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Senior Media Buyer
BM DigitalSenior Media Buyer leading e-commerce growth strategies at Advantage HQ. Collaborating with clients and internal teams to optimize media performance and drive measurable results.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in developing and implementing paid media strategies across platforms such as Meta, Google, and TikTok, with a strong focus on funnel optimization and data-driven decision-making to enhance client growth and ROI.
Highest-signal resume keywords
Paid Media StrategyFunnel OptimizationA/B TestingDigital MarketingClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth StrategyDigital AdvertisingE-CommerceMedia StrategyAnalytics ToolsConversion Rate OptimizationCreative StrategyPerformance MonitoringCampaign OptimizationData-Driven Decision Making
Soft Skills
Relationship BuildingStrategic MindsetSolution-Oriented ApproachPresentation SkillsEntrepreneurial Mindset
Tools & Technologies
MetaGoogleTikTokSnapchatX
Industry Keywords
Customer JourneyMarket TrendsReturn on InvestmentPromotional OffersStakeholder Engagement
About the role
Key responsibilities & impact- Develop and implement comprehensive paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and X, ensuring alignment with client goals and market trends.
- Collaborate with media analysts to monitor campaign performance, optimize media spend, and maximize return on investment (ROI).
- Stay abreast of emerging media channels and technologies to identify new opportunities for client growth.
- Analyze and optimize the entire customer journey, identifying drop-off points and implementing strategies to improve conversion rates.
- Work with cross-functional teams to enhance landing pages, checkout processes, and post-purchase experiences.
- Utilize analytics tools to track funnel performance and make data-driven decisions for continuous improvement.
- Design and execute A/B tests to evaluate the effectiveness of different promotional offers, pricing strategies, and messaging.
- Conduct regular strategic planning sessions with clients, providing actionable insights and aligning marketing efforts with business objectives.
Requirements
What you’ll need- 6–10 years of experience in growth strategy, digital marketing, or a similar role with a strong focus on paid digital advertising and e-commerce.
- Demonstrated expertise in media strategy, funnel optimization, offer testing, and creative strategy.
- Proven ability to manage senior-level relationships and address challenges with a strategic and solution-oriented mindset.
- Experience in platforms like Meta, Google, and TikTok, with a track record of driving measurable business growth.
- Excellent relationship-building skills with an entrepreneurial mindset to spot and capitalize on growth opportunities.
- Strong presentation skills, including crafting and delivering impactful decks that resonate with stakeholders.
Benefits
Comp & perks- Health insurance
- Flexible work arrangements
- Professional development
- Performance bonuses