Senior Manager, Solution Marketing – Orthopedics, Ambulatory Surgery Centers, Women’s Health

athenahealth

Senior Solution Marketing Manager at athenahealth shaping go-to-market strategy and enabling sales for Orthopedics, ASC, and Women’s Health markets.

Posted 7/22/2026full-timeRemote • North Carolina • 🇺🇸 United StatesSenior💰 $95,000 - $161,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in shaping go-to-market strategies and developing specialty-specific messaging for Orthopedics, ASC, and Women’s Health markets. Proven ability to influence stakeholders and enhance sales effectiveness through strategic insights and enablement assets.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentHealthcare Technology ExperienceSales Enablement Content CreationStrategic ThinkingCross-Functional Alignment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Solution MarketingProduct MarketingGrowth MarketingSegment MarketingMarket PositioningSales EffectivenessMarket Insights AnalysisCommercial OutcomesNarrative DevelopmentProject Management

Soft Skills

Exceptional Communication SkillsInfluencing Senior LeadersStorytellingPresentation DevelopmentPrioritization Skills

Tools & Technologies

SaaSHealthcare IT

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA Preferred

Industry Keywords

OrthopedicsASCWomen’s HealthAmbulatory CarePhysician Practice OperationsB2B Markets

About the role

Key responsibilities & impact

Play a leading role in shaping and influencing the GTM strategy for Orthopedics, ASC, and Women’s Health markets, including audience segmentation, prioritization, and value proposition development
Partner with Segment Marketing to translate audience insights and market opportunities into effective messaging and execution plans
Identify growth opportunities, market gaps, and performance challenges, and recommend strategic actions that improve specialty market performance in partnership with Segment Marketing and commercial teams
Develop and maintain specialty-specific positioning, messaging, and narrative frameworks for Orthopedics, ASC, and Women’s Health audiences
Ensure consistency of messaging across campaigns, sales materials, and customer-facing content, and executive communications
Equip Sales and Customer Success teams with specialty-specific messaging, insights, and tools to improve sales effectiveness and win rates
Create high-impact enablement assets including pitch decks, battlecards, talk tracks, objection handling guidance, and customer proof points
Deliver actionable market and competitive insights that inform messaging, positioning, sales execution, content development, and strategic decision-making

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
8+ years of experience in solution marketing, product marketing, growth marketing, segment marketing, go-to-market strategy, or related commercial roles
Healthcare technology, healthcare services, SaaS, or healthcare IT experience required
Experience supporting specialty healthcare markets, ambulatory care, physician practice operations, or complex B2B markets preferred
Demonstrated experience shaping go-to-market strategies, developing market-facing narratives and sales enablement content that drive commercial outcomes
Strong strategic thinking with the ability to translate market insights into actionable GTM plans
Proven ability to influence senior leaders and drive cross-functional alignment across highly matrixed organizations
Exceptional communication skills, including executive-level messaging, storytelling, and presentation development
Experience enabling sales teams and improving commercial effectiveness
Strong project management and prioritization skills

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Employee assistance programs
Tuition assistance
Commuter support
Collaborative workspaces