Senior Product Marketing Manager

Booxi

Senior Product Marketing Manager driving Product Marketing function at Booxi for retail brands. Shaping strategies and messaging for acquisition, education, and conversion.

Posted 6/11/2026full-timeRemote • 🇨🇦 CanadaSeniorWebsite

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Hard Skills

Product MarketingSales EnablementGTM strategiesPositioningSegmentationPersona-based messagingCustomer researchCopywritingContent creationProduct training

Soft Skills

LeadershipCommunicationCollaborationAnalytical thinkingAdaptabilityCreativityStrategic thinkingProblem-solvingInterpersonal skillsCuriosity

Tools & Technologies

AI toolsSales enablement toolsContent management systemsData analytics toolsPresentation softwareProject management toolsCRM systemsMarketing automation toolsCollaboration platformsResearch tools

Industry Keywords

B2B SaaSRetailMarket positioningVoice of the CustomerMarket reportsThought leadershipSales partnershipEnterprise SalesProduct launchesMarket segmentation

About the role

Key responsibilities & impact

You will structure the Product Marketing function at Booxi: set standards, document learnings, and create the conditions for the function to scale with the company.
Refine our positioning and messaging by persona, by vertical (luxury, beauty, optical, department stores…) and by market (US, Canada, UK, France, Italy, Switzerland); continuously synthesize the Voice of the Customer from client calls, in‑store visits and conversations with retailers.
Lead GTM strategies and product launches: decide which release to prioritize, in which market, with which angle, and for which persona, in coordination with our Head of Product.
Produce product content that educates the market and builds Booxi's credibility with retail decision-makers: product blogs, thought leadership and market reports.
Equip our Sales team with materials that convert: decks, battle cards, one‑pagers, demos, playbooks, product training and pre‑meeting briefs tailored to the deal and the persona.
Bridge marketing, product and sales: work closely with the Head of Sales on new initiatives and enablement, arm Sales on active opportunities, and feed product with insights from the field.
Iterate continuously: read the data, keep what works, and rework what doesn't.

Requirements

What you’ll need

6+ years of combined experience in Product Marketing, Sales Enablement, GTM or Partner Marketing in a B2B SaaS context, including at least 3 years in a Product Marketing Manager role.
Strong command of strategic PMM fundamentals proven in production: positioning, segmentation, persona-based messaging, customer research, and release-based GTM.
Strong copywriting and content skills in French and English: messaging that resonates, educational posts, and white papers that build credibility.
Demonstrated Sales partnership: pipeline reviews, deal support, and product training with an Enterprise Sales team.
Comfortable with modern tools: you use AI as a daily lever (research, messaging, content, enablement) and can select and implement the right tools when needed (a plus).
Solid knowledge of retail: you have worked at a retailer or sold to them for years; otherwise, a strong curiosity for the sector and a quick ability to ramp up.

Benefits

Comp & perks

Generous vacation policy
Company-wide shutdown from December 25 to January 1
2 personal days plus unlimited sick leave
Group health insurance
$300 home office allowance (Montréal) or equivalent in Paris
Flexible hours