and own all launch logistics.
• Partner with GTM Enablement to produce educational materials for CoLab’s Sales and Customer Success Teams.
• Own messaging and effectiveness for key website pages, including product, feature, and use case pages.
• Build deep expertise in competitive solutions and support high-stakes competitive deals.
• Contribute to ongoing product content between launches, not just at major release moments.
• Review and elevate messaging across marketing, especially for technical or product-focused content.

• Coordinate product launches and releases, helping ideas turn into well-executed outcomes
• Keep timelines, milestones, and dependencies on track across teams
• Make sure the right people are aligned on what’s happening and what’s needed
• Follow up on actions and help keep work visible and moving
• Create and organize sales enablement materials like decks, one-pagers, FAQs, and internal briefings
• Keep content current, easy to find, and useful for the teams relying on it
• Support internal sessions and help roll out new information in a clear, practical way
• Gather feedback and improve materials over time
• Act as a central point of coordination across Product, Sales, Customer Success, and Marketing
• Spot gaps or bottlenecks early and help work through them
• Bring structure to fast-moving, cross-functional work
• Help make processes more consistent, repeatable, and easier to run
• Coordinate the creation and review of product marketing materials
• Support drafting and editing of internal updates, release summaries, and customer-facing content
• Keep messaging clear, consistent, and well-organized

• Refine Float’s positioning and messaging so the multi-product platform story lands clearly across target audiences and ongoing launches.
• Build pre- and post-sale programs that improve product adoption and help customers realize more value across the customer journey.
• Partner with Product on launches, readiness, and activation so new products and features translate into customer understanding and usage.
• Equip Sales, Customer Success, and Marketing with messaging, playbooks, collateral, and activation tools that improve field effectiveness and adoption outcomes.
• Build customer programs such as advocacy and advisory motions that strengthen product adoption and the broader commercial flywheel.
• Use data, experimentation, and customer insight to evolve positioning, lifecycle strategy, and adoption programs over time.
• Lead and develop a high-performing team with high standards for ownership, clarity, speed, and modern AI-enabled workflows.

Head of Product Marketing

• Own strategy and execution to drive product adoption across the full customer journey (pre- and post-sale)
• Translate product capabilities into clear, differentiated messaging and positioning
• Identify adoption gaps and design programs to improve usage and engagement
• Lead and support product launches but go beyond them into ongoing lifecycle and growth programs
• Build and execute initiatives across:
• - Acquisition (messaging, packaging, GTM)
• - Activation (onboarding, first value)
• - Adoption (feature usage, engagement)
• - Expansion (upsell, cross-sell signals)
• Help shape Float’s multi-product platform story, not just individual features
• Develop messaging that resonates with target segments and evolves with the product
• Partner with Marketing to bring campaigns and content to life (while owning core messaging yourself)
• Act as the bridge between Product and GTM teams
• Partner with:
• - Product → influence roadmap based on market & customer insights
• - Sales → enable teams with clear value propositions and positioning
• - Customer Success → drive adoption and retention strategies
• Ensure alignment across teams to drive measurable outcomes
• Use product, customer, and lifecycle data to identify opportunities and inform strategy
• Design and run experiments to improve adoption and performance
• Measure success through impact on adoption, usage, and commercial metrics

• Own the target-state architecture of Salesforce and its integrated systems.
• Act as the final design reviewer for significant changes — object model evolution, automation patterns, integration approaches, security model — ensuring everything we build can carry the weight of the business as it scales.
• Own the Salesforce instance end-to-end, including the data model, declarative and programmatic automation (Flow, Apex, Lightning Web Components), permission and sharing architecture, release management, sandbox and CI/CD discipline, and the long-term technical debt agenda.
• Own the data and integration patterns that connect Salesforce to our adjacent systems.
• Lead a small team of Salesforce specialists, setting technical standards, running code and design review, and mentoring the team on architectural craft.
• Partner closely with our Revenue Operations pod leads, translating their business priorities into platform changes that work across verticals.
• Partner with Compliance, Legal, and InfoSec to ensure Salesforce and integrated systems meet regulatory obligations.
• Partner with engineers on the design of agent-first workflows, MCP server architecture, and the integration of LLM-based automation into our GTM systems.

Associate Director, GTM Systems

• Support product launches, including messaging, positioning, and enablement assets
• Contribute to product descriptions, GTM templates, and master product decks
• Assist with positioning and narrative development for emerging initiatives
• Conduct win/loss analysis, market research, and customer insights
• Synthesize multiple data sources to identify trends and opportunities
• Support analytics-driven storytelling for launches and campaigns
• Partner with Product to understand roadmap priorities and product strategy
• Collaborate with Content, Enablement, Marketing Operations, and Customer Success teams
• Participate in stakeholder intake and prioritization processes
• Own 1–2 scoped projects end-to-end with coaching from senior Product Marketers
• Present insights and deliverables to PMM leadership and cross-functional partners
• Build foundational skills across positioning, launches, enablement, and analytics

Product Marketing Co-op

• Drive how AI-powered workforce engagement capabilities are brought to market
• Shape how organizations improve employee productivity and optimize workforce performance
• Deliver more human customer experiences by aligning strategy across product, sales, marketing, and customer success
• Develop differentiated messaging and positioning that clearly communicates business value
• Lead market research and competitive analysis to identify growth opportunities
• Build and deliver high-impact sales enablement assets that increase win rates
• Drive integrated marketing programs in collaboration with demand generation teams to increase pipeline creation
• Measure and optimize go-to-market performance using key business metrics

• Shape and drive the AI roadmap and priorities for GTM systems
• Define how AI is applied across customer-facing GTM workflows
• Identify, compare, and prioritize the highest-impact opportunities across sales, marketing, and customer success
• Balance near-term impact with longer-term platform capabilities such as decisioning and orchestration
• Shape how systems determine and trigger next best actions across the customer lifecycle
• Define how customer context, priority, and signals inform decisions and automation
• Establish when actions are handled by AI versus human teams, and how those interactions are coordinated
• Translate GTM needs into scalable product requirements
• Use rapid prototyping to explore ideas and de-risk decisions early
• Lead development from problem definition through launch in partnership with engineering and technical architects
• Ensure solutions are embedded in core systems and usable in day-to-day workflows
• Partner with operations and enablement to drive adoption and change how GTM teams operate
• Define success metrics and iterate based on performance and user feedback
• Collaborate with engineering, technical architects, design, analytics, operations, and enablement to align on priorities, tradeoffs, and execution.

See all jobs on JobTailor

Senior Product Marketing Manager

Product Marketing Manager

Senior Advisor, Product Marketing

Senior Manager, Revenue/GTM Sprint Program

Senior GTM Strategy Manager – Product & Customer Marketing

Product Marketing Manager

Senior Product Marketing Manager

Senior Product Marketing Manager – Gestionnaire principal(e), Marketing produit

Senior Product Marketing Manager

Product Marketing Specialist

Product Marketing Specialist

Senior Product Marketing Manager

Product Marketing Specialist

Head of Product Marketing

Senior Product Marketing Manager

Associate Director, GTM Systems

Product Marketing Co-op

Product Marketing Manager

Product Manager, GTM Systems