Head of Growth – Paid Media

BM Digital

Head of Growth at Advantage HQ for scaling Meta accounts efficiently. Leading paid media strategy and team for DTC brands in remote UK role.

Posted 7/2/2026full-timeRemote • 🇬🇧 United KingdomLead💰 $150,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in scaling Meta accounts to six figures daily, with a strong focus on full-funnel paid media strategy and performance diagnostics. Proven ability to lead creative strategy and develop junior talent while managing senior client relationships in the DTC e-commerce space.

Highest-signal resume keywords

Meta Account ScalingPaid Digital AdvertisingCreative Strategy LeadershipClient Relationship ManagementAnalytical Decision-Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meta AdvertisingGoogle AdvertisingTikTok AdvertisingCampaign ArchitectureCost ControlAudience Saturation AnalysisCreative Fatigue ManagementCPM DynamicsPerformance DiagnosticsDTC E-commerce Strategy

Soft Skills

Clear CommunicationTeam DevelopmentAccountabilityAnalytical RigorDirect Feedback

Industry Keywords

DTC BrandsPaid Media StrategyPerformance MarketingE-commerceDigital Advertising

About the role

Key responsibilities & impact

Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it.
Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin.
Diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and know which one to fix first.
Creative strategy leadership alongside our creative team.
Senior client relationships across a portfolio of high-growth DTC brands.
Team development - building junior analysts and strategists into strong, independent operators.

Requirements

What you’ll need

Demonstrable track record of scaling Meta accounts beyond $100k/day
6–10 years in paid digital advertising, with a meaningful portion managing large Meta budgets for DTC e-commerce brands
Deep structural understanding of Meta's algorithm - creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign architecture that gives the algorithm what it needs to spend efficiently at scale
Analytically rigorous without being paralyzed by data. You make decisions, move fast, and take accountability for outcomes.
Clear, direct communicator - with clients, leadership, and your team, especially when the news isn't what they want to hear.

Benefits

Comp & perks

Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best