Director, Demand Generation

Coupa Software

Director of Demand Generation at Coupa creating a cohesive digital strategy. Using AI to empower clients and optimize their spend management with measurable global impact.

Posted 7/2/2026full-timeRemote • 🇬🇧 United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital demand generation and pipeline acceleration through strategic planning and execution in B2B SaaS or Fintech environments. Proficient in leveraging data analytics and advanced lead nurturing techniques to optimize marketing performance and stakeholder engagement.

Highest-signal resume keywords

Digital Demand GenerationABM/AI ExpertiseSalesforce ProficiencyMarketo ExpertiseData Analytics

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital Marketing StrategyLead Nurturing ProgramsSEO/SEMContent SyndicationPerformance Reporting

Soft Skills

Strategic MindsetStakeholder InfluenceCollaboration

Tools & Technologies

SalesforceMarketo6senseDemandbaseUsergemsClay

Industry Keywords

B2B SaaSFintechDigital RoadmapTest-Measure-Learn FrameworkOperational Budget Management

About the role

Key responsibilities & impact

Own top-of-the-funnel growth and accelerate pipeline velocity through a cohesive digital roadmap including the website, SEO/SEM, AEO, paid social, and content syndication.
Partner with the Integrated Campaigns and Sales teams to deploy targeted "always-on" and bespoke digital plays for Tier 1 accounts.
Work seamlessly with Global Corporate Marketing to adapt brand-level initiatives for local relevance in EMEA and APAC markets, as well as INTL integrated marketing function to align closely with Sales Campaigns.
Own the Digital Demand engine across the region including close collaboration with field leaders, providing confidence around strategic approach, channel selection and regular reporting and results updates.
Implement advanced lead nurturing programs to seamlessly guide prospects through the international sales funnel from awareness to consideration to purchase
Establish a strict "test-measure-learn" framework. Utilise data and analytics tools to track key performance indicators (KPIs) and provide consistent, actionable reporting to stakeholders.
Institute a "value creation" mindset across all international planning activities, managing operational budgets effectively.

Requirements

What you’ll need

15+ Years of Experience: You’ve spent significant time mastering the digital landscape in a manager capacity, specifically within the B2B SaaS or Fintech space.
Strategic Mindset: You can zoom out to build a 12-month strategy and zoom in to optimise a $60k/month paid media spend.
ABM/AI Expert: Deep experience with intent data platforms (e.g., 6sense, Demandbase, Usergems, Clay) and executing digital plays that move the needle on specific accounts.
Matrix Native: You are adept at navigating complex, global organisations, influencing stakeholders across time zones and departments without direct authority.
Tech Stack Savvy: Expert-level knowledge of Salesforce, Marketo (or similar MAPs), and the modern ad-tech stack.

Benefits

Comp & perks

Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.