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Product Marketing Manager, 17 Month Contract
Clio - Cloud-Based Legal TechnologyManager, Product Marketing at Clio leading go-to-market strategies for legal AI solutions. Driving product adoption and collaboration across teams in a hybrid work environment.
About the role
Key responsibilities & impact- Own the end-to end GTM strategy, drive product adoption, feature engagement and retention across your portfolios while setting clear priorities for your team
- Maintain standout positioning and messaging strategy that is grounded in customer insights, competitive intelligence, and business goals — and that your team has what they need to deliver against it
- Drive growth across portfolio KPIs, using data, customer feedback, and market intelligence to identify opportunities, strategy and recommendations
- Serve as the primary point of accountability for your portfolio, connecting product strategy to marketing outcomes
- Lead GTM planning cycles, ensuring priorities align with the direction set by the Sr. Manager, Product Marketing
- Partner with your Product Management counterparts to ensure customer and market insights are consistently informing the roadmap and informing GTM decisions
- Set clear standards for how your team launches features, drives adoption, measures success, and scales learnings — while empowering them to own execution
- Represent your portfolios in monthly PMM-CMM cross-functional planning to ensure adequate prioritization of your portfolios
- Build strong working relationships with stakeholders outside your immediate team to remove execution blockers and drive shared objectives forward
- Ensure your team is resourced and set up to deliver on cross-functional commitments
- Lead, coach, and develop your team, supporting their career growth while holding them accountable to strong performance and results
- Build a high-performing team culture grounded in ownership, collaboration, and continuous improvement
Requirements
What you’ll need- 7+ years of experience in product marketing, with meaningful ownership of go-to-market strategy across a product portfolio
- 2+ years of experience leading and developing product marketers, including coaching on messaging and positioning craft
- Demonstrated ability to translate complex product capabilities into clear value propositions
- Experience partnering directly with product management, sales leadership, and customer success to drive cross-functional launches and adoption
- Strong analytical skills and experience using funnel, adoption, and competitive data to set goals and course-correct a team's priorities
- Ability to plan, organize, and execute across multiple concurrent launches and portfolios while meeting deadlines
- Strong communication and writing skills, including the ability to read someone else's draft and identify what's missing or muddled before it reaches sales or customers
- Comfort making decisions and re-sequencing priorities with imperfect information as roadmaps shift.
Benefits
Comp & perks- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.
- Flexible time off policy, with an encouraged 20 days off per year.
- $2000 annual counseling benefit
- RRSP matching and RESP contribution
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product MarketingGTM PlanningData AnalysisCompetitive IntelligenceFeature AdoptionPortfolio ManagementMessaging StrategyValue Proposition DevelopmentKPI ManagementMarket Intelligence
Soft Skills
Strong CommunicationCoachingCollaborationDecision-MakingOrganizational Skills