Performance Marketing

• Accurate campaign set up across all social media platforms - to brief and to deadline
• Manage paid media campaigns as they go live, providing real-time optimisation recommendations to improve results
• Daily pacing and tracking of campaign performance across portfolio of clients and communicate to Social Managers or Social Director on any irregularities
• Provide accurate data for campaign reporting and contribute to post campaign performance (PCA) reports
• Establish strong relationships with Client Planning teams enabling clear and effective communication, building trust and influence for Paid Social
• Own month end reconciliation process
• Support in the resolution of financial queries in a timely manner
• Participate in client meetings as required
• Contribute to wider Paid Social team meetings, sharing learnings and providing updates as appropriate

Paid Social Executive

• Own the Google growth roadmap across all markets
• Develop channel strategies spanning Search, PMax, Demand Gen, YouTube, Display, and emerging Google products
• Manage agency, platform, and partner relationships where required
• Build strong relationships with Google to access platform expertise, betas, roadmap insights, and growth opportunities.
• Leverage Google partnerships to identify competitive advantages and accelerate market expansion.
• Build and lead a high-performing Google Growth function, fostering a culture of accountability, experimentation, collaboration, and continuous improvement.
• Develop the long-term Google Growth team structure, capabilities, and operating model.
• Coach, mentor, and develop PPC specialists, creating clear development plans and succession pathways.
• Establish scalable creative workflows
• Lead the Google creative agenda, ensuring asset production is aligned to campaign priorities, testing roadmaps, audience insights, and market expansion plans.
• Work closely with Meta, Creative, CRM, and Data teams to improve asset production
• Build audience activation strategies using first-party and platform data
• Drive localisation and international expansion of creative assets
• Define the creative requirements, production roadmap, and testing priorities needed to maximise Google performance across all markets.
• Oversee campaign performance across all Google channels
• Ensure efficient budget allocation across markets and products
• Lead testing roadmaps across bidding, audiences, creative, landing pages, and campaign structures
• Scale successful initiatives across markets.
• Own Google reporting and growth insights
• Improve attribution and conversion measurement
• Ensure robust tracking and data integrity
• Translate insights into actionable growth opportunities.
• Own Google forecasting, budget allocation, and investment planning across all markets.
• Develop growth scenarios and scaling plans to support business objectives.
• Partner with Finance and Leadership to provide accurate forecasts, investment recommendations, and performance expectations.
• Ensure Google investment is deployed efficiently across markets, products, and campaign types.
• Partner with Product and UX teams to improve landing page performance and conversion rates.
• Use Google insights and user behaviour data to identify opportunities to improve customer journeys.
• Drive testing and optimisation of landing pages and post-click experiences.
• Act as the internal Google growth champion, ensuring opportunities, risks, and priorities are clearly communicated across the business.
• Build strong relationships across Creative, CRM, Data, Product, Tech, Brand, Operations, and Leadership teams to unlock growth opportunities.
• Translate Google platform insights into actionable business initiatives that improve acquisition efficiency, lead quality, and revenue growth.
• Regularly communicate performance trends, strategic priorities, testing roadmaps, and growth opportunities to senior stakeholders.
• Proactively identify non-media opportunities that could improve Google performance, including creative production, CRO, tracking, first-party data collection, CRM audience activation, and operational improvements.
• Influence prioritisation across teams to ensure Google receives the assets, data, and support required to maximise performance.
• Create visibility around Google's contribution to business growth through clear reporting, forecasting, and strategic updates.
• Partner with leadership to shape investment decisions, market expansion plans, and long-term growth strategy.

Head of PPC

• Develop, manage and optimise paid social campaigns, while supporting paid search activations where necessary to drive performance and achieve business objectives.
• Support the planning and execution of paid media strategies aligned with demand generation, engagement and growth goals.
• Partner with cross-functional teams, including content, creative and marketing stakeholders, to ensure paid media activities support broader campaign objectives.
• Monitor, analyse and report on campaign performance, using data and insights to identify opportunities for optimisation and improved results.
• Design and execute A/B tests to evaluate audience targeting, creative messaging, bidding strategies and channel effectiveness.
• Drive continuous improvement through conversion rate optimisation, attribution analysis and performance measurement best practices.
• Identify and implement optimisation opportunities to maximise campaign effectiveness, return on investment and overall marketing impact.
• Maintain accurate campaign documentation, including plans, test results, performance insights and key learnings.
• Ensure all paid media activities comply with internal processes, policies and quality standards.
• Stay up to date with digital advertising trends, platform developments and industry best practices, bringing new ideas and opportunities to the team.
• Support additional marketing initiatives and projects as required to meet evolving business needs.

Paid Media Manager

• Lead, and develop a team setting clear expectations, giving regular feedback, to deliver key business outcomes
• Coach team members through problems and towards solutions
• Identify performance gaps within the team and put structured plans in place to address them quickly.
• Maintain a solid grasp of channel and business performance
• Data-led understanding of performance with clear, evidenced reasoning for any changes or fluctuations.
• Accountable for target delivery, budget and overall channel health
• Build and own the strategy, and channel roadmap, developed in close collaboration with the Director of Marketing
• Define milestones, KPIs and measurement frameworks for your tactics
• Own the testing roadmap, balancing short-term performance wins against longer-term opportunities and existing channel health
• Support and review project timelines, managing risks and dependencies across the team
• Build and maintain partnerships aligned with channel and business goals
• Act as the primary point of escalation for senior stakeholders and external partners
• Regular updates on KPIs, budget status, roadmap progress and risks
• Proactively influence strategic decision-making at a senior level, presenting clear and well-reasoned recommendations to leadership
• Identify data and tooling requirements and advocate for what the team needs to operate effectively

Senior Performance Manager – Paid Search, Shopping

• Manage, optimise and scale Paid Search campaigns across Google Ads, Microsoft/Bing, and Apple Search Ads
• Own day-to-day account performance including budget pacing, bid strategies, keyword management, and search term analysis
• Support the delivery of acquisition targets through efficient CPA management and volume growth
• Continuously test new opportunities across automation, creative formats and platform features
• Deliver insight-led optimisation using performance data, attribution and incrementality testing
• Work closely with Senior Paid Search Managers to plan and execute activity aligned to wider commercial and brand objectives
• Collaborate with creative, product, analytics and commercial teams to drive performance improvements
• Produce clear reporting and performance insights for internal stakeholders
• Support major trading moments, seasonal peaks and new product or market launches

Paid Search Executive

• Full-funnel demand generation strategy covering awareness, consideration, conversion, and expansion — with a pipeline contribution number to match
• Net new and account expansion motions, including ABM strategy across Tier 1 and Tier 2 accounts, intent-driven cross-sell plays, and alignment with Sales and Customer Success on expansion pipeline
• Inbound motion design and optimisation: the conversion architecture that turns demand into pipeline — landing pages, CTAs, form strategy, demo request flow, and the feedback loop between inbound signal quality and channel investment decisions
• Content strategy aligned to buyer problems and funnel stage — not product announcements — with nurture tracks that are solutions-first and persona-specific
• Paid and performance channel strategy — including paid search, paid social, and SEO — as an integral part of the demand motion, justified by pipeline contribution rather than traffic or impressions
• Organic and SEO growth: keyword strategy, content-to-search alignment, and AI search visibility (GEO/AIO) — ensuring Vortexa’s content is crawlable, rankable, and present in LLM-driven discovery
• The marketing technology stack — assessing, evolving, and owning the tool architecture needed to run a modern demand operation, with a bias toward AI-driven workflows, automation, and API-based activation over manual execution
• This role sits inside Marketing but operates as part of a broader GTM system. The two most critical working relationships outside the marketing team are:
• Marketing Operations Lead
• Shared accountability for campaign tracking, attribution logic, marketing automation governance, and the reporting infrastructure that connects marketing activity to revenue. You bring the demand signal; they build the systems that make it measurable and repeatable.
• RevOps
• Alignment on funnel definitions, lead routing, CRM data quality, and cross-GTM reporting consistency. Alignment and enforcement of SDR SLAs and oversight on performance. Demand generation metrics are only credible if Sales, Marketing, and RevOps are measuring the same motion from the same data.

Head of Demand Generation – AI

• Client-Centric Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
• Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
• Integrates search and shopping into broader growth plays; communicates in business terms.
• Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
• Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features.
• Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria.
• Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
• Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
• Educates clients and internal teams; codifies learnings and playbooks that scale.
• Operates with accountability and bias to action; spots and eliminates process and media waste.
• Influences without authority; closes the loop from decision to measurable outcome.

Paid Search Strategist

• Ideation: Stay ahead of what's trending across social platforms and what resonates most with cat owners, and translate that into paid social ads that feel native to the platform but are built to perform.
• Making Content: You'll own the creative execution of our paid social content end-to-end, working closely with the strategists as part of a wider growth team. On a typical week you will:
• Take scripts and concepts from brief to filmed footage to edited, ready-to-test assets.
• Film short-form, phone-first videos, often lo-fi including being on camera when needed.
• Self-edit fast, punchy content using CapCut or similar tools, nailing hooks, pacing, captions and sound.
• Create multiple versions of the same concept to give us the strongest possible variations.
• Organise and run shoot days - at our warehouse, on location, or in the office and coordinate external talent or actors where needed.
• Produce and edit a steady pipeline of content that is genuinely compelling, carefully considered, and built to resonate with cat owners.

Paid Social Content Creator

• Act as key coordinator for campaign rollout across all channels from briefing to delivery
• Own central campaign calendar: Focus on hero campaigns, revenue campaigns, on-property stories, events and key cultural moments, working closely with local teams and the central revenue team to ensure key property moments/revenue needs are identified early to provide a full year view
• Proactively plan ‘revenue-driving’ campaigns for need periods during the year under the framework of Slow Luxury, as well as supporting ‘reactive’ campaign pushes for properties with specific business needs
• Work closely with local teams to ensure that on-brand, best-in-class content is created well in advance of key calendar moments for each property - these assets can then be used to amplify the story at a global level
• Act as key contact for sharing back local team activations to the Belmond Brand & Marketing team through hosting regular meetings
• Act as strategic leader for content strategy across all channels - Media, Web, CRM - ensuring that all briefs take a channel-first approach to building creative that is fit-for-format
• Finesse 360 Campaign approach, putting tools in place to ensure all assets are fit for each channel and delivered well in advance of the go-live date
• Finesse the briefing process for all content, ensuring that appropriate briefing templates are in place to use at both a central and local level
• Oversee localisation/translation of assets and ensure that assets are market-appropriate
• Work closely with the media team to ensure a detailed understanding of the media plan and how assets will be amplified for all campaigns
• Elevate all central and local channels through new campaign content in line with global art direction, ensuring consistency of image quality and messaging
• Ensure our campaign content reflects all editorial pillars and supports ECH strategy, positioning Belmond as a brand with purpose
• Work closely with Art Director and team to ensure that agency assets created are fit-for-channel media, web, and CRM.
• Work closely with Editor-in-Chief to ensure the brand tone of voice is adhered to with every campaign and local story that we amplify
• Innovate - play with new formats and technologies to position the brand as a gold-standard campaign innovator
• Ensure internal PR is amplified around every hero campaign
• Responsible for building and ongoing management of reporting and analysis for campaigns using KPI frameworks/benchmarking and channel-specific studies (eg. Brand Lift) as well as various measurement tools (GA4, Power BI)
• Feed campaign learnings into future campaign planning - what worked/what didn’t
• Ensure appropriate digital tracking is set up across all channels for every campaign
• Provide summary and insights to the wider business post-campaign
• With channel owners, look to implement a consolidated tracking dashboard
• Regularly evaluate new opportunities and processes when it comes to measurement, leaning on LVMH methodologies/learning programs
• Attend LVMH training session to understand best-in-class campaign practices
• Develop understanding of how data can inform campaign strategy
• Develop channel knowledge and a better understanding of the purpose of each asset in the sales funnel
• Coach and guide local teams, share best practices and run training sessions on how to create effective campaigns, in turn moving us to a point where local teams are pitching campaigns/content to the central team rather than the central team chasing local teams for content

Brand Campaign Manager – Maternity Cover

• Support in the day-to-day execution, optimisation and reporting of paid social across the funnel
• Own the creative insights and reporting to a variety of stakeholders across the marketing org.
• Assist in the development and own the execution of testing roadmaps across paid social channels, contributing ideas for creative, audience and bidding experiments.
• Work closely with our creative and insights teams to align messaging and targeting strategies with campaign and business objectives.
• Support the creation of creative briefs, including briefing and coordinating UGC (user-generated content) assets for paid media campaigns.
• Monitor campaign performance, flagging key trends and making data-led optimisations to maximise a range of KPIs.
• Help maintain and improve relationships with platform and agency partners.
• Stay up to date with platform updates, new targeting capabilities and emerging tools to keep our paid social programs ahead of the curve.

Paid Media Specialist

• Own day-to-day delivery of multiple influencer campaigns at once, across several brands
• Run timelines, budgets, deliverables, and approvals so nothing slips
• Act as the single point of contact for creators, clients, and internal teams
• Hold cross-functional team members accountable to deadlines and deliverables, without direct authority over them
• Stay ahead of problems and keep every stakeholder aligned, rather than firefighting
• Build creator pricing from the ground up using CPV (cost per view) and projected performance
• Negotiate creator fees against budget and target CPV, protecting both the campaign outcome and the margin
• Proactively negotiate added-value assets and maximise the value on every deal
• Manage campaign budgets line by line, model scenarios, and flag commercial risk early
• Treat every campaign as a commercial unit, not just a creative one
• Build trusted relationships through clear, proactive, no-surprises communication
• Read each client's style and match it, from polished weekly reporting to fast informal updates
• Anticipate client needs, surface insight, and create the conditions for renewal and growth
• Build casting shortlists and identify creator-fit based on client archetype, campaign goals, and creator vertical
• Source, brief, and manage creators across the full campaign lifecycle, leading all creator communications and fielding
• Make sure content lands on brand guidelines, cultural nuance, and campaign objectives
• Handle creator contracting, usage rights, and disclosure compliance cleanly
• Track performance against the numbers that matter: CPV, reach, engagement, and conversion
• Use Kyra's proprietary platform and analytics tools to monitor campaigns in flight, not just at wrap
• Keep Kyra as the single source of truth, with all updates, creator comms, and status reflected in-platform rather than in private spreadsheets
• Flag data inconsistencies and workflow gaps early
• Turn data into clear, actionable recommendations clients can act on, with reliable daily reporting
• Live in Kyra's proprietary platform as a power user, running campaigns end to end inside the tech rather than around it
• Generate the campaign insights that shape the product, and put the platform's outputs to work in how you run accounts: a genuine two-way loop between you and the tech
• Use AI daily to move faster and raise the quality of your work
• Adopt new tools quickly and improve workflows on Kyra's AI-native platform
• Bring a willingness to experiment. This is paying off across the team and we want people who lean in

Campaign Manager – Europe

• Plan, launch, and optimise paid social campaigns across Meta, TikTok, and Pinterest
• Manage budgets and pacing strategies alongside the Senior Digital Marketing Manager to maximise performance
• Translate campaign objectives into clear, results-driven paid social plans
• Run A/B tests across creative, targeting, bidding strategies, and formats to continuously improve performance
• Deliver against revenue targets, with clear reporting frameworks across key KPIs

Paid Social Manager

• Oversee the full media-buy strategy for the Belmond group to drive awareness, engagement and conversion, working closely with VP Marketing.
• Responsible for effective execution of said media strategy, managing central and local budgets to deliver top-performing campaigns and always-on media, working closely with Paid Media Manager, Global and agencies of record.
• Channels of responsibility include print media, OOH, paid search, display advertising, local search, metasearch, paid social advertising and partner programmes.
• Tracking, measurement and analysis of campaigns will be a crucial component of the role, with clear reporting and ways of keeping local teams up to date with how their media spend is performing.

Global Paid Media Director

• Execute the B2B marketing strategy in the US, UK and France.
• Monitor market trends and be ready to adapt campaigns and tactics quickly in response to changing conditions or commercial challenges.
• Develop a solid understanding of Adzuna's ICP and ensure all activity is aligned to buyer needs and behaviours.
• Plan and execute multi-channel lead generation campaigns across digital, email and content channels.
• Support Account Based Marketing (ABM) activity targeting key accounts and high-priority prospects.
• Collaborate closely with the Sales team to understand pipeline needs and ensure marketing is supporting the funnel at every stage.
• Manage post-campaign lead follow-up and track all marketing-generated leads through HubSpot.
• Manage and optimise B2B paid campaigns on LinkedIn.
• Monitor and report on campaign performance using Google Analytics and HubSpot data.
• Make data-informed decisions to improve performance and demonstrate contribution to pipeline.
• Oversee the production of ad creatives, and write engaging ad copy.
• Assist with the copywriting of long-form content (e.g. blog posts, case studies, email campaigns) aligned to the ICP.
• Draw on Adzuna's unique labour market data to produce compelling B2B content.
• Manage and grow Adzuna's B2B social presence, primarily LinkedIn.
• Own the lead management process in HubSpot, ensuring accurate tracking, attribution and reporting.
• Maintain and grow the prospect database.
• Produce regular campaign and pipeline reports using HubSpot and Google Sheets / Excel.

B2B Marketing Campaign Manager

• Owning bidding strategy and optimisation to achieve KPIs, leveraging portfolio bidding and automation tools
• Maintaining best-in-class account hygiene and stay ahead of platform updates and technical changes
• Identifying and automating repetitive tasks using scripts and proprietary tools to improve efficiency and margins
• Leading creative strategy and testing, using data insights to drive campaign performance improvements
• Analysing performance data to deliver actionable insights tied to business KPIs and growth opportunities
• Supporting advanced measurement initiatives, including lift tests, incrementality testing, and privacy-led tracking changes
• Collaborating across Search and Social teams to deliver integrated, cohesive media strategies
• Developing business cases, case studies, and commercial recommendations to maximise client investment and growth
• Driving innovation through testing new platform features, betas, and emerging channel tactics
• Managing multiple priorities effectively while maintaining strong organisation and time management
• Mentoring junior team members through training, feedback, and technical guidance
• Presenting complex paid media strategies clearly to both clients and stakeholders, and responding to queries effectively
• Staying up to date with AI technologies and applying AI-driven tools to streamline workflows and improve efficiency

Paid Media Manager – Japanese/Korean Speaking

• Lead the design and execution of proofs of value, tailoring the platform to reflect the specific needs and workflows of prospective clients.
• Configure the platform using client data and scenarios to demonstrate real, tangible outcomes.
• Guide clients through the proof of value process, ensuring clarity, engagement, and momentum.
• Define and track success criteria, ensuring proofs of value conclude with a clear and compelling case for adoption.
• Develop a deep understanding of the Board Intelligence platform, including core features, use cases, and differentiators.
• Deliver high-quality product demonstrations that are tailored to senior stakeholders and governance use cases.
• Translate complex product capabilities into clear, relevant benefits for non-technical audiences.
• Work closely with the sales teams to support deal progression and conversion.
• Provide insight into client needs, objections, and decision drivers to inform sales strategy.
• Help position the platform effectively within complex buying groups and long sales cycles.
• Build credibility and trust with senior stakeholders, including Company Secretaries, executives, and governance teams.
• Facilitate workshops and working sessions to understand client requirements and align the platform to their priorities.
• Act as a confident and professional representative of Board Intelligence throughout the sales process.
• Capture insights from proofs of value and client interactions to inform product development and roadmap priorities.
• Identify opportunities to improve the proof of value process, tools, and materials.
• Collaborate with Product, Engineering, and Consulting teams to refine how we demonstrate and deliver value.

Customer Conversion Specialist

• Setting up and deploy paid media campaigns across a range of channels, including, but not limited to Google Ads, Microsoft Ads, META, Linked In and Programmatic Display.
• Contributing to the development of the paid media strategy across multiple markets, bringing new ideas, technology and targeting tactics into our existing paid media channels.
• Deploying the technical optimisation plan in multiple channels across many countries.
• Working with the Senior Paid Media Manager and a team of Paid Media Managers to allocate and execute optimisations and actions at speed.
• Reviewing platform performance daily, suggesting and implementing optimisations to drive performance forward.
• Aligning paid media platform performance with business reporting to ensure actions are impacting business performance positively.
• Using reporting platforms such as Looker Studio to monitor, track and share performance of key KPIs across several paid media platforms.
• Proposing and implementing paid media tests to enhance performance, from creative, bid management and audience targeting testing.
• Executed in a methodical fashion to ensure results are tracked and learnings are gained at speed.
• Contribute to our CRO program, identifying opportunities to improve website CVR and managing the setup, execution and reporting of CRO testing.
• Managing and maintaining major supplier relationships, including but not limited to external media agency partner, Google and Meta.
• Ensuring activities are executed whilst staying abreast of industry trends, latest products/tools and following best practice.
• Collaborating with Senior Digital Managers across the team to respond to local marketing briefs, producing suggested paid media strategies to achieve the campaign goals.
• Alignment with our internal and external SEO experts to ensure search strategies are unified.
• Conducting regular competitive analysis to benchmark our paid media campaigns vs key competitors within their respective markets.
• Staying up to date with the latest paid media, technology and AI trends, algorithm updates, and industry developments.
• Providing regular performance reports and insights to stakeholders, sharing data in a clear and concise manner.

• Run Meta end-to-end, in-house: campaign setup, audience strategy, creative testing, optimisation, and reporting.
• Own paid budgets of £500k–£1.5m per year.
• Optimise to revenue, LTV, and payback period. Not cost-per-lead.
• Build and test landing pages that convert.
• Own the day-to-day relationship with our agency partner, who supports on strategy and creative production.
• Own weekly performance marketing reporting across all paid channels. Clear, consistent, and useful — not a data dump.
• Work closely with the VP Marketing, Content Lead, PR & Creative Lead, and Designers. You understand what each team is building and how paid amplifies it.

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