Consumer Marketing Strategy Lead, Health

CVS Health

Consumer Marketing Strategy Lead overseeing marketing strategy for Health100. Focused on consumer engagement and go-to-market execution, ensuring measurable outcomes and cross-functional collaboration.

Posted 7/13/2026full-timeWellesley • Louisiana, Massachusetts, Mississippi, North Carolina, Pennsylvania • 🇺🇸 United StatesSenior💰 $67,900 - $199,144 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading consumer marketing strategies and execution, with a strong focus on consumer acquisition, engagement, and lifecycle marketing. Proficient in developing compelling messaging and content while leveraging data-driven insights to optimize performance and drive measurable business impact.

Highest-signal resume keywords

Consumer Marketing StrategyLifecycle Marketing ProgramsKPI Definition and MeasurementCross-Functional CollaborationAnalytical Mindset

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Consumer AcquisitionEngagement StrategyCampaign Planning and ExecutionPerformance TrackingData Analysis

Soft Skills

Organizational SkillsCommunication SkillsStakeholder ManagementExecutive StorytellingInfluence Skills

Tools & Technologies

Email MarketingPush NotificationsIn-App Messaging

Industry Keywords

Go-To-Market StrategyConsumer TouchpointsOmnichannel ExperiencesMarketing Effectiveness

About the role

Key responsibilities & impact

Lead consumer marketing strategy and execution
Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints
Drive consumer acquisition and engagement initiatives
Lead planning and execution of campaigns that drive awareness, onboarding, and sustained engagement across paid, owned, and earned channels, with clear performance goals
Define and scale lifecycle and engagement strategy
Own the development and optimization of lifecycle marketing programs, including onboarding, activation, engagement, and re-engagement across owned channels (email, push, in-app)
Develop consumer-facing messaging, content, and strategic materials
Translate Health100 capabilities into clear, compelling, and consistent messaging and content across consumer experiences and executive-level materials
Lead launches and consumer readiness
Ensure consumer-facing marketing launches are strategically planned and operationally coordinated, with aligned messaging, content, and timing across teams
Own performance tracking and optimization
Define KPIs and measurement frameworks, track performance, and leverage insights to inform decisions and continuously improve outcomes
Incorporate user and performance insights
Leverage consumer feedback, competitive insights, and performance data to identify opportunities and refine marketing strategy

Requirements

What you’ll need

5+ years of experience in Marketing, Product Marketing, or growth roles
5+ years proven ability to own and drive marketing strategy with measurable business impact
5+ years’ experience leading consumer acquisition, engagement, or lifecycle marketing programs across digital products, platforms, or omnichannel experiences
4+ years translating complex capabilities into clear, simple, and compelling consumer messaging and content
3+ years displaying a strong analytical mindset, with experience defining KPIs and leveraging data to improve marketing effectiveness and outcomes
3+ years demonstrating strong organizational and cross-functional collaboration skills with the ability to manage multiple workstreams and operate independently in a fast-moving matrixed environment
3+ years demonstrating exceptional communication, executive storytelling, stakeholder management, and influence skills
Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years of experience) required

Benefits

Comp & perks

medical, dental, and vision coverage
paid time off
retirement savings options
wellness programs
comprehensive benefits package