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Senior Paid Social Specialist
Soar With UsSenior Paid Social Specialist managing and optimising paid media performance for e-commerce brands. Collaborating with teams to drive growth and oversee campaign strategies in a remote setting.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid media campaigns across Meta and Google, with a strong focus on conversion optimization, creative performance, and data-driven decision-making. Capable of translating complex account data into actionable insights and recommendations for clients.
Highest-signal resume keywords
Paid Media Campaign ManagementConversion OptimizationClient CommunicationE-Commerce AnalyticsAI Integration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationData AnalysisCreative StrategyBudget DeploymentPerformance Diagnosis
Soft Skills
Attention to DetailOrganizational SkillsCommercial AcumenCollaborationPresentation Skills
Tools & Technologies
Meta AdsGoogle AdsShopifyTriple WhaleGA4
Industry Keywords
E-CommerceGrowth LeversCreative PerformancePerformance-Driven MessagingTesting Roadmaps
About the role
Key responsibilities & impact- Take day-to-day ownership of paid media performance across a portfolio of e-commerce accounts.
- Build, launch, and optimise campaigns across Meta and TikTok (Google exposure a plus).
- Diagnose performance issues fast - creative fatigue, targeting inefficiency, budget misallocation, conversion drop-off - and act on them.
- Run structured testing roadmaps across creative, audiences, and offers.
- Turn account data into clear, practical recommendations clients understand and trust.
- Work closely with Growth Executives and creative teams to keep output quality and speed high.
- Join client calls to walk through performance, testing plans, and next steps.
- Use AI tools daily to speed up analysis, reporting, and campaign management.
Requirements
What you’ll need- Minimum 3 years of hands-on experience managing paid media campaigns across Meta and/or Google.
- Deep understanding of growth levers including offer strategy, conversion optimisation, creative performance, and budget deployment.
- Strong commercial acumen with the ability to connect marketing performance to business outcomes.
- Proven ability to diagnose account challenges using data and recommend strategic solutions confidently.
- Excellent client communication and presentation skills.
- Strong understanding of creative strategy and performance-driven messaging.
- Experience collaborating closely with Media Buyers, Creatives, and wider delivery teams.
- High proficiency in Shopify, Triple Whale, GA4, and e-commerce analytics tools.
- Strong AI fluency and comfort integrating AI into day-to-day workflows.
- Highly organised with strong attention to detail and prioritisation skills.
Benefits
Comp & perks- Enjoy 28 days of annual leave, giving you the time to recharge and maintain a healthy work-life balance.
- Benefit from our long-service reward scheme, with 1 additional day of annual leave awarded each year after 2 years of service.
- Work in a flexible hybrid model, with 2 days in our Central London office at the Roundhouse in Camden and the remainder from home.
- Access private health and life insurance, providing additional peace of mind and support for you and your family.
- Participate in our company pension scheme to help you plan and save for the future.
- Take advantage of a one-month annual work-abroad allowance, giving you the flexibility to work remotely from another location each year.