Product Marketing Manager – Narratives

Genetec

Product Marketing Manager at Genetec crafting product narratives and positioning strategies. Collaborating across teams to ensure effective communication of solutions to market with innovative and strategic approaches.

Posted 7/9/2026contractMontreal • 🇨🇦 CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Marketing and Product Marketing, with a strong focus on developing compelling value propositions and effective communication strategies. Proficient in market analysis and competitive positioning, with advanced skills in Microsoft Office and bilingual communication in French and English.

Highest-signal resume keywords

B2B Marketing ExperienceProduct Marketing ExpertiseValue Proposition DevelopmentMarket Analysis SkillsFluency in French and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Value Proposition DevelopmentMarket AnalysisCompetitive PositioningStorytellingCommunication FrameworksEnablement Material CreationJTBD Framework AdoptionAnalytical MindsetCollaboration with Cross-Functional TeamsPresentation Skills

Soft Skills

Self-MotivationCuriosityTeam CollaborationSimplifying Complex Concepts

Tools & Technologies

Microsoft OfficePowerPointExcelWord

Industry Keywords

B2B MarketingProduct MarketingThought LeadershipCustomer OutcomesSales Enablement

About the role

Key responsibilities & impact

Continuously develop and refine core product narratives, communication frameworks, and portfolio positioning for Genetec
Define compelling value propositions that clearly articulate expected customer outcomes and business value
Ensure messaging remains relevant, differentiated, and aligned with market needs
Create enablement materials for sales teams and partners to confidently communicate Genetec’s value
Train sales teams, distribution partners, and internal stakeholders on key messaging and positioning strategies
Promote adoption of the “Jobs to Be Done” (JTBD) framework across the organization
Monitor market trends, customer needs, and competitor positioning
Develop competitive messaging, battlecards, and strategic counter-positioning that highlight Genetec’s unique strengths
Represent Genetec as a thought leader at industry events, customer briefings, partner conferences, webinars, and internal meetings

Requirements

What you’ll need

Minimum 5 years of experience in B2B marketing, product marketing, or related roles
Proven track record of effective collaboration with product management, sales, communications, and other cross-functional teams
Excellent written, verbal, and presentation skills
Strong storytelling skills and ability to simplify complex concepts
Analytical mindset with the ability to translate market analysis into actionable strategies
High curiosity, self-motivation, and continuous desire to learn
Comfortable working independently while contributing to a collaborative team environment
Advanced proficiency in Microsoft Office, especially PowerPoint, Excel, and Word
Willingness to travel as needed
Fluent in French and English, both written and spoken

Benefits

Comp & perks

Real impact and visibility across all levels of the organization
Ongoing mentoring, regular feedback, and professional development opportunities
Immersion in cross-functional leadership teams
Opportunities to influence company strategy and market perception
Collaborative, innovative, and growth-oriented environment