Iris

Performance Marketing

• Own the day-to-day management, optimisation and delivery of Paid Search and Paid Social campaigns across multiple global markets, with a focus on Google Ads, Meta and LinkedIn - covering build, optimisation, analysis and scaling to drive high-quality engagements and improve conversions.
• Translate strategy into high-impact execution, partnering closely with the Client Leads to ensure activity aligns with wider brand and performance objectives, and feeding performance insights back into strategic planning.
• Manage the end-to-end Search campaign lifecycle, including campaign builds, keyword and audience setup, QA, tracking implementation, ongoing optimisation, budget pacing management, reporting, and post-campaign reviews.
• Brief and manage workflows, ensuring efficient support across campaign builds, optimisation processes, reporting outputs, and localisation for different markets and languages.
• Analyse performance signals across Paid Media platforms, Google Analytics, Looker Studio and internal datasets, turning insights into actionable recommendations that improve efficiency, engagement and on-site quality.
• Prioritise and manage multiple markets, campaigns and deadlines simultaneously, maintaining strong communication with internal teams and client-side stakeholders.
• Provide input into audience, keyword and campaign optimisation opportunities, ensuring campaigns effectively cover the various stages of the funnel to, ultimately, influence the bottom line.
• Stay up to date with Paid Media platform updates, tools and best practices, proactively sharing learnings and opportunities with the wider team to elevate overall Search performance.

Paid Media Specialist