Product Marketing Manager

Leadership Connect

Product Marketing Manager overseeing go-to-market strategies and cross-functional efforts at Leadership Connect, a firm focused on business and government relationships.

Posted 6/15/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the go-to-market roadmap, strategy, and execution for product launches
Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency
Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging
Partner with Product Managers to sharpen our offerings based on the competitive landscape and customer feedback
Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion
Build training materials and lead sales enablement for key launches
Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives

Requirements

What you’ll need

5+ years of product marketing experience at a B2B SaaS company
Experience building and executing go-to-market plans specific to software products
Superb written, verbal, and presentation skills
Strong analytical skills and a data-driven mindset
The ability to influence and align colleagues across cross-functional teams in a highly matrixed environment
A collaborative, ownership-driven approach
Nice to have: experience marketing to government workers

Benefits

Comp & perks

Awesome Extended Health Care Plan
Dental Care
Life & Disability insurance
Health spending accounts
Unlimited Vacation Leave
12 Paid Holidays
$3,000 Employee Referral Program
Employer contribution to VRSP
Rewards and recognition programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategymarket researchdata analysissales enablementcollateral creationmessaging frameworkscustomer interviewscompetitive analysisB2B SaaS

Soft Skills

written communicationverbal communicationpresentation skillsanalytical skillsinfluencecollaborationownershipcross-functional alignmentadaptabilitycustomer-centric approach