BM Digital

Performance Marketing

• Build and own Advantage HQ’s B2B demand generation system
• Create the demand generation strategy, define priority segments and buyer profiles, select investment-worthy channels and campaigns, and establish targets for meetings, opportunities, pipeline, and revenue
• Segment, reactivate, and nurture the existing CRM database
• Build differentiated journeys for inbound leads, dormant prospects, no-shows, lost opportunities, former clients, and high-value accounts
• Improve landing pages, qualification flows, lead routing, nurture programs, and retargeting
• Analyze campaign, message, audience, offer, and revenue performance
• Oversee founder-led content, case studies, executive emails, research, webinars, sales materials, and account-specific campaigns
• Align marketing with setter and sales teams
• Create feedback loops using meeting quality, opportunity conversion, lost reasons, and customer quality
• Diagnose funnels, write campaign briefs, review messaging, inspect CRM workflows, analyze performance, and manage execution
• Use AI for research, analysis, content production, personalization, and campaign execution
• Build a major commercial function and potentially expand into revenue marketing and B2B growth ownership

Director of Demand Generation

• Build and own Advantage HQ’s B2B demand generation system
• Create the demand generation strategy, define priority segments and buyer profiles, select investment-worthy channels and campaigns, and establish targets for qualified meetings, opportunities, pipeline, and revenue
• Segment, reactivate, and nurture the existing CRM database across inbound leads, dormant prospects, no-shows, lost opportunities, former clients, and high-value accounts
• Use CRM data, sales-call transcripts, case studies, and account research to personalize follow-up
• Analyze campaigns, messaging, audiences, and offers for commercial outcomes
• Improve landing pages, qualification flows, lead routing, nurture programs, and retargeting
• Oversee founder-led content, case studies, executive emails, research, webinars, sales materials, and account-specific campaigns
• Align marketing with setter and sales teams
• Create feedback loops using meeting quality, opportunity conversion, lost reasons, and customer quality
• Diagnose funnels, write campaign briefs, review messaging, inspect CRM workflows, analyze performance, and manage execution
• Build the commercial function from the ground up and develop a lean team around high-impact opportunities

Growth Marketing

• Own the growth strategy for a portfolio of high-growth DTC brands.
• Develop a deep understanding of each client’s business model, economics, customer, products, positioning, and competitive landscape.
• Translate business goals into actionable growth roadmaps across paid media, creative, creators, offers, funnels, and conversion optimization.
• Identify the highest-leverage initiatives that can materially improve revenue, customer acquisition, profitability, and scale.
• Build quarterly growth plans with ambitious targets, clear priorities, and measurable outcomes.
• Continuously evolve the strategy based on performance data, customer insights, creative learnings, and changes in the market.
• Take direct ownership of client performance, retention, and portfolio growth.
• Identify opportunities to profitably increase media spend, expand into new channels, improve monetization, and deepen the client relationship.
• Lead cross-functional growth pods spanning paid media, creative strategy, influencer marketing, project management, ad operations, and conversion optimization.
• Ensure that the team is not merely completing tasks, but executing against a coherent growth thesis.
• Build a consistent pipeline of high-impact tests across creative, paid media, offers, landing pages, funnels, and creator-led acquisition.

Senior Growth Strategist

Influencer Marketing

• Execute and continuously improve Advantage HQ's influencer marketing strategy.
• Develop scalable influencer programs across multiple clients and industries.
• Partner with internal stakeholders to align creator strategies with business objectives.
• Identify opportunities to improve campaign performance, creator quality, and operational efficiency.
• Help position Advantage HQ as a leader in performance-driven influencer marketing.
• Grow and maintain a diverse, high-quality global network of creators across key social platforms.
• Build long-term relationships with creators, talent managers, and agencies.
• Develop preferred creator rosters aligned with client verticals.
• Improve creator responsiveness, engagement, and retention.
• Ensure creators receive an exceptional experience throughout every partnership.
• Oversee the successful execution of influencer campaigns from briefing through completion.
• Ensure campaigns launch on time, within budget, and meet performance expectations.
• Collaborate with Creative and Paid Media teams to maximize campaign effectiveness.
• Scale creator whitelisting initiatives across client accounts.
• Monitor campaign performance and identify opportunities for continuous optimization.
• Build efficient workflows across sourcing, outreach, negotiations, contracting, approvals, production, payments, and reporting.
• Improve operational processes through automation, AI tools, and standardized workflows.
• Maintain high standards for campaign quality, compliance, and client satisfaction.
• Lead, coach, and develop a high-performing influencer marketing team.
• Establish clear KPIs, performance expectations, and accountability.
• Mentor team members to improve campaign management, communication, and strategic thinking.
• Track and report key influencer marketing KPIs across campaigns and clients.
• Analyze creator performance, campaign ROI, engagement metrics, and business outcomes.
• Stay current on emerging creator trends, platform updates, AI tools, and influencer marketing best practices.
• Evaluate new technologies that improve creator discovery, campaign management, and reporting.

Senior Manager, Influencer Marketing

Recruitment

• Full-Cycle Recruitment: Own the end-to-end recruitment process across multiple business functions
• Strategic Talent Sourcing: Proactively source high-quality candidates using LinkedIn Recruiter, referrals, networking, Boolean search, talent communities, and other sourcing channels
• Hiring Manager Partnership: Act as a trusted advisor to hiring managers throughout the recruitment process
• Candidate Assessment: Conduct structured interviews that evaluate both technical capability and cultural alignment
• Talent Pipeline & Employer Branding: Continuously build relationships with high-performing professionals even before positions become available
• Recruitment Operations: Maintain accurate recruiting data within the Applicant Tracking System (ATS) and track recruitment KPIs
• Continuous Improvement: Stay informed about hiring trends, recruitment technology, AI tools, and labor market insights

Senior Global Talent Acquisition Specialist

Learning and Development

• Build and lead the learning ecosystem of Advantage HQ.
• Create world-class onboarding, role-based learning paths, and leadership development programs.
• Design, launch, and continuously improve the Advantage HQ Academy.
• Own the end-to-end design, delivery, and evaluation of company-wide training initiatives.
• Manage Learning Management System as the central hub for learning.
• Build dashboards that measure learning impact across the organization.
• Partner with department leaders to identify capability gaps and build targeted learning solutions.

Learning & Development Manager

People Operations

• Own the design and execution of our employee engagement strategy across the organization.
• Develop initiatives that strengthen connection, motivation, and belonging.
• Measure engagement through surveys, feedback, and data, then translate insights into meaningful action plans.
• Continuously improve the employee experience throughout the employee lifecycle.
• Champion and strengthen the culture that defines Advantage HQ.
• Ensure our values are consistently embedded throughout hiring, onboarding, recognition, performance, communications, and everyday experiences.
• Create memorable experiences that make employees excited to work at Advantage HQ.
• Lead virtual events, celebrations, recognition programs, company-wide initiatives, and team-building activities.
• Build scalable employee recognition programs that celebrate outstanding performance and living our company values.
• Partner with leadership to improve transparency and communication across the company.
• Collaborate with Talent Acquisition to showcase our culture through social media, employee stories, career pages, and employer branding campaigns.
• Provide guidance on employee engagement best practices.

HR Engagement, Culture Specialist

Chief Marketing Officer

• Build one of the largest and highest-quality performance creator networks in the industry
• Continuously expand our global creator ecosystem across key verticals and platforms
• Develop long-term relationships with exceptional creators and talent representatives
• Build a preferred roster of trusted creators who consistently produce outstanding content
• Increase creator quality, diversity, responsiveness, and availability across every client category
• Build systems that help creators build long-term careers with Advantage HQ
• Increase repeat collaborations and long-term partnerships
• Improve creator earnings and lifetime value
• Create an exceptional creator experience across onboarding, communication, payments, and campaign execution
• Ensure our highest-performing creators consistently choose to work with Advantage HQ
• Build repeatable systems that consistently deliver exceptional creators for every client
• Scale creator whitelisting across our client portfolio
• Partner with Growth and Creative teams to maximize paid media performance
• Establish world-class operating standards across the influencer organization
• Lead, develop, and inspire a high-performing global influencer marketing organization
• Continuously evaluate new platforms, technologies, and creator trends

VP of Influencer Marketing

• Build one of the largest and highest-quality performance creator networks in the industry.
• Continuously expand our global creator ecosystem across key verticals and platforms.
• Develop long-term relationships with exceptional creators and talent representatives.
• Build a preferred roster of trusted creators who consistently produce outstanding content.
• Build systems that help creators build long-term careers with Advantage HQ.
• Increase repeat collaborations and long-term partnerships.
• Create an exceptional creator experience across onboarding, communication, payments, and campaign execution.
• Develop frameworks for identifying creators with the highest long-term advertising potential.
• Lead, develop, and inspire a high-performing global influencer marketing organization.
• Continuously evaluate new platforms, technologies, and creator trends.

Social Media Manager

• Manage Facebook pages and ensure consistent daily activity and posting.
• Create and publish engaging content including images, and text posts tailored to the page category.
• Respond promptly and professionally to comments and messages while maintaining positive interactions with followers.
• Monitor engagement metrics including likes, shares, comments, reach, and follower growth.
• Identify high-performing content and replicate successful formats to improve engagement.
• Prepare and submit regular performance reports with insights and recommendations.
• Stay up to date with social media trends and identify opportunities for content growth.
• Ensure pages follow Facebook policies and maintain proper structure, branding, and organization.

Senior Social Media Project Manager

Operations

• Build and lead the operating system of Advantage HQ
• Ensure client delivery teams execute on time, every time
• Lead operational excellence across Finance
• Build systems that improve employee experience while maintaining high standards and accountability
• Ensure every department works together effectively
• Serve as the CEO's strategic partner on execution and operational scaling

Head of Operations

General

• Monitor and optimize email deliverability (open/click/reply rates)
• Warm up and manage multiple domains, inboxes, and sending infrastructure
• Identify and troubleshoot deliverability issues (e.g., spam flags, blacklists)
• Work across email platforms such as Smartlead, Quickmail, Instantly, HubSpot, Klaviyo, Salesforce, etc.
• Evaluate and integrate AI or automation tools to enhance outreach efficiency
• Support internal teams with campaign diagnostics and performance reporting

Senior Cold Outbound Specialist

• Lead and evolve the entire people function at Advantage HQ
• Combine talent acquisition leadership with people operations ownership
• Inherit an existing recruiting team and ensure the company can attract, hire, onboard, develop, and retain exceptional talent
• Primary owner of hiring strategy, recruiting operations, employee experience, onboarding, organizational design support, and people processes
• Act as a strategic partner to leadership on all people-related decisions

Director of Talent – People

• Own company-wide hiring strategy and workforce planning
• Lead and develop internal recruiting team
• Improve hiring quality, speed, and predictability
• Personally lead executive and leadership hiring across critical roles
• Improve interview processes, hiring scorecards, and candidate experience
• Build recruiting systems capable of supporting aggressive growth targets
• Own onboarding, offboarding, documentation, and internal policies
• Build scalable people systems for a globally distributed workforce
• Serve as the escalation point for employee questions and issues
• Improve employee experience across the entire employee lifecycle
• Ensure organizational clarity around roles, reporting lines, and accountability
• Partner with leadership on organizational design decisions
• Support department leaders with hiring plans and team structures
• Identify people risks before they become operational problems
• Build and improve performance management systems
• Support managers in developing high-performing teams
• Create systems for feedback, reviews, promotions, and development
• Act as a strategic partner to leadership on all people-related decisions

Marketing

• Develop and implement comprehensive paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and X, ensuring alignment with client goals and market trends.
• Collaborate with media analysts to monitor campaign performance, optimize media spend, and maximize return on investment (ROI).
• Stay abreast of emerging media channels and technologies to identify new opportunities for client growth.
• Analyze and optimize the entire customer journey, identifying drop-off points and implementing strategies to improve conversion rates.
• Work with cross-functional teams to enhance landing pages, checkout processes, and post-purchase experiences.
• Utilize analytics tools to track funnel performance and make data-driven decisions for continuous improvement.
• Design and execute A/B tests to evaluate the effectiveness of different promotional offers, pricing strategies, and messaging.
• Conduct regular strategic planning sessions with clients, providing actionable insights and aligning marketing efforts with business objectives.

Director of Demand Generation

Director of Demand Generation

Senior Growth Strategist

Senior Manager, Influencer Marketing

Senior Global Talent Acquisition Specialist

Learning & Development Manager

HR Engagement, Culture Specialist

VP of Influencer Marketing

VP of Influencer Marketing

Senior Social Media Project Manager

Head of Operations

Senior Cold Outbound Specialist

Director of Talent – People

Director of Talent – People

Senior Media Buyer