Paid Social Strategist

Disturbia

Paid Social Creative Strategist at Disturbia develops high-performing paid social concepts and drives marketing strategy. Collaborating with various teams to enhance customer acquisition through creative efforts.

Posted 7/1/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop high-performing paid social creative concepts, hooks and messaging that resonate with target audiences and drive customer acquisition.
Write clear, conversion-focused creative briefs and scripts, providing the production team with actionable direction from concept through to execution.
Own the creative testing roadmap, developing hypotheses, prioritising new opportunities and maintaining a consistent pipeline of experiments across formats, angles, and customer type.
Partner closely with the creative team, providing feedback and guidance to ensure assets are executed to a high standard and optimised for performance.
Identify emerging consumer trends, cultural moments and platform innovations, translating insights into timely creative opportunities.
Maintain creative planning and production schedules to ensure a steady flow of new concepts and assets aligned to trading priorities and channel demand.
Lead the paid social creative strategy across Meta, TikTok and YouTube, supporting customer acquisition, revenue growth and category level targets.
Evaluate creative performance using metrics such as CTR, Thumb-Stop Rate, CVR, CPA, ROAS etc. to identify opportunity to scale, iterate or retire creatives.
Drive ongoing optimisation through structured testing throughout the user journey and across markets, placements, and landing page experiences.
Produce regular performance reporting and actionable insights, helping to shape future creative direction and channel strategy.
Stay ahead of platform developments and best practices, ensuring Disturbia remains at the forefront of paid social innovation.
Work closely with Creative, Brand, E-commerce and Growth teams to align paid social activity with wider business objectives, product launches and marketing campaigns.
Champion a test-and-learn culture, sharing insights and best practices to continuously improve creative effectiveness and campaign performance.

Requirements

What you’ll need

3-5 years in paid social creative strategy - Meta, TikTok and YouTube specifically. You’ve built, tested and iterated creative at scale and understand what makes each platform tick.
A track record of data-driven creative that delivered measurable results.
Deep understanding of creative testing, audience strategy, and the paid social performance funnel.
Fluent in creative performance metrics e.g. CPA / CPM/ CTR / CVR/ Thumb-Stop Rates etc.
Excellent collaborator able to work cross-functionally with production, design, brand, and growth teams.
Strong communicator who can turn numbers into clear, actionable insights.
Comfortable owning outcomes and excited by the pace and ambition of a high-growth brand.
Exceptional copywriting skills. Including scroll-stopping hooks, desire fulfilling narratives and performance driven briefs.

Benefits

Comp & perks

Competitive Salary, subject to skills and experience.
Holiday allowance starting at 23 days per year (+ bank holidays),annual leave purchase scheme and ability to accrue holidays with each years’ service
Up to 50% employee discount
Discounts at a selection of Highstreet retailers
Enhanced Maternity and Paternity Leave
Free fresh fruit, snacks and drinks in office
Individual social fund
Bi-Annual Paid team outings
Cycle to work scheme
flexible working pattern
3 days in office and 2 days work from home

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Creative Brief WritingConversion-Focused MessagingData-Driven Creative DevelopmentAudience StrategyCreative Performance MetricsCreative OptimizationPerformance ReportingTesting Roadmap DevelopmentExperimentation Pipeline ManagementScroll-Stopping Hooks

Soft Skills

Strong CommunicationCollaborationOwnership of Outcomes