Go-To-Market Manager

FISPAN

Go-To-Market Manager at FISPAN executing product launches in the embedded financial services sector. Leading cross-functional teams to drive product success across market validation to scaling.

Posted 7/22/2026full-timeVancouver • 🇨🇦 CanadaMid-LevelSenior💰 CA$93,000 - CA$109,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in End-to-End Go-To-Market (GTM) Program Execution, including managing the full GTM lifecycle and aligning stakeholders across various teams. Proficient in Program and Project Management with a strong understanding of product development and launch processes in B2B SaaS or FinTech.

Highest-signal resume keywords

GTM StrategyProgram ManagementProduct Lifecycle ManagementStakeholder AlignmentPilot Strategy Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GTM ExecutionProduct DefinitionMarket ValidationProduct BuildPost-launch IterationPilot-driven Product ValidationSales Enablement ProcessesProject Management

Soft Skills

ProactiveDetail-orientedInfluencing StakeholdersRemoving BlockersAccountability

Tools & Technologies

GTM SystemExecution Framework

Industry Keywords

B2B SaaSFinTechProduct OperationsProgram Management

About the role

Key responsibilities & impact

Own End-to-End GTM Program Execution
Drive the full GTM lifecycle: Market validation → Product definition → Product build → Pilot → Launch → Post-launch iteration
Define and manage GTM readiness gates (e.g., Product Ready, Pilot Ready, Launch Ready)
Ensure all phases are clearly scoped, tracked, and executed
Lead Pilot Strategy & Execution
Structure and operationalize pilots with banks and customers: Define scope, duration, and success criteria
Align stakeholders across Product, Partnerships, and Success
Drive alignment, remove blockers, and ensure accountability
Own the GTM System & Execution Framework

Requirements

What you’ll need

4–8 years in GTM, program management, product operations, or similar roles
Experience launching products, features, or integrations in B2B SaaS or FinTech
Strong understanding of GTM strategy and product lifecycle
Core Skills: Program & Project Management
Proven ability to align and influence stakeholders across teams
Comfort operating without direct authority
Understanding of: Product development lifecycle, Sales enablement and launch processes, Pilot-driven product validation
Highly proactive and detail-oriented

Benefits

Comp & perks

Best-in-Class Equipment: The most modern MacBook and Apple equipment.
Prime Location: Our downtown Vancouver office offers coastal views and access to the building fitness center.
Flexibility: Generous benefits, including a family leave top-up program and our Work-From-Anywhere policy.
Extended health and dental benefits
Paid time off
Savings and retirement plan matching
Parenthood top-up
Mentorship programs, and leadership series (to name a few)