Marketing

• Own the relationship with the external advertising agency
• Monitor campaign performance using Google Analytics, Looker Studio and other reporting tools
• Analyze website traffic, conversion performance, and marketing KPIs to generate actionable insights alongside the agency
• Develop regular performance reports and recommend optimizations based on data
• Plan, execute, and optimize integrated marketing campaigns that support enrollment goals across multiple product lines
• Manage campaign timelines, budgets, deliverables, and reporting
• Partner with internal stakeholders to align marketing efforts with organizational priorities
• Identify opportunities to improve campaign performance and customer acquisition
• Support development of compelling marketing content across email, web, blog, social media, and paid campaigns
• Ensure messaging is aligned with the NOLS brand voice and strategic objectives
• Collaborate with internal subject matter experts to bring authentic stories to life
• Manage website content updates and collaborate on improvements to user experience and conversion performance
• Ensure website content remains accurate, current, and optimized for prospective students
• Conduct market and competitive research to identify trends, audience needs, and enrollment opportunities
• Translate customer insights into marketing recommendations and campaign improvements
• Partner with Expeditions, Custom Education, Wilderness Medicine, Alumni Trips and Advancement to support organizational initiatives
• Coordinate marketing support for events, launches, and organizational priorities
• Represent the marketing team in cross-functional planning and project discussions

Marketing Manager

• Schedule monthly marketing calendars for DIFM clients — blogs, emails, and social media posts — on time, every month.
• Schedule custom blogs, emails, and social media posts as requested.
• Schedule social assist posts on a weekly cadence.
• Assist with calendar execution and coordination alongside the broader Concierge team.
• Complete website edits on behalf of DIFM clients.
• Provide timely, helpful support to clients through live chat.
• Address questions related to products, services, and general company information.
• Escalate complex issues to the right people quickly and cleanly.

DIFM Marketing Admin

• Play a leading role in shaping and influencing the GTM strategy for Orthopedics, ASC, and Women’s Health markets, including audience segmentation, prioritization, and value proposition development
• Partner with Segment Marketing to translate audience insights and market opportunities into effective messaging and execution plans
• Identify growth opportunities, market gaps, and performance challenges, and recommend strategic actions that improve specialty market performance in partnership with Segment Marketing and commercial teams
• Develop and maintain specialty-specific positioning, messaging, and narrative frameworks for Orthopedics, ASC, and Women’s Health audiences
• Ensure consistency of messaging across campaigns, sales materials, and customer-facing content, and executive communications
• Equip Sales and Customer Success teams with specialty-specific messaging, insights, and tools to improve sales effectiveness and win rates
• Create high-impact enablement assets including pitch decks, battlecards, talk tracks, objection handling guidance, and customer proof points
• Deliver actionable market and competitive insights that inform messaging, positioning, sales execution, content development, and strategic decision-making

Senior Manager, Solution Marketing – Orthopedics, Ambulatory Surgery Centers, Women’s Health

• Develop and lead the execution of Brand email strategy
• Partner with the broader Growth Marketing team
• Own the strategy and governance of our owned digital video inventory
• Partner with Analytics, Product, and Digital teams
• Brief in creative partners
• Establish clear success metrics and measurement frameworks
• Lead a test-and-learn agenda

Manager, Lifecycle Marketing

• Focus on existing and new hardware/software capabilities of Cisco's Industrial Routing Portfolio
• Concentrate on Cisco SD-WAN for unified management and security for IT/OT networks
• Emphasize cyber resiliency to maintain network operations during degraded states, such as during a cybersecurity attack
• Collaborate closely with Product Management, Development, Test Teams, Customers, and Partners
• Drive adoption through internal and external training, demos, and collateral creation
• Communicate the highlights of the industrial solutions at conferences and Executive Briefings, focusing on verticals such as Utilities, Manufacturing and Roadways
• Provide technical responses to the Sales Team and Partner community

Technical Marketing Engineer – IIoT Routing

• Ensuring the resolution of customer issues by coordinating with Sales, Operations, Supply Chain Management, and other internal and/or external teams.
• Recommending appropriate solution for customer requests and coordinating with the related teams to ensure end-to-end handling of the request (e.g., production capability and scheduling, resourcing, quotes, price lists, invoice, etc.) is in place.
• Keeping the customers proactively informed on the issue status based on the inputs received and clarifying their doubts.
• Preparing and analyzing regular statistics (e.g., forecast) using available tools and collecting additional relevant information and tracking regular sales performance against the target and sharing insights with the management.

Marketing Funds Specialist

• Create all communications that support marketing campaigns including emails, community posts, social posts, website pages, ads, etc.
• Design creative assets for each opportunity including email banners, social graphics, website design, landing pages, registration forms, etc.
• Assist with successful solicitation-specific teaming tools to connect members and prospects with strong technological complementarities.
• Set up the technical build for each campaign and help manage the MarTech stack. Technical build includes virtual event set up, email, web pages, list tracking, and market research lists.
• Build opportunity target lists from SBIR/GovWin or any other supplemental research
• Create direct market outreach (Sequences, DM, Phone Call) to generate opportunity interest and gather survey results, capturing member feedback in HubSpot
• Help with customer success by answering all incoming questions from customers and prospects.
• Keep tasks updated in Monday.com and assist the Program Marketing leads with their cascaded needs.
• Create, manage, and support NSTXL OTA events such as virtual and/or in-person webinars, tradeshows, conferences, industry days, design sprints, 1:1 meetings, Project TALX, Innovator NETWORX, and other customer events.
• Attend project-specific events on behalf of NSTXL OTAs to ensure event needs and logistics are met.
• Support all marketing tactics as stated in the NSTXL OTA SOWs.
• Assist with reporting metrics that will be presented back to government customers.
• Make ongoing adjustments to optimize campaigns and a/b test for improved performance.
• Engage and build strong relationships with NSTXL members and potential members at NSTXL events.
• Other duties as assigned.

Program Marketing Coordinator

• Provides commercial support for brand marketing strategy and tactical execution across the US hematology portfolio
• Support and execute the commercial marketing plan for key HCP segments across multiple channels, including media, digital, print, and omnichannel
• Ensure all tactics align with brand strategy and drive achievement of defined KPIs and goals
• Apply strong project management capabilities to ensure deliverables are completed on time, within budget, and aligned with business objectives
• Measure and assess the impact of marketing initiatives against defined goals and optimize plans accordingly
• Serve as the primary point of contact for marketing asset inventory management and fulfillment
• Collaborate with MLR reviewers to ensure all brand materials meet medical, legal, and regulatory requirements
• Manage external vendors and agencies to ensure delivery of work consistent with brand strategy

Hematology Marketing Manager

• Independently implements and manages a broader set of defined market programs/initiatives
• Leverages a strong comprehension of marketing strategies
• Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution
• Develops and executes complex marketing programs/initiatives and activities that may include advertising, sales content and internal communications
• Proactively collects and synthesizes data in order to identify trends
• Readily identifies the strategic and tactical implications
• Ensures all operating activities are delivered within the established budget framework
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners
• Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives

Associate Marketing Lead – Wealth Management

• Develop and execute regional marketing plans tailored to the MSP ecosystem in close collaboration with sales, product marketing, business development, and community teams
• Align programs to quarterly goals and key personas across technical and business decision-makers
• Design and run integrated campaigns across multiple channels including account-based marketing, field events, direct mail, webinars, email nurtures, and community activations, with a strong focus on demand generation and strategic value positioning
• Own the full lifecycle of regional programs from planning to execution and performance reporting
• Manage logistics, vendor relationships, budgets, and lead flow coordination with the SDR team via Salesloft
• Lead field initiatives such as roadshows, peer group activations, third-party sponsorships, and executive-level experiences
• Execute high-quality events with 100+ attendees and ensure seamless delivery across complex programs
• Drive co-marketing efforts with top MSP partners by building joint plans, leading quarterly reviews, and delivering co-branded campaigns that highlight shared value and measurable ROI
• Stay current on MSP market trends, buyer behaviors, and the competitive landscape
• Share insights and optimizations with key stakeholders to drive continuous improvement

Regional Marketing Manager

• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
• Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
• Validate timelines, dependencies, and readiness across all contributing functions
• Serve as the primary liaison between campaign owners and Marketing Performance functions
• Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
• Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
• Ensure all components required for campaign execution are aligned
• Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
• Identify risks, gaps, or misalignment early and coordinate resolution across teams
• Oversee campaign activation progress across teams
• Provide visibility into campaign status, risks, and key milestones to stakeholders
• Support issue resolution and escalation management for campaign-related challenges
• Develop and maintain standardized campaign activation processes, frameworks, and playbooks
• Drive consistency in campaign intake, planning, and execution across regions and teams
• Enable scalable execution through reusable templates, workflows, and best practices
• Coordinate with Insights & Reporting teams to monitor campaign performance
• Ensure campaign performance data is captured accurately and aligned to measurement frameworks
• Support optimization efforts by aligning stakeholders on performance insights and recommended actions

Marketing Activation Manager

• Own the strategy, execution, and performance of all lifecycle email, SMS, and MMS campaigns.
• Proactively identify opportunities, develop strategic recommendations, and present data-backed solutions to improve lifecycle performance, customer experience, and business outcomes.
• Define business priorities and desired outcomes for automated journeys (onboarding, education, conversion, resupply reminders, cross-sell opportunities) in consultation with Marketing leadership and aligned to business unit goals.
• Develop and maintain a detailed lifecycle marketing journey map across email, SMS, and MMS touchpoints, using it to identify gaps and opportunities for engagement and conversion.
• Collaborate with Marketing and cross-functional partners to ensure alignment with the broader customer experience.
• Prioritize lifecycle initiatives based on business impact, customer value, technical complexity, and organizational priorities.
• Drive segmentation and personalization strategies to deliver relevant, timely communications based on customer behavior and lifecycle stage.
• Ensure lifecycle campaigns complement site experiences, landing pages, and broader funnel initiatives.
• Develop content strategy and write copy for lifecycle channels (email, SMS, MMS) that resonate with moms at each stage of her customer journey.
• Partner with Brand Marketing and Creative to ensure lifecycle messaging aligns with overall content themes, brand storytelling, tone, and design standards.
• Own lifecycle marketing priorities in Braze, defining business requirements and campaign goals in collaboration with the MarTech team for technical execution and platform expertise.

Lifecycle Marketing Manager – Mom and Baby

• Lead a team responsible for developing and executing complex, high ‑ visibility growth Marketing campaigns across both owned and paid channels
• Manage team-led marketing program initiatives, ensuring on-time, high - quality execution aligned with channel governance, best practices, and cross ‑ channel considerations.
• Lead the transformation of marketing delivery capabilities through structured processes, AI-enabled solutions and new ways of working to improve efficiency, scalability, and operational effectiveness while driving adoption across stakeholders.
• Design and evolve end-to-end marketing delivery operating models that enable scalable, well-governed delivery across campaigns, channels, and initiatives
• Drive disciplined delivery of marketing programs by translating strategic priorities into clear delivery plans, sequencing, and resource alignment across a complex set of initiatives
• Optimize governance frameworks and routines, including alignment to risk and control requirements, ensuring consistency and compliance across delivery activities
• Improve performance monitoring to drive delivery health, including the development of dashboards, reporting, and routines that provide visibility into outcomes, risks, and bottlenecks
• Lead prioritization and decision-making across competing demands, balancing business objectives, capacity, and dependencies to drive optimal outcomes
• Identify and address delivery risks, gaps, and inefficiencies, proactively driving resolution and escalation where appropriate
• Partner across a broad range of stakeholders including Product, Enterprise Marketing, Risk, Compliance, Technology, and delivery teams to ensure alignment of objectives, timelines, and governance standards
• Synthesize complex inputs into clear, executive-level communications, providing visibility into progress, tradeoffs, risks, and recommended actions
• Lead and develop a team, fostering a culture of accountability, operational discipline, and continuous improvement aligned to business objectives

Senior Business Execution Manager – Marketing

• Lead consumer marketing strategy and execution
• Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints
• Drive consumer acquisition and engagement initiatives
• Lead planning and execution of campaigns that drive awareness, onboarding, and sustained engagement across paid, owned, and earned channels, with clear performance goals
• Define and scale lifecycle and engagement strategy
• Own the development and optimization of lifecycle marketing programs, including onboarding, activation, engagement, and re-engagement across owned channels (email, push, in-app)
• Develop consumer-facing messaging, content, and strategic materials
• Translate Health100 capabilities into clear, compelling, and consistent messaging and content across consumer experiences and executive-level materials
• Lead launches and consumer readiness
• Ensure consumer-facing marketing launches are strategically planned and operationally coordinated, with aligned messaging, content, and timing across teams
• Own performance tracking and optimization
• Define KPIs and measurement frameworks, track performance, and leverage insights to inform decisions and continuously improve outcomes
• Incorporate user and performance insights
• Leverage consumer feedback, competitive insights, and performance data to identify opportunities and refine marketing strategy

Consumer Marketing Strategy Lead, Health

• Lead partner and B2B marketing strategy and execution
• Own development and execution of partner-focused go-to-market strategies across key audiences, ensuring alignment with commercial priorities
• Drive demand generation and pipeline growth
• Lead planning and execution of campaigns that drive awareness, lead generation, and pipeline development in partnership with Sales and Commercial teams
• Own sales enablement strategy and infrastructure
• Develop and evolve the Health100 sales enablement ecosystem, ensuring materials are strategic, consistent, and aligned to partner needs
• Develop partner-focused messaging and materials
• Define clear, differentiated value propositions and create supporting materials (decks, sell sheets, FAQs, case studies) tailored to each audience
• Lead launches and commercial readiness
• Ensure partner-facing launches are well-coordinated, with aligned messaging, materials, and timelines across teams
• Incorporate commercial insights to strengthen strategy
• Systematically gather and apply feedback from Sales and partner interactions to refine messaging and improve effectiveness
• Own measurement and performance tracking
• Define KPIs and measurement frameworks to quantify marketing’s impact on pipeline, partner engagement, and commercial outcomes

B2B Partner Marketing Strategy Lead – Health

• Own the full B2B marketing function: brand, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing.
• Lead product marketing as a core competency: market intelligence, client engagement and advocacy, competitive positioning, go-to-market launches, pricing and packaging strategy, and sales enablement that actually changes how a sales team sells. We use the Challenger methodology, and need someone familiar with how to sell, market, engage and communicate within that framework.
• Build and execute a revenue marketing strategy where every investment connects to pipeline, revenue, and retention outcomes, not traffic, impressions, or MQL volume.
• Drive the RFP function in partnership with Sales. This is a meaningful part of how we win new business in the public sector, and it needs to be treated as a strategic capability, not a reactive one.
• Own the entire demand gen engine, which is not only our digital channels but also includes events as one of our most important marketing channels.
• Oversee brand strategy and compliance across all external touchpoints, including earned media, events, digital, and content; serve as the steward of HopSkipDrive's voice and positioning.
• Partner tightly with Sales and Customer Success on ICP, pipeline targets, lead quality standards, and expansion signals; hold Marketing accountable to the same revenue goals Sales is held to.
• Build a lifecycle and growth marketing engine that reduces churn, drives expansion, and improves net revenue retention.
• Oversee the marketing tech stack, attribution, lead scoring, and the data infrastructure that makes revenue marketing possible.
• Drive the AI transformation of the marketing team’s capabilities, incorporating AI into every facet of the operating model. The expectation isn't that we grow our way to output; it's that we build AI into how the team works so we can scale impact without scaling headcount proportionally.
• Own the marketing budget and be rigorous about ROI, CAC, ROAS, and marketing-sourced revenue as the metrics that matter.

Vice President, Marketing

• Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives.
• Build, optimize, and maintain automated lifecycle flows.
• Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and customer engagement.
• Design mobile-first, high-converting emails in Klaviyo using best practices for layout, accessibility, and deliverability.
• Monitor, analyze, and optimize lifecycle performance across key metrics.
• Run A/B tests on subject lines, content, offers, timing, and segmentation.
• Build recurring performance reports and provide clear, actionable recommendations.

Lifecycle Marketing Manager

• Develop clear, brand-aligned marketing copy for email, direct mail, landing pages, sales collateral, presentations, newsletters, and campaign materials, including content created independently and with approved AI tools.
• Build, QA, launch, and optimize marketing campaigns in HubSpot, including emails, lists, workflows, forms, landing pages, segmentation, tracking links, reporting dashboards, and campaign performance updates.
• Support multi-channel B2B lead generation campaigns for developers, HOAs, and related audiences, ensuring campaign components are accurate, timely, compliant with brand standards, and aligned with agreed-upon objectives.
• Coordinate direct mail campaigns by preparing copy and campaign inputs, collaborating with print/mail vendors, reviewing proofs, confirming mailing lists and production timelines, and tracking results where available.
• Partner with the Marketing Director on campaign calendars, project plans, creative briefs, vendor coordination, and cross-functional communications to keep work moving efficiently.
• Maintain and update marketing assets and basic website content, including landing pages and campaign pages, with attention to AEO/SEO best practices, accessibility, and brand consistency.
• Provide secondary tradeshow and event marketing support as needed, including ordering materials, coordinating shipments, preparing follow-up campaigns, and supporting post-event reporting, while the Marketing Director retains primary ownership of events.
• Monitor campaign performance and operational metrics, share insights, and recommend improvements to copy, audience targeting, workflows, direct mail tactics, and overall campaign execution.

• Develops, manages, and executes the global eCommerce paid media plans to achieve customer acquisition, retention, and revenue goals.
• Manages a team of paid media experts, marketing strategist & consultants along with agencies to achieve business results
• Manages a significant paid media budget while achieving world-class ROAS and conversion rates
• Collaborates deeply with internal business partners, dealers, and agencies to achieve eCommerce results through multi-platform digital marketing tactics.
• Leads a culture of inclusion, thought leadership, deep partnerships, professional development, and high employee engagement
• Overseeing research of multiple requests from business development leaders across the country.
• Developing, recommending and implementing market research plans for key products and services; collaborating on brand positioning, databases and direct response.
• Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans.
• Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support

• Define and support OEM segment marketing strategies based on machine builder requirements, technology trends, and application needs.
• Analyze applications, use cases, machine and equipment trends, and industry developments to identify gaps, uncover opportunities, and define competitive positioning that strengthens marketing campaigns.
• Use relationships with key OEMs to understand their challenges, machine design requirements, and standardization needs, and develop targeted co-marketing strategies.
• Partner with portfolio marketing teams to position offerings for OEMs by communicating their technical and lifetime value in alignment with desired outcomes.
• Contribute to use-case definition, creation of case studies and solution frameworks for key OEM segments.
• Collaborate with marketing teams on trade shows, technical content, and customer-facing materials, ensuring engineering relevance and accuracy.
• Help evaluate strategic marketing initiatives and investments by assessing OEM adoption, technical fit, and market impact.
• Contribute to planning and prioritization of OEM-focused marketing initiatives and resource allocation.
• Work cross‑functionally with Sales, Engineering, and Business Units to align on OEM priorities and support marketing campaign execution.
• Gather direct and indirect feedback from OEMs and machine builders, translating it into actionable insights for marketing activities development in the campaign.
• Support development of the Rockwell Automation Industry Strategic Plan (BSR).

Marketing jobs in North Carolina

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Marketing Manager

DIFM Marketing Admin

Senior Manager, Solution Marketing – Orthopedics, Ambulatory Surgery Centers, Women’s Health

Manager, Lifecycle Marketing

Technical Marketing Engineer – IIoT Routing

Marketing Funds Specialist

Program Marketing Coordinator

Hematology Marketing Manager

Associate Marketing Lead – Wealth Management

Regional Marketing Manager

Marketing Activation Manager

Lifecycle Marketing Manager – Mom and Baby

Senior Business Execution Manager – Marketing

Consumer Marketing Strategy Lead, Health

B2B Partner Marketing Strategy Lead – Health

Vice President, Marketing

Lifecycle Marketing Manager

Marketing Manager

Marketing Manager

Strategic Marketing Manager – OEM