Disturbia

Performance Marketing

• Develop high-performing paid social creative concepts, hooks and messaging that resonate with target audiences and drive customer acquisition.
• Write clear, conversion-focused creative briefs and scripts, providing the production team with actionable direction from concept through to execution.
• Own the creative testing roadmap, developing hypotheses, prioritising new opportunities and maintaining a consistent pipeline of experiments across formats, angles, and customer type.
• Partner closely with the creative team, providing feedback and guidance to ensure assets are executed to a high standard and optimised for performance.
• Identify emerging consumer trends, cultural moments and platform innovations, translating insights into timely creative opportunities.
• Maintain creative planning and production schedules to ensure a steady flow of new concepts and assets aligned to trading priorities and channel demand.
• Lead the paid social creative strategy across Meta, TikTok and YouTube, supporting customer acquisition, revenue growth and category level targets.
• Evaluate creative performance using metrics such as CTR, Thumb-Stop Rate, CVR, CPA, ROAS etc. to identify opportunity to scale, iterate or retire creatives.
• Drive ongoing optimisation through structured testing throughout the user journey and across markets, placements, and landing page experiences.
• Produce regular performance reporting and actionable insights, helping to shape future creative direction and channel strategy.
• Stay ahead of platform developments and best practices, ensuring Disturbia remains at the forefront of paid social innovation.
• Work closely with Creative, Brand, E-commerce and Growth teams to align paid social activity with wider business objectives, product launches and marketing campaigns.
• Champion a test-and-learn culture, sharing insights and best practices to continuously improve creative effectiveness and campaign performance.

Paid Social Strategist