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About the role
Key responsibilities & impact- You will structure the Product Marketing function at Booxi: set standards, document learnings, and create the conditions for the function to scale with the company.
- Refine our positioning and messaging by persona, by vertical (luxury, beauty, optical, department stores…) and by market (US, Canada, UK, France, Italy, Switzerland); continuously synthesize the Voice of the Customer from client calls, in‑store visits and conversations with retailers.
- Lead GTM strategies and product launches: decide which release to prioritize, in which market, with which angle, and for which persona, in coordination with our Head of Product.
- Produce product content that educates the market and builds Booxi's credibility with retail decision-makers: product blogs, thought leadership and market reports.
- Equip our Sales team with materials that convert: decks, battle cards, one‑pagers, demos, playbooks, product training and pre‑meeting briefs tailored to the deal and the persona.
- Bridge marketing, product and sales: work closely with the Head of Sales on new initiatives and enablement, arm Sales on active opportunities, and feed product with insights from the field.
- Iterate continuously: read the data, keep what works, and rework what doesn't.
Requirements
What you’ll need- 6+ years of combined experience in Product Marketing, Sales Enablement, GTM or Partner Marketing in a B2B SaaS context, including at least 3 years in a Product Marketing Manager role.
- Strong command of strategic PMM fundamentals proven in production: positioning, segmentation, persona-based messaging, customer research, and release-based GTM.
- Strong copywriting and content skills in French and English: messaging that resonates, educational posts, and white papers that build credibility.
- Demonstrated Sales partnership: pipeline reviews, deal support, and product training with an Enterprise Sales team.
- Comfortable with modern tools: you use AI as a daily lever (research, messaging, content, enablement) and can select and implement the right tools when needed (a plus).
- Solid knowledge of retail: you have worked at a retailer or sold to them for years; otherwise, a strong curiosity for the sector and a quick ability to ramp up.
Benefits
Comp & perks- Generous vacation policy
- Company-wide shutdown from December 25 to January 1
- 2 personal days plus unlimited sick leave
- Group health insurance
- $300 home office allowance (Montréal) or equivalent in Paris
- Flexible hours
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product MarketingSales EnablementGTM strategiesPositioningSegmentationPersona-based messagingCustomer researchCopywritingContent creationProduct training
Soft Skills
LeadershipCommunicationCollaborationAnalytical thinkingAdaptabilityCreativityStrategic thinkingProblem-solvingInterpersonal skillsCuriosity