Performance Marketing

• Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals
• Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth
• Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns to improve engagement and conversion rates
• Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms, providing actionable optimization recommendations
• Partner closely with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression
• Serve as the primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships to support lead generation and audience growth
• Support ongoing optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimization
• Amplify demand generation campaigns and content across social media channels
• Own campaign reporting and communicate performance, insights, and recommendations to stakeholders
• Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution

Demand Generation Marketing Manager

• Own the strategic direction of complex Paid Search setups and international client accounts
• Develop and evolve cross-channel Paid Search and full-funnel strategies
• Lead and prioritize operational initiatives with a clear focus on impact, scalability, and sustainability
• Establish and continuously improve a strong testing and learning culture within Paid Search – including clear hypotheses, structured testing, and systematic derivation of insights
• Ensure that new ideas, formats, and platform features are continuously evaluated, tested, and refined
• Provide strategic consulting at eye level – including close collaboration and sparring with clients and internal stakeholders
• Take functional leadership of the entire international SEA / Paid Search team: methodologies, standards, quality, and development
• Enable, mentor, and support team members in their day-to-day operational work
• Lead pitches, client presentations, and internal knowledge-sharing formats

Head of Paid Search

• Develop Paid Social strategies in partnership with the client and senior leadership
• Translate global strategy into actionable, market-level campaign plans
• Act as a key day-to-day client contact and trusted Paid Social specialist
• Plan, implement and optimise Paid Social campaigns across platforms (Meta, TikTok, Snapchat, Pinterest, etc.)
• Ensure campaigns are delivered on time, within budget, and aligned to KPIs
• Monitor and analyse campaign performance, providing actionable insights
• Ensure smooth day-to-day running of accounts across multiple territories
• Build strong relationships across dentsu teams and global client stakeholders

Paid Social Manager

• assist in the development and implementation of paid social strategies to meet client goals and objectives
• execute day-to-day management of paid social media campaigns, including campaign setup, optimisation, monitoring, and reporting
• monitor campaign performance metrics and KPIs, providing regular reports and insights to internal teams and clients
• support the Paid Social Manager in client communication, campaign planning, and strategic recommendations/optimisations, adhering to Dentsu’s QA policies and procedures
• collaborate with clients, internal planning teams and platform reps to drive best in class performance

Paid Social Executive

• Act as the senior day-to-day lead for local market clients, building strong and trusted relationships
• Own the development of Paid Social strategy within your market, aligned to global direction and local objectives
• Translate global briefs into actionable market-level plans that reflect cultural nuance and audience behaviour
• Provide strategic guidance and thought leadership to clients, particularly across entertainment launches and key moments
• Develop and own testing roadmaps to drive continuous improvement and innovation
• Identify new opportunities across platforms, formats and audience strategies
• Ensure learnings are captured, shared and scaled across campaigns and markets
• Champion a test-and-learn culture within the team
• Oversee campaign planning and execution to ensure delivery against KPIs
• Drive performance optimisation through strong use of data and insights
• Ensure high standards across campaign quality, reporting, and financial management
• Lead and develop Paid Social Managers and executives, ensuring strong delivery and growth
• Set clear expectations and maintain high standards across planning and activation
• Oversee workload management and resource allocation within your team
• Foster a collaborative, accountable and high-performing team culture
• Work closely with the Paid Social Partner to align market strategy with global priorities
• Partner with cross-channel teams (Client Services, Search, Programmatic, etc.) to deliver integrated solutions
• Support Total Social integration across Paid, Organic and Creator activity where relevant.

Paid Social Director

• Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok.
• Work closely with Senior Paid Social Managers and Growth Executives to ensure campaigns are delivering against performance targets while continuously identifying opportunities to improve results.
• Be responsible for executing, managing, and optimising paid social campaigns across a portfolio of DTC e-commerce brands.
• Own the day-to-day management and optimisation of paid social campaigns across Meta and TikTok.
• Monitor account performance daily, identifying opportunities to improve efficiency, increase scale, and maintain profitability.
• Proactively implement optimisation strategies based on data.
• Execute full-funnel campaign strategies across prospecting, retargeting, and retention activity.
• Support the scaling of successful campaigns by identifying opportunities to increase spend while maintaining key performance metrics.
• Analyse performance data across Meta Ads Manager, TikTok Ads Manager, Triple Whale, Shopify, and internal reporting tools to identify trends, opportunities, and risks.
• Take ownership of performance reporting by ensuring data is accurate, insights are meaningful, and recommendations are commercially focused.
• Quickly identify performance issues and work collaboratively with senior team members to implement recovery plans and testing strategies.
• Work closely with Creative Strategists to provide performance-driven feedback on creative assets.
• Support client calls, performance reviews, and planning discussions by providing accurate campaign updates and actionable insights.
• Build strong relationships through responsiveness, professionalism, and a proactive approach to problem-solving.
• Collaborate closely with team members to ensure account strategies are executed effectively.

• Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok.
• Take ownership of strategy and performance across a portfolio of DTC e-commerce brands, ensuring activity remains aligned with client objectives, commercial targets, and growth plans.
• Lead account planning by identifying opportunities to improve customer acquisition, increase efficiency, and scale profitable growth.
• Develop and oversee testing roadmaps across audiences, creative, offers, landing pages, and campaign structures, ensuring accounts continue to evolve and improve over time.
• Analyse performance across Meta, TikTok, Triple Whale, Shopify, and reporting platforms to identify trends, opportunities, and areas of concern.
• Monitor key growth metrics including ROAS, CAC, MER, NC-ROAS, and customer acquisition efficiency, ensuring accounts remain on track to achieve performance targets.
• Identify underperforming areas quickly and develop recovery plans that address performance issues while maintaining client confidence.
• Partner closely with Creative Strategists to ensure creative output is aligned with account objectives and informed by performance data.
• Act as the primary day-to-day strategic contact for assigned clients, building strong relationships through trust, reliability, and consistent performance.
• Support the development of Paid Social Managers through mentoring, coaching, and knowledge sharing, helping raise standards across the team.

Senior Paid Social Manager

• Accurate campaign set up across all social media platforms - to brief and to deadline
• Manage paid media campaigns as they go live, providing real-time optimisation recommendations to improve results
• Daily pacing and tracking of campaign performance across portfolio of clients and communicate to Social Managers or Social Director on any irregularities
• Provide accurate data for campaign reporting and contribute to post campaign performance (PCA) reports
• Establish strong relationships with Client Planning teams enabling clear and effective communication, building trust and influence for Paid Social
• Own month end reconciliation process
• Support in the resolution of financial queries in a timely manner
• Participate in client meetings as required
• Contribute to wider Paid Social team meetings, sharing learnings and providing updates as appropriate

• Own the Google growth roadmap across all markets
• Develop channel strategies spanning Search, PMax, Demand Gen, YouTube, Display, and emerging Google products
• Manage agency, platform, and partner relationships where required
• Build strong relationships with Google to access platform expertise, betas, roadmap insights, and growth opportunities.
• Leverage Google partnerships to identify competitive advantages and accelerate market expansion.
• Build and lead a high-performing Google Growth function, fostering a culture of accountability, experimentation, collaboration, and continuous improvement.
• Develop the long-term Google Growth team structure, capabilities, and operating model.
• Coach, mentor, and develop PPC specialists, creating clear development plans and succession pathways.
• Establish scalable creative workflows
• Lead the Google creative agenda, ensuring asset production is aligned to campaign priorities, testing roadmaps, audience insights, and market expansion plans.
• Work closely with Meta, Creative, CRM, and Data teams to improve asset production
• Build audience activation strategies using first-party and platform data
• Drive localisation and international expansion of creative assets
• Define the creative requirements, production roadmap, and testing priorities needed to maximise Google performance across all markets.
• Oversee campaign performance across all Google channels
• Ensure efficient budget allocation across markets and products
• Lead testing roadmaps across bidding, audiences, creative, landing pages, and campaign structures
• Scale successful initiatives across markets.
• Own Google reporting and growth insights
• Improve attribution and conversion measurement
• Ensure robust tracking and data integrity
• Translate insights into actionable growth opportunities.
• Own Google forecasting, budget allocation, and investment planning across all markets.
• Develop growth scenarios and scaling plans to support business objectives.
• Partner with Finance and Leadership to provide accurate forecasts, investment recommendations, and performance expectations.
• Ensure Google investment is deployed efficiently across markets, products, and campaign types.
• Partner with Product and UX teams to improve landing page performance and conversion rates.
• Use Google insights and user behaviour data to identify opportunities to improve customer journeys.
• Drive testing and optimisation of landing pages and post-click experiences.
• Act as the internal Google growth champion, ensuring opportunities, risks, and priorities are clearly communicated across the business.
• Build strong relationships across Creative, CRM, Data, Product, Tech, Brand, Operations, and Leadership teams to unlock growth opportunities.
• Translate Google platform insights into actionable business initiatives that improve acquisition efficiency, lead quality, and revenue growth.
• Regularly communicate performance trends, strategic priorities, testing roadmaps, and growth opportunities to senior stakeholders.
• Proactively identify non-media opportunities that could improve Google performance, including creative production, CRO, tracking, first-party data collection, CRM audience activation, and operational improvements.
• Influence prioritisation across teams to ensure Google receives the assets, data, and support required to maximise performance.
• Create visibility around Google's contribution to business growth through clear reporting, forecasting, and strategic updates.
• Partner with leadership to shape investment decisions, market expansion plans, and long-term growth strategy.

Head of PPC

• Develop, manage and optimise paid social campaigns, while supporting paid search activations where necessary to drive performance and achieve business objectives.
• Support the planning and execution of paid media strategies aligned with demand generation, engagement and growth goals.
• Partner with cross-functional teams, including content, creative and marketing stakeholders, to ensure paid media activities support broader campaign objectives.
• Monitor, analyse and report on campaign performance, using data and insights to identify opportunities for optimisation and improved results.
• Design and execute A/B tests to evaluate audience targeting, creative messaging, bidding strategies and channel effectiveness.
• Drive continuous improvement through conversion rate optimisation, attribution analysis and performance measurement best practices.
• Identify and implement optimisation opportunities to maximise campaign effectiveness, return on investment and overall marketing impact.
• Maintain accurate campaign documentation, including plans, test results, performance insights and key learnings.
• Ensure all paid media activities comply with internal processes, policies and quality standards.
• Stay up to date with digital advertising trends, platform developments and industry best practices, bringing new ideas and opportunities to the team.
• Support additional marketing initiatives and projects as required to meet evolving business needs.

Paid Media Manager

• Lead, and develop a team setting clear expectations, giving regular feedback, to deliver key business outcomes
• Coach team members through problems and towards solutions
• Identify performance gaps within the team and put structured plans in place to address them quickly.
• Maintain a solid grasp of channel and business performance
• Data-led understanding of performance with clear, evidenced reasoning for any changes or fluctuations.
• Accountable for target delivery, budget and overall channel health
• Build and own the strategy, and channel roadmap, developed in close collaboration with the Director of Marketing
• Define milestones, KPIs and measurement frameworks for your tactics
• Own the testing roadmap, balancing short-term performance wins against longer-term opportunities and existing channel health
• Support and review project timelines, managing risks and dependencies across the team
• Build and maintain partnerships aligned with channel and business goals
• Act as the primary point of escalation for senior stakeholders and external partners
• Regular updates on KPIs, budget status, roadmap progress and risks
• Proactively influence strategic decision-making at a senior level, presenting clear and well-reasoned recommendations to leadership
• Identify data and tooling requirements and advocate for what the team needs to operate effectively

Senior Performance Manager – Paid Search, Shopping

• Manage, optimise and scale Paid Search campaigns across Google Ads, Microsoft/Bing, and Apple Search Ads
• Own day-to-day account performance including budget pacing, bid strategies, keyword management, and search term analysis
• Support the delivery of acquisition targets through efficient CPA management and volume growth
• Continuously test new opportunities across automation, creative formats and platform features
• Deliver insight-led optimisation using performance data, attribution and incrementality testing
• Work closely with Senior Paid Search Managers to plan and execute activity aligned to wider commercial and brand objectives
• Collaborate with creative, product, analytics and commercial teams to drive performance improvements
• Produce clear reporting and performance insights for internal stakeholders
• Support major trading moments, seasonal peaks and new product or market launches

Paid Search Executive

• Full-funnel demand generation strategy covering awareness, consideration, conversion, and expansion — with a pipeline contribution number to match
• Net new and account expansion motions, including ABM strategy across Tier 1 and Tier 2 accounts, intent-driven cross-sell plays, and alignment with Sales and Customer Success on expansion pipeline
• Inbound motion design and optimisation: the conversion architecture that turns demand into pipeline — landing pages, CTAs, form strategy, demo request flow, and the feedback loop between inbound signal quality and channel investment decisions
• Content strategy aligned to buyer problems and funnel stage — not product announcements — with nurture tracks that are solutions-first and persona-specific
• Paid and performance channel strategy — including paid search, paid social, and SEO — as an integral part of the demand motion, justified by pipeline contribution rather than traffic or impressions
• Organic and SEO growth: keyword strategy, content-to-search alignment, and AI search visibility (GEO/AIO) — ensuring Vortexa’s content is crawlable, rankable, and present in LLM-driven discovery
• The marketing technology stack — assessing, evolving, and owning the tool architecture needed to run a modern demand operation, with a bias toward AI-driven workflows, automation, and API-based activation over manual execution
• This role sits inside Marketing but operates as part of a broader GTM system. The two most critical working relationships outside the marketing team are:
• Marketing Operations Lead
• Shared accountability for campaign tracking, attribution logic, marketing automation governance, and the reporting infrastructure that connects marketing activity to revenue. You bring the demand signal; they build the systems that make it measurable and repeatable.
• RevOps
• Alignment on funnel definitions, lead routing, CRM data quality, and cross-GTM reporting consistency. Alignment and enforcement of SDR SLAs and oversight on performance. Demand generation metrics are only credible if Sales, Marketing, and RevOps are measuring the same motion from the same data.

Head of Demand Generation – AI

• Client-Centric Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
• Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
• Integrates search and shopping into broader growth plays; communicates in business terms.
• Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
• Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features.
• Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria.
• Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
• Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
• Educates clients and internal teams; codifies learnings and playbooks that scale.
• Operates with accountability and bias to action; spots and eliminates process and media waste.
• Influences without authority; closes the loop from decision to measurable outcome.

Paid Search Strategist

• Ideation: Stay ahead of what's trending across social platforms and what resonates most with cat owners, and translate that into paid social ads that feel native to the platform but are built to perform.
• Making Content: You'll own the creative execution of our paid social content end-to-end, working closely with the strategists as part of a wider growth team. On a typical week you will:
• Take scripts and concepts from brief to filmed footage to edited, ready-to-test assets.
• Film short-form, phone-first videos, often lo-fi including being on camera when needed.
• Self-edit fast, punchy content using CapCut or similar tools, nailing hooks, pacing, captions and sound.
• Create multiple versions of the same concept to give us the strongest possible variations.
• Organise and run shoot days - at our warehouse, on location, or in the office and coordinate external talent or actors where needed.
• Produce and edit a steady pipeline of content that is genuinely compelling, carefully considered, and built to resonate with cat owners.

Paid Social Content Creator

• Act as key coordinator for campaign rollout across all channels from briefing to delivery
• Own central campaign calendar: Focus on hero campaigns, revenue campaigns, on-property stories, events and key cultural moments, working closely with local teams and the central revenue team to ensure key property moments/revenue needs are identified early to provide a full year view
• Proactively plan ‘revenue-driving’ campaigns for need periods during the year under the framework of Slow Luxury, as well as supporting ‘reactive’ campaign pushes for properties with specific business needs
• Work closely with local teams to ensure that on-brand, best-in-class content is created well in advance of key calendar moments for each property - these assets can then be used to amplify the story at a global level
• Act as key contact for sharing back local team activations to the Belmond Brand & Marketing team through hosting regular meetings
• Act as strategic leader for content strategy across all channels - Media, Web, CRM - ensuring that all briefs take a channel-first approach to building creative that is fit-for-format
• Finesse 360 Campaign approach, putting tools in place to ensure all assets are fit for each channel and delivered well in advance of the go-live date
• Finesse the briefing process for all content, ensuring that appropriate briefing templates are in place to use at both a central and local level
• Oversee localisation/translation of assets and ensure that assets are market-appropriate
• Work closely with the media team to ensure a detailed understanding of the media plan and how assets will be amplified for all campaigns
• Elevate all central and local channels through new campaign content in line with global art direction, ensuring consistency of image quality and messaging
• Ensure our campaign content reflects all editorial pillars and supports ECH strategy, positioning Belmond as a brand with purpose
• Work closely with Art Director and team to ensure that agency assets created are fit-for-channel media, web, and CRM.
• Work closely with Editor-in-Chief to ensure the brand tone of voice is adhered to with every campaign and local story that we amplify
• Innovate - play with new formats and technologies to position the brand as a gold-standard campaign innovator
• Ensure internal PR is amplified around every hero campaign
• Responsible for building and ongoing management of reporting and analysis for campaigns using KPI frameworks/benchmarking and channel-specific studies (eg. Brand Lift) as well as various measurement tools (GA4, Power BI)
• Feed campaign learnings into future campaign planning - what worked/what didn’t
• Ensure appropriate digital tracking is set up across all channels for every campaign
• Provide summary and insights to the wider business post-campaign
• With channel owners, look to implement a consolidated tracking dashboard
• Regularly evaluate new opportunities and processes when it comes to measurement, leaning on LVMH methodologies/learning programs
• Attend LVMH training session to understand best-in-class campaign practices
• Develop understanding of how data can inform campaign strategy
• Develop channel knowledge and a better understanding of the purpose of each asset in the sales funnel
• Coach and guide local teams, share best practices and run training sessions on how to create effective campaigns, in turn moving us to a point where local teams are pitching campaigns/content to the central team rather than the central team chasing local teams for content

Brand Campaign Manager – Maternity Cover

• Support in the day-to-day execution, optimisation and reporting of paid social across the funnel
• Own the creative insights and reporting to a variety of stakeholders across the marketing org.
• Assist in the development and own the execution of testing roadmaps across paid social channels, contributing ideas for creative, audience and bidding experiments.
• Work closely with our creative and insights teams to align messaging and targeting strategies with campaign and business objectives.
• Support the creation of creative briefs, including briefing and coordinating UGC (user-generated content) assets for paid media campaigns.
• Monitor campaign performance, flagging key trends and making data-led optimisations to maximise a range of KPIs.
• Help maintain and improve relationships with platform and agency partners.
• Stay up to date with platform updates, new targeting capabilities and emerging tools to keep our paid social programs ahead of the curve.

Paid Media Specialist

• Own day-to-day delivery of multiple influencer campaigns at once, across several brands
• Run timelines, budgets, deliverables, and approvals so nothing slips
• Act as the single point of contact for creators, clients, and internal teams
• Hold cross-functional team members accountable to deadlines and deliverables, without direct authority over them
• Stay ahead of problems and keep every stakeholder aligned, rather than firefighting
• Build creator pricing from the ground up using CPV (cost per view) and projected performance
• Negotiate creator fees against budget and target CPV, protecting both the campaign outcome and the margin
• Proactively negotiate added-value assets and maximise the value on every deal
• Manage campaign budgets line by line, model scenarios, and flag commercial risk early
• Treat every campaign as a commercial unit, not just a creative one
• Build trusted relationships through clear, proactive, no-surprises communication
• Read each client's style and match it, from polished weekly reporting to fast informal updates
• Anticipate client needs, surface insight, and create the conditions for renewal and growth
• Build casting shortlists and identify creator-fit based on client archetype, campaign goals, and creator vertical
• Source, brief, and manage creators across the full campaign lifecycle, leading all creator communications and fielding
• Make sure content lands on brand guidelines, cultural nuance, and campaign objectives
• Handle creator contracting, usage rights, and disclosure compliance cleanly
• Track performance against the numbers that matter: CPV, reach, engagement, and conversion
• Use Kyra's proprietary platform and analytics tools to monitor campaigns in flight, not just at wrap
• Keep Kyra as the single source of truth, with all updates, creator comms, and status reflected in-platform rather than in private spreadsheets
• Flag data inconsistencies and workflow gaps early
• Turn data into clear, actionable recommendations clients can act on, with reliable daily reporting
• Live in Kyra's proprietary platform as a power user, running campaigns end to end inside the tech rather than around it
• Generate the campaign insights that shape the product, and put the platform's outputs to work in how you run accounts: a genuine two-way loop between you and the tech
• Use AI daily to move faster and raise the quality of your work
• Adopt new tools quickly and improve workflows on Kyra's AI-native platform
• Bring a willingness to experiment. This is paying off across the team and we want people who lean in

Campaign Manager – Europe

• Plan, launch, and optimise paid social campaigns across Meta, TikTok, and Pinterest
• Manage budgets and pacing strategies alongside the Senior Digital Marketing Manager to maximise performance
• Translate campaign objectives into clear, results-driven paid social plans
• Run A/B tests across creative, targeting, bidding strategies, and formats to continuously improve performance
• Deliver against revenue targets, with clear reporting frameworks across key KPIs

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