Product Marketing Manager, Growth – Enablement

Nelson

Product Marketing Manager focused on regional go-to-market planning for Edwin at Nelson Education. Supporting Sales enablement and positioning for K-12 educational content and digital learning solutions.

Posted 6/22/2026contractToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$80,000 per yearWebsite

About the role

Key responsibilities & impact

Lead Edwin go-to-market planning for priority regions and growth opportunities across Canada.
Develop regional messaging and campaign strategies that reflect local education priorities, curriculum needs, funding opportunities, and buyer considerations.
Create clear board-level messaging for school boards, system leaders, curriculum leaders, principals, and other decision-makers.
Build Sales enablement materials including pitch decks, one-pagers, talk tracks, objection handling guides, FAQs, competitive positioning, and value messaging.
Translate Edwin’s product, content, adoption, customer evidence, and proof points into compelling market-facing and Sales-ready materials.
Partner with Sales to understand pipeline, field needs, buyer objections, market feedback, and common barriers to adoption or expansion.
Define and maintain Edwin’s market positioning, differentiation, and competitive landscape in partnership with Product, Sales, and Marketing.
Support campaign planning, landing page messaging, stakeholder communications, event content, and lead nurture programs.
Partner with the Lifecycle Product Marketing Manager to ensure buyer-facing messaging is grounded in product accuracy, classroom reality, adoption insights, and implementation support.
Collaborate with Product, Content, Classroom Success, Sales, and Marketing to align messaging across buyer, user, and customer-facing touchpoints.
Partner with Marketing team members on customer stories, case studies, thought leadership, social content, blogs, and campaign assets that support Edwin’s broader market story.
Use Sales feedback, market trends, customer insights, and campaign performance to refine positioning and improve enablement.

Requirements

What you’ll need

University degree or college diploma in marketing, communications, business, education, or a related field.
4+ years of experience in product marketing, B2B marketing, Sales enablement, demand generation, education marketing, or a related role.
Strong ability to develop messaging for decision-maker, buyer, and leadership audiences.
Experience creating Sales enablement materials such as pitch decks, one-pagers, objection handling guides, talk tracks, or competitive positioning.
Strong understanding of campaign strategy, audience segmentation, and go-to-market planning.
Excellent writing, communication, presentation, and stakeholder management skills.
Ability to translate product features and customer proof points into clear market value.
Experience working with Sales teams and customer-facing stakeholders.
Strong project management skills and ability to manage multiple priorities in a fast-moving environment.
Experience in K-12 education, EdTech, school board procurement, or curriculum, is considered an asset.
Familiarity with tools such as Salesforce, Pardot, Jira, Canva, and digital marketing tools is considered an asset.

Benefits

Comp & perks

This role is primarily on-site with some hybrid flexibility, M-F, standard business hours
Commuter friendly location (Sheppard & Don Mills)
Free parking on-site
Free, convenient shuttle bus service from Don Mills Subway Station to and from the office
Access to on-site fitness center and fitness classes
Access to LinkedIn Learning for continuous skill growth
Mentorship and professional development opportunities
A comprehensive Employee Assistance Program (EAP) providing confidential support spanning from mental health services to financial counselling, and many things in-between.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingB2B marketingSales enablementdemand generationcampaign strategyaudience segmentationgo-to-market planningSales materials creationmarket positioningcompetitive positioning

Soft Skills

writingcommunicationpresentationstakeholder managementproject managementability to manage multiple prioritiescollaborationstrategic thinkingadaptabilitycustomer insights analysis