Vice President of Go-to-Market

Absorb Software

Lead product marketing and revenue expansion initiatives for Absorb Software, a leading AI-driven learning platform. Manage cross-functional teams to drive customer engagement and growth.

Posted 7/9/2026full-timeRemote • 🇨🇦 CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and revenue generation within B2B SaaS, with a strong focus on customer engagement, solution engineering, and data-driven decision-making. Proven ability to lead teams in driving win rates and expanding customer relationships through effective positioning and enablement strategies.

Highest-signal resume keywords

10+ Years In B2B SaaSProduct Marketing LeadershipWin Rate ImprovementSolution Engineering ExperienceAI Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGTM StrategyRevenue GenerationSales EnablementData AnalysisPositioningProof-Of-Value ProgramsCustomer RetentionDemo-To-Close MotionThought Leadership

Soft Skills

Executive PresenceCommunication SkillsAnalytical Mindset

Tools & Technologies

LMSHCMEdTech

Industry Keywords

B2B SaaSEnterprise Learning MarketAnalyst RelationsCustomer EngagementCommunity Engagement

About the role

Key responsibilities & impact

Lead the team that converts pipeline into customers and expands revenue within the existing customer base.
Own product marketing, product evangelism, solution engineering, and analyst relations.
Ensure every sales conversation, product launch, and customer touchpoint tells a compelling, consistent story.
Drive win rates by making the buying experience as compelling as the product itself.
Build Absorb’s presence in the enterprise learning market through thought leadership, speaking, and community engagement.
Own relationships with analysts like Forrester and Gartner to drive placements and recognition.
Partner with Customer Enablement and Sales to position new products to existing customers and create materials that drive upsell and cross-sell conversations.

Requirements

What you’ll need

10+ years in B2B SaaS, with at least 5 years leading product marketing, GTM, or revenue-facing teams at scale
Demonstrated track record of improving win rates and shortening sales cycles through positioning, enablement, and proof-of-value programs
Experience owning both new-logo conversion AND expansion/retention outcomes — not just top-of-funnel
Deep comfort with solution engineering or pre-sales teams; you understand the demo-to-close motion
Experience in enterprise software (LMS, HCM, EdTech, or adjacent markets preferred but not required)
Strong analytical mindset: you make decisions with data, run experiments, and measure everything
Executive presence: you can present to a Fortune 500 CHRO and brief a Gartner analyst in the same week
AI fluency: you understand how AI is reshaping the market and can articulate our differentiation.

Benefits

Comp & perks

Fully remote-first work with flexible work arrangements 🏡
Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location 🧘
New Hire Equipment Allowance and monthly Flex Allowance to support your success 📦
Endless opportunity for career growth and internal mobility 🌱
Employee driven DE&I programs 🫶