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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B demand generation and integrated marketing strategies, with a strong focus on audience segmentation, campaign planning, and performance analysis. Proven ability to collaborate cross-functionally and leverage data-driven insights to optimize marketing effectiveness.
Highest-signal resume keywords
B2B Demand GenerationIntegrated MarketingCampaign Performance AnalysisAudience SegmentationProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand Generation ProgramsCampaign PlanningMarketing ChannelsData AnalysisOptimization Strategies
Soft Skills
CommunicationStakeholder ManagementCollaboration
Tools & Technologies
AI-Enabled Tools6sense StrategyPerformance ReportsDashboards
Industry Keywords
B2B MarketingGrowth MarketingLifecycle MarketingAccount-Based MarketingDigital Marketing
About the role
Key responsibilities & impact- Develop and execute integrated demand generation programs across digital, paid media, content, webinars, events, lifecycle marketing, and account-based marketing initiatives.
- Translate business objectives, campaign priorities, and go-to-market strategies into measurable demand generation plans.
- Partner with Product Marketing, Growth Marketing, and Sales teams to align campaign messaging, audience targeting, and program execution.
- Support audience segmentation, account targeting, buying-group engagement, and campaign planning activities.
- Manage campaign timelines, deliverables, and stakeholder communications to ensure effective execution.
- Monitor campaign, engagement, pipeline, and revenue performance to identify optimization opportunities.
- Analyze campaign data and performance trends to improve targeting, conversion rates, and marketing effectiveness.
- Partner with Marketing Operations and Revenue Operations to support attribution, reporting, campaign measurement, and 6sense strategy.
- Develop performance reports, dashboards, and recommendations for marketing stakeholders and leadership.
- Apply testing methodologies and continuous optimization practices to improve program outcomes.
- Partner with Product Marketing, Sales, Partner Marketing, Revenue Operations, Marketing Operations, and regional marketing teams to support integrated campaign execution.
- Collaborate across teams to ensure consistent audience engagement, campaign alignment, and pipeline generation efforts.
- Support campaign planning processes, operational workflows, and best practices that improve marketing effectiveness.
- Share insights and recommendations that help inform future campaign strategies and investment decisions.
- Work closely with external brand & advertising agencies to help develop strategies and content.
Requirements
What you’ll need- 5+ years of experience in B2B demand generation, integrated marketing, growth marketing, digital marketing, or related fields.
- Demonstrated success executing demand generation programs that drive engagement, pipeline growth, and business results.
- Strong understanding of audience segmentation, campaign planning, marketing channels, and demand generation best practices.
- Experience analyzing campaign performance and using data to drive optimization decisions.
- Experience partnering cross-functionally with Sales, Product Marketing, Revenue Operations, and Marketing Operations teams.
- Strong project management, communication, and stakeholder management skills.
- Experience leveraging AI-enabled tools and insights to improve marketing effectiveness and operational efficiency.
- 8+ years of B2B demand generation, integrated marketing, growth marketing, or related experience (preferred).
Benefits
Comp & perks- Enhanced Private Medical Insurance and a Health Cash Back Plan
- Life insurance & disability benefits
- Pension plan with 4% Company match
- Competitive time off package with 25 Days of PTO, 8 Company-paid Holidays, 2 paid floating holidays (new in 2026!), 10 paid sick days, 2 Wellness days and 1 Paid Volunteer Day
- £45/month Remote work stipend for internet
- Access to tools to support your wellbeing such as the Calm App and an Employee Assistance Program
- Professional development stipend and learning and development offerings to help you build the skills and connections you need to move forward in your career
- Charitable contribution match per team member