Manager, US Employer Marketing – Go-To-Market

TELUS

Manager of US Employer Marketing at TELUS Health developing integrated marketing initiatives in the US market for workforce wellbeing. Collaborating across teams in healthcare solutions with enterprise clients.

Posted 7/18/2026full-timeToronto • 🇨🇦 CanadaSeniorLead💰 $109,000 - $202,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing campaigns, with a strong focus on account-based marketing and enterprise demand generation. Proven ability to lead high-performing teams, optimize marketing initiatives, and measure campaign effectiveness across diverse channels.

Highest-signal resume keywords

B2B Marketing LeadershipAccount-Based Marketing (ABM)Event ManagementMarketing ROI AnalysisBilingual Communication (English and Spanish)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing CampaignsEmail MarketingSocial Media MarketingCRM SystemsMarketing Automation PlatformsData AnalysisKPI DevelopmentLead GenerationConversion OptimizationTeam Leadership

Soft Skills

Exceptional CommunicationOrganizational SkillsCoaching and MentoringAgile MindsetStakeholder Management

Certifications & Qualifications

Degree in Marketing

Industry Keywords

Enterprise OrganizationsBrokersInsurersEmployee BenefitsWorkforce ResilienceU.S. Business EnvironmentLatin American Business Environment

About the role

Key responsibilities & impact

Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts
Support account based marketing (ABM) programs targeting key employers, brokers, and insurers
Create measurable KPIs and success metrics for all acquisition initiatives
Partner closely with sales teams to align marketing with growth priorities and revenue goals
Create multi-channel campaigns across email, social media, digital and partner channels
Develop case studies, white papers and enablement materials to drive lead progression
Optimize conversion initiatives across digital and traditional channels
Strengthen marketing interlock and communication with US sales leaders
Develop co-marketing opportunities and broker enablement programs
Expand market visibility through strategic partnerships
Identify and prioritize high ROI events, conferences and industry sponsorships
Lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships
Execute integrate events in key US marketing with pre-event, onsite and post event lead capture
Measure and report on event ROI and market impact
Track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness
Use data and insights to optimize campaigns and improve conversion performance
Build dashboards and executive-ready reporting to demonstrate marketing impact
Adapt messaging and campaigns for regional and cultural relevance
Provide bilingual support for campaigns, events, and stakeholder communications (English and Spanish)
Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy
Provide ongoing feedback, coaching and mentoring to support team development and growth

Requirements

What you’ll need

10+ Years of experience in B2B marketing leadership
3-5+ years of proven team leadership with track record of building high performing teams
Degree in marketing or equivalent experience
Experience marketing to enterprise organizations, brokers, insurers, and multinational employers
Demonstrated success executing ABM and enterprise demand generation programs
Strong experience managing webinars, conferences, and executive events
Proficiency in email marketing, social media, CRM systems, and marketing automation platforms
Strong analytical skills with experience measuring marketing ROI
Familiarity with broker ecosystems in employee benefits and wellbeing
Understanding of behavioral health, employee wellbeing, and workforce resilience topics
Knowledge of U.S. and Latin American business environments
Experience supporting RFPs, proposals, and sales enablement
Exceptional communication and presentation skills
Professional fluency in English and Spanish (asset)
Agile mindset with ability to adapt to market changes
Strong organizational skills and ability to manage multiple stakeholders/projects independently

Benefits

Comp & perks

Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …