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Absorb Software

Vice President of Go-to-Market

Absorb Software

Lead product marketing and revenue expansion initiatives for Absorb Software, a leading AI-driven learning platform. Manage cross-functional teams to drive customer engagement and growth.

Posted 7/9/2026full-timeRemote • 🇨🇦 CanadaLeadWebsite

About the role

Key responsibilities & impact
  • Lead the team that converts pipeline into customers and expands revenue within the existing customer base.
  • Own product marketing, product evangelism, solution engineering, and analyst relations.
  • Ensure every sales conversation, product launch, and customer touchpoint tells a compelling, consistent story.
  • Drive win rates by making the buying experience as compelling as the product itself.
  • Build Absorb’s presence in the enterprise learning market through thought leadership, speaking, and community engagement.
  • Own relationships with analysts like Forrester and Gartner to drive placements and recognition.
  • Partner with Customer Enablement and Sales to position new products to existing customers and create materials that drive upsell and cross-sell conversations.

Requirements

What you’ll need
  • 10+ years in B2B SaaS, with at least 5 years leading product marketing, GTM, or revenue-facing teams at scale
  • Demonstrated track record of improving win rates and shortening sales cycles through positioning, enablement, and proof-of-value programs
  • Experience owning both new-logo conversion AND expansion/retention outcomes — not just top-of-funnel
  • Deep comfort with solution engineering or pre-sales teams; you understand the demo-to-close motion
  • Experience in enterprise software (LMS, HCM, EdTech, or adjacent markets preferred but not required)
  • Strong analytical mindset: you make decisions with data, run experiments, and measure everything
  • Executive presence: you can present to a Fortune 500 CHRO and brief a Gartner analyst in the same week
  • AI fluency: you understand how AI is reshaping the market and can articulate our differentiation.

Benefits

Comp & perks
  • Fully remote-first work with flexible work arrangements 🏡
  • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location 🧘
  • New Hire Equipment Allowance and monthly Flex Allowance to support your success 📦
  • Endless opportunity for career growth and internal mobility 🌱
  • Employee driven DE&I programs 🫶

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingGTM StrategyRevenue GenerationSales EnablementData AnalysisPositioningProof-Of-Value ProgramsCustomer RetentionDemo-To-Close MotionThought Leadership
Soft Skills
Executive PresenceCommunication SkillsAnalytical Mindset