B2B Partner Marketing Strategy Lead – Health

CVS Health

B2B Partner Marketing Strategy Lead leading partner marketing strategy for Health100. Driving coordinated marketing efforts that support lead generation and pipeline growth by collaborating with Sales teams.

Posted 7/13/2026full-timeWellesley • Louisiana, Massachusetts, Mississippi, North Carolina, Pennsylvania • 🇺🇸 United StatesSenior💰 $67,900 - $199,144 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B and partner marketing strategy, with a strong focus on demand generation, sales enablement, and cross-functional collaboration. Proven ability to develop strategic messaging and materials that align with commercial priorities and drive measurable outcomes.

Highest-signal resume keywords

B2B MarketingPartner-Facing Messaging DevelopmentDemand GenerationSales Enablement StrategyAnalytical and Strategic Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationSales Enablement Materials DevelopmentCampaign Planning and ExecutionKPI Definition and Measurement FrameworksValue Proposition Development

Soft Skills

Strong OrganizationCommunicationStorytellingStakeholder Management

Industry Keywords

B2B Marketing StrategyPartner MarketingPipeline GrowthCross-Functional CollaborationCommercial Insights

About the role

Key responsibilities & impact

Lead partner and B2B marketing strategy and execution
Own development and execution of partner-focused go-to-market strategies across key audiences, ensuring alignment with commercial priorities
Drive demand generation and pipeline growth
Lead planning and execution of campaigns that drive awareness, lead generation, and pipeline development in partnership with Sales and Commercial teams
Own sales enablement strategy and infrastructure
Develop and evolve the Health100 sales enablement ecosystem, ensuring materials are strategic, consistent, and aligned to partner needs
Develop partner-focused messaging and materials
Define clear, differentiated value propositions and create supporting materials (decks, sell sheets, FAQs, case studies) tailored to each audience
Lead launches and commercial readiness
Ensure partner-facing launches are well-coordinated, with aligned messaging, materials, and timelines across teams
Incorporate commercial insights to strengthen strategy
Systematically gather and apply feedback from Sales and partner interactions to refine messaging and improve effectiveness
Own measurement and performance tracking
Define KPIs and measurement frameworks to quantify marketing’s impact on pipeline, partner engagement, and commercial outcomes

Requirements

What you’ll need

5+ years of experience in B2B, partner, or product marketing
5+ years of experience developing partner-facing messaging, launches and sales enablement materials
4+ years proven ability to drive demand generation and support pipeline growth
4+ years of experience working cross-functionally with Sales and Product teams
3+ years displaying strong analytical and strategic thinking skills
3+ years demonstrating the ability to operate effectively in a highly matrixed organization
3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills

Benefits

Comp & perks

medical, dental, and vision coverage
paid time off
retirement savings options
wellness programs
other resources, based on eligibility