Head of Paid Media

Spot Freight

Head of Paid Media overseeing an experienced team, developing strategies, and managing client relationships at a digital marketing agency. Influencing growth and shaping future direction in a flexible work culture.

Posted 7/9/2026full-timeDerby • 🇬🇧 United KingdomLead💰 £50,000 - £60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated Paid Media strategies across platforms such as Google Ads, Microsoft Advertising, and Meta, while leading and mentoring a team of specialists. Possesses strong technical knowledge in conversion tracking and AI tools to enhance campaign performance and client relationships.

Highest-signal resume keywords

Google Ads ExpertiseMicrosoft Advertising ExpertisePaid Media Strategy DevelopmentTeam Leadership and MentoringClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid MediaPPCConversion TrackingFirst Party DataEnhanced ConversionsCustomer MatchOffline Conversion ImportsLead Generation CampaignsAI Tools Knowledge

Soft Skills

Relationship BuildingPresentation SkillsCommercial Awareness

Industry Keywords

InsuranceHealthcareFinancial Services

About the role

Key responsibilities & impact

Lead a team of Paid Media specialists while remaining close enough to the work to provide technical direction when needed
Develop integrated Paid Media strategies across Google Ads, Microsoft Advertising and Meta
Manage several key client relationships
Support new business pitches
Ensure the department continues to evolve alongside changes in technology, AI and platform capabilities
Play a key role in shaping the future direction of the agency's Paid Media offering

Requirements

What you’ll need

Significant hands on experience within a Paid Media or PPC agency environment
Strong expertise across Google Ads and Microsoft Advertising, with Meta experience as a supporting channel
Technical knowledge of conversion tracking, first party data, Enhanced Conversions, Customer Match and offline conversion imports
Experience leading, mentoring and developing Paid Media professionals
The ability to build trusted relationships with senior clients and confidently present strategy and performance
Commercial awareness with experience identifying opportunities for client and agency growth
Current knowledge of AI tools and how they can improve campaign delivery and team efficiency
Experience working with lead generation campaigns or regulated sectors such as insurance, healthcare or financial services would be advantageous but isn't essential.

Benefits

Comp & perks

Flexible hybrid working with complete autonomy over how you structure your week
Private healthcare
Health cash plan
Pension
Generous holiday allowance
Ongoing professional development and industry training