Leadership Connect

Account Executive

• Own 100-150 SMB accounts, including their renewal processes, account planning, Salesforce opportunity updates and notes, and meetings with clients to discuss renewals, auto-renewals, and client concerns
• Maintain strong documentation processes, reviewing client renewals ahead of auto-renewal or client confirmation, uploading client agreements to SharePoint, and documenting all renewal conversations in Salesforce
• Partner with Sales Operations for any contract updates or amendments
• Map out all renewal planning for SMB accounts, including client engagement ahead of renewal, navigating price increases and potential client pushback during the renewal process, and ensure smooth completion of all SMB renewal processes, including appropriate client billing contacts and any liaison needed with LC Finance
• Support client retention efforts, including partnering with Client Success to onboard new users within a client license, meeting with client decision-makers on product value positioning, and identifying upsell opportunities or churn risk within SMB clients
• Leverage Client Success to gain valuable client usage patterns that support the renewal process and support healthy account practices in collaboration with Client Success (activating/deactivating users, identifying new SMB accounts unassigned to CS, etc.)

Associate Account Director, SMB

Marketing

• Own and execute the comprehensive marketing strategy, ensuring all initiatives align with the company’s growth targets and revenue goals.
• Develop and refine messaging specifically for state and local policy and government affairs professionals, focusing on the utility of our SaaS products in legislative and advocacy environments.
• Lead initiatives to communicate the advantages of Leadership Connect over existing market alternatives, focusing on high-quality data and product advocacy to encourage competitor displacement.
• Oversee the integrated HubSpot and Salesforce ecosystem. Advise the organization on tool selection and technical focus areas to ensure data integrity and informed decision-making.
• Build a robust framework of KPIs (CAC, LTV, Pipeline Velocity, MQL-to-SQL conversion) that provides the executive team with a clear line of sight into marketing’s impact on growth.
• Direct the allocation of resources across digital marketing channels, ensuring that campaigns are optimized for reach, engagement, and conversion within our target demographics.
• Act as a subject matter expert for the senior leadership team, providing clear guidance on marketing best practices and performance metrics to stakeholders with varied marketing backgrounds.

Associate Account Director, SMB

Vice President of Marketing