FISPAN

Performance Marketing

• Own the end-to-end management of B2B campaigns across Google Ads, LinkedIn, and niche media placements (e.g., Podcast ads, Industry Newsletters).
• Manage external vendor/agency relationships and media partnerships.
• Collaborate with the Content Manager and Designer to produce high-converting ad creative.
• Own the technical setup and ongoing optimization of landing pages and self-serve funnels.
• Analyze user behavior (heatmaps, drop-off points) and implement A/B tests to increase Visitor-to-Lead conversion rates.
• Partner with Marketing Operations to build sophisticated automated workflows in HubSpot.
• Implement behavioral lead scoring to identify "ready-to-buy" prospects and prioritize them for Sales.
• Track and optimize organic search performance.
• Develop and execute strategies designed to shorten the sales cycle.
• Establish clear processes to collaborate efficiently with the wider marketing team.

Senior Demand Generation Specialist