Director of Demand Generation

BM Digital

Director of Demand Generation building Advantage HQ’s B2B revenue engine for its creator-led growth platform. Connecting CRM, content, paid acquisition, and sales to grow consumer-brand revenue.

Posted 8/6/2026full-timeRemote • 🌎 Anywhere in the WorldLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and revenue marketing, with a strong focus on CRM, lifecycle marketing, and marketing automation. Capable of analyzing performance metrics and driving measurable pipeline and revenue impact through strategic campaign execution and team collaboration.

Highest-signal resume keywords

B2B Demand GenerationCRM ManagementRevenue MarketingCampaign AnalysisTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyPipeline GenerationLifecycle MarketingMarketing AutomationCampaign ExecutionPerformance AnalysisContent ProductionAccount-Based MarketingLead NurturingSegmentation

Soft Skills

Strong Written CommunicationAnalytical AbilityOwnership MindsetStrategic Operating StyleAdaptability

Tools & Technologies

CRM SoftwareMarketing Automation ToolsAI for Research and AnalysisWebinar PlatformsContent Management Systems

Industry Keywords

B2B MarketingSaaSMartechProfessional ServicesAdvertising

About the role

Key responsibilities & impact

Build and own Advantage HQ’s B2B demand generation system
Create the demand generation strategy, define priority segments and buyer profiles, select investment-worthy channels and campaigns, and establish targets for meetings, opportunities, pipeline, and revenue
Segment, reactivate, and nurture the existing CRM database
Build differentiated journeys for inbound leads, dormant prospects, no-shows, lost opportunities, former clients, and high-value accounts
Improve landing pages, qualification flows, lead routing, nurture programs, and retargeting
Analyze campaign, message, audience, offer, and revenue performance
Oversee founder-led content, case studies, executive emails, research, webinars, sales materials, and account-specific campaigns
Align marketing with setter and sales teams
Create feedback loops using meeting quality, opportunity conversion, lost reasons, and customer quality
Diagnose funnels, write campaign briefs, review messaging, inspect CRM workflows, analyze performance, and manage execution
Use AI for research, analysis, content production, personalization, and campaign execution
Build a major commercial function and potentially expand into revenue marketing and B2B growth ownership

Requirements

What you’ll need

Significant experience in B2B demand generation, revenue marketing, or growth marketing
Experience generating pipeline from U.S. or international enterprise buyers
Strong understanding of CRM, lifecycle marketing, and marketing automation
Experience working closely with setters, SDRs, account executives, or closers
Evidence of measurable pipeline and revenue impact
Experience in agencies, professional services, SaaS, martech, advertising, or adjacent industries
Strong written communication and analytical ability
Experience managing small teams, contractors, or cross-functional execution
Commercially minded B2B marketing experience for complex, high-value services or software
Ability to connect CRM, lifecycle marketing, paid acquisition, content, account-based marketing, and sales alignment into one system
Strategic and hands-on operating style
Ability to work in a fast-moving environment with incomplete information
Aggressive use of AI for research, analysis, content production, personalization, and campaign execution
Ownership mindset and focus on measurable results

Benefits

Comp & perks

Performance bonus
Equity
Fully remote work
Flexible work location
Distributed-team infrastructure
Direct access to the Founder and sales leadership
Freedom to redesign the system and introduce new channels
Opportunity to use AI throughout the organization
Opportunity to build a lean team
Potential to grow into broader ownership of revenue marketing and B2B growth