Director of Demand Generation

BM Digital

Director of Demand Generation building Advantage HQ’s B2B revenue system for consumer brands. Connecting CRM, content, paid acquisition, lifecycle marketing, and sales alignment to drive pipeline.

Posted 8/6/2026full-timeRemote • 🇵🇭 PhilippinesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and revenue marketing, with a strong focus on CRM, lifecycle marketing, and marketing automation. Proven ability to analyze campaign performance and drive measurable pipeline and revenue impact through strategic execution and team management.

Highest-signal resume keywords

B2B Demand GenerationCRM ManagementLifecycle MarketingRevenue MarketingCampaign Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyPipeline GenerationFunnel DiagnosisCampaign Brief WritingPerformance Analysis

Soft Skills

Strong Written CommunicationAnalytical AbilityOwnershipJudgmentExecution Orientation

Tools & Technologies

CRM SoftwareMarketing Automation ToolsAI for Research and AnalysisContent Production ToolsWebinar Platforms

Industry Keywords

SaaSMartechAdvertisingProfessional ServicesGrowth Marketing

About the role

Key responsibilities & impact

Build and own Advantage HQ’s B2B demand generation system
Create the demand generation strategy, define priority segments and buyer profiles, select investment-worthy channels and campaigns, and establish targets for qualified meetings, opportunities, pipeline, and revenue
Segment, reactivate, and nurture the existing CRM database across inbound leads, dormant prospects, no-shows, lost opportunities, former clients, and high-value accounts
Use CRM data, sales-call transcripts, case studies, and account research to personalize follow-up
Analyze campaigns, messaging, audiences, and offers for commercial outcomes
Improve landing pages, qualification flows, lead routing, nurture programs, and retargeting
Oversee founder-led content, case studies, executive emails, research, webinars, sales materials, and account-specific campaigns
Align marketing with setter and sales teams
Create feedback loops using meeting quality, opportunity conversion, lost reasons, and customer quality
Diagnose funnels, write campaign briefs, review messaging, inspect CRM workflows, analyze performance, and manage execution
Build the commercial function from the ground up and develop a lean team around high-impact opportunities

Requirements

What you’ll need

Significant experience in B2B demand generation, revenue marketing, or growth marketing
Experience generating pipeline from U.S. or international enterprise buyers
Strong understanding of CRM, lifecycle marketing, and marketing automation
Experience working closely with setters, SDRs, account executives, or closers
Evidence of measurable pipeline and revenue impact
Experience in agencies, professional services, SaaS, martech, advertising, or adjacent industries
Strong written communication and analytical ability
Experience managing small teams, contractors, or cross-functional execution
Ability to connect CRM, lifecycle marketing, paid acquisition, content, account-based marketing, and sales alignment into one system
Strategic and hands-on execution skills, including funnel diagnosis, campaign briefs, messaging review, CRM workflow inspection, performance analysis, and execution management
Comfort operating in a fast-moving environment with incomplete information
Ability and willingness to use AI for research, analysis, content production, personalization, and campaign execution
Ownership, judgment, and execution orientation

Benefits

Comp & perks

Performance bonus
Equity
Fully remote work
Distributed-team infrastructure
Freedom to redesign the system and introduce new channels
Opportunity to use AI throughout the organization
Opportunity to build a lean team
Direct access to the Founder and sales leadership
Potential to grow into broader ownership of revenue marketing and B2B growth