Senior Growth Product Marketing Manager

LastPass

Senior Growth Product Marketing Manager leading trial conversion strategies for LastPass' Teams and Business users. Collaborating to optimize user journeys and unlock growth opportunities.

Posted 7/15/2026full-timeRemote • 🇨🇦 CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving trial-to-paid conversion through innovative lifecycle marketing strategies, utilizing data-driven insights and collaboration with cross-functional teams to enhance user experiences.

Highest-signal resume keywords

Lifecycle MarketingA/B TestingData AnalysisSaaS MarketingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingExperimentationEmail MarketingUser Experience DesignSegmentation Strategy

Soft Skills

Analytical SkillsProblem-SolvingCommunicationCollaborationCuriosity

Tools & Technologies

MarketoPendoAmplitudePower BISendgrid

Industry Keywords

SaaSProduct-Led GrowthUser ExperienceTrial-to-Paid ConversionData-Driven Decisions

About the role

Key responsibilities & impact

Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns
Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience
Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions
Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience
Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking

Requirements

What you’ll need

Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment
Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies
Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI
Strong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data
Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams
Strong problem-solving skills and a self-starter mindset
Fluency with AI tools to support growth marketing, experimentation, and data analysis

Benefits

Comp & perks

High-growth, collaborative environment with inclusive teams
Remote-first culture
Competitive compensation
Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
Parental leave
Comprehensive health coverage, including dependents
Home office setup support
LastPass Families free account for up to 5 members
Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
Peer-to-peer recognition through Motivosity
Employee Assistance Program for well-being support
Remote work stipend to support your home office needs
Short-Term or Remote-Centric Work Arrangements for added flexibility