Paid Media Specialist

Iris

Paid Media Specialist managing campaigns across global B2C and B2B clients in exciting verticals. Collaborating closely with Client Leads to deliver a best-in-class paid media strategy and activation.

Posted 7/2/2026full-timeLondon • 🇬🇧 United KingdomJuniorWebsite

About the role

Key responsibilities & impact

Own the day-to-day management, optimisation and delivery of Paid Search and Paid Social campaigns across multiple global markets, with a focus on Google Ads, Meta and LinkedIn - covering build, optimisation, analysis and scaling to drive high-quality engagements and improve conversions.
Translate strategy into high-impact execution, partnering closely with the Client Leads to ensure activity aligns with wider brand and performance objectives, and feeding performance insights back into strategic planning.
Manage the end-to-end Search campaign lifecycle, including campaign builds, keyword and audience setup, QA, tracking implementation, ongoing optimisation, budget pacing management, reporting, and post-campaign reviews.
Brief and manage workflows, ensuring efficient support across campaign builds, optimisation processes, reporting outputs, and localisation for different markets and languages.
Analyse performance signals across Paid Media platforms, Google Analytics, Looker Studio and internal datasets, turning insights into actionable recommendations that improve efficiency, engagement and on-site quality.
Prioritise and manage multiple markets, campaigns and deadlines simultaneously, maintaining strong communication with internal teams and client-side stakeholders.
Provide input into audience, keyword and campaign optimisation opportunities, ensuring campaigns effectively cover the various stages of the funnel to, ultimately, influence the bottom line.
Stay up to date with Paid Media platform updates, tools and best practices, proactively sharing learnings and opportunities with the wider team to elevate overall Search performance.

Requirements

What you’ll need

1–2 years’ experience supporting or managing paid media campaigns, ideally within an agency environment.
Hands-on experience with Google Ads and Paid Social, with a good understanding of conversion funnels, optimisation tactics, keyword strategy and core performance KPIs.
Proficient in Excel and comfortable using reporting and analysis tools such as Looker Studio and Google Analytics (GA4).
Strong analytical skills, with the ability to interpret campaign data and contribute meaningful insights and recommendations.
A collaborative and proactive mindset, with a willingness to take ownership of tasks, solve problems and support smooth day-to-day delivery.
Clear communication skills, with confidence in sharing updates, insights and rationale with teammates and internal stakeholders.

Benefits

Comp & perks

Competitive salary
Opportunity to mentor and take on more responsibility over time
Equal Opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign ManagementKeyword SetupBudget Pacing ManagementPerformance AnalysisOptimisation Tactics

Soft Skills

Clear CommunicationCollaborative MindsetProactive Problem Solving