Associate Marketing Lead – Wealth Management

PNC

Associate Marketing Lead managing marketing initiatives for Wealth Management at PNC. Collaborating with various stakeholders to execute complex marketing programs and contributing to strategy development.

Posted 7/14/2026full-timeCharlotte • Illinois, North Carolina, Ohio, Pennsylvania, Washington • 🇺🇸 United StatesSenior💰 $55,000 - $134,550 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing complex marketing programs within the Wealth Management sector, while effectively managing multiple workstreams and ensuring compliance with budgetary constraints.

Highest-signal resume keywords

Marketing Strategy DevelopmentWealth Management ExperienceProgram Execution ManagementData Analysis and Trend IdentificationStrong Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Program DevelopmentAdvertisingSales Content CreationInternal CommunicationsData SynthesisBudget Management

Soft Skills

Highly OrganizedAttention to DetailStrategic ThinkingTactical Execution

Certifications & Qualifications

University Degree

Industry Keywords

Wealth ManagementComplianceRisk ManagementPartnership Coordination

About the role

Key responsibilities & impact

Independently implements and manages a broader set of defined market programs/initiatives
Leverages a strong comprehension of marketing strategies
Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution
Develops and executes complex marketing programs/initiatives and activities that may include advertising, sales content and internal communications
Proactively collects and synthesizes data in order to identify trends
Readily identifies the strategic and tactical implications
Ensures all operating activities are delivered within the established budget framework
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners
Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives

Requirements

What you’ll need

3+ years of direct Marketing experience
Prior experience with Wealth Management
Highly organized, with strong attention to detail and the ability to manage multiple workstreams simultaneously
A strong writer who can confidently develop and refine marketing and product collateral
Comfortable being hands‑on and working through details, while also thinking strategically about the bigger picture
Someone who can move easily between tactical execution and strategic planning as priorities shift
University / college degree or equivalent experience

Benefits

Comp & perks

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service