Senior Manager, Influencer Marketing

BM Digital

Senior Manager of Influencer Marketing leading influencer marketing operations at a tech-enabled growth firm. Building scalable systems and driving measurable business outcomes through creator marketing.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in influencer marketing strategy, campaign management, and creator partnerships, with a strong focus on performance metrics and operational efficiency. Proven ability to lead teams, build relationships, and optimize processes to enhance campaign effectiveness and client satisfaction.

Highest-signal resume keywords

Influencer Marketing StrategyCampaign ManagementCreator PartnershipsLeadership ExperienceAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer MarketingCampaign Performance AnalysisOperational Process ImprovementCreator WhitelistingPerformance MarketingDigital MarketingKPI TrackingProject ManagementData-Driven Decision MakingSocial Media Platforms

Soft Skills

LeadershipCommunicationProblem-SolvingAttention to DetailStakeholder Management

Tools & Technologies

AI ToolsCampaign Management SoftwareReporting ToolsSocial Media Analytics

Industry Keywords

Creator PartnershipsTalent ManagementPerformance-Driven MarketingClient SuccessEmerging Creator Trends

About the role

Key responsibilities & impact

Execute and continuously improve Advantage HQ's influencer marketing strategy.
Develop scalable influencer programs across multiple clients and industries.
Partner with internal stakeholders to align creator strategies with business objectives.
Identify opportunities to improve campaign performance, creator quality, and operational efficiency.
Help position Advantage HQ as a leader in performance-driven influencer marketing.
Grow and maintain a diverse, high-quality global network of creators across key social platforms.
Build long-term relationships with creators, talent managers, and agencies.
Develop preferred creator rosters aligned with client verticals.
Improve creator responsiveness, engagement, and retention.
Ensure creators receive an exceptional experience throughout every partnership.
Oversee the successful execution of influencer campaigns from briefing through completion.
Ensure campaigns launch on time, within budget, and meet performance expectations.
Collaborate with Creative and Paid Media teams to maximize campaign effectiveness.
Scale creator whitelisting initiatives across client accounts.
Monitor campaign performance and identify opportunities for continuous optimization.
Build efficient workflows across sourcing, outreach, negotiations, contracting, approvals, production, payments, and reporting.
Improve operational processes through automation, AI tools, and standardized workflows.
Maintain high standards for campaign quality, compliance, and client satisfaction.
Lead, coach, and develop a high-performing influencer marketing team.
Establish clear KPIs, performance expectations, and accountability.
Mentor team members to improve campaign management, communication, and strategic thinking.
Track and report key influencer marketing KPIs across campaigns and clients.
Analyze creator performance, campaign ROI, engagement metrics, and business outcomes.
Stay current on emerging creator trends, platform updates, AI tools, and influencer marketing best practices.
Evaluate new technologies that improve creator discovery, campaign management, and reporting.

Requirements

What you’ll need

6+ years of experience in influencer marketing, creator partnerships, talent management, or digital marketing.
3+ years of leadership experience managing influencer marketing teams.
Proven experience managing large-scale influencer campaigns across TikTok, Instagram, YouTube, and Meta platforms.
Strong understanding of creator partnerships, whitelisting, licensing, usage rights, and performance marketing.
Experience collaborating with Paid Media, Creative, and Client Success teams.
Demonstrated success building scalable operational processes and improving team efficiency.
Strong analytical mindset with experience using campaign performance data to drive business decisions.
Excellent leadership, communication, project management, and stakeholder management skills.
Highly organized with exceptional attention to detail and ability to manage multiple priorities simultaneously.
Strong problem-solving skills with a bias toward execution, accountability, and continuous improvement.

Benefits

Comp & perks

Health insurance
Professional development opportunities