Marketing Manager

NOLS

Marketing Manager developing and executing integrated marketing strategies for student enrollment. Collaborating with teams to connect prospective students with transformational wilderness education experiences.

Posted 7/24/2026full-timeRemote • Alaska, Arizona, California, Colorado, Connecticut, Idaho, Maine, Minnesota, Montana, New Mexico, New York, North Carolina, Oregon, Pennsylvania, Utah, Washington, Wyoming • 🇺🇸 United StatesMid-LevelSenior💰 $52,000 - $56,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing integrated marketing campaigns, utilizing marketing analytics tools like Google Analytics to derive actionable insights, and collaborating effectively with internal and external stakeholders to enhance campaign performance and customer acquisition.

Highest-signal resume keywords

Integrated Marketing Campaign ManagementGoogle AnalyticsData Analysis and Insights TranslationProject ManagementStrong Written Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing AnalyticsCampaign Performance MonitoringWebsite Content ManagementMarket ResearchConversion Rate Optimization

Soft Skills

CollaborationRelationship BuildingOrganizational SkillsStorytellingAdaptability

Tools & Technologies

Looker StudioReporting ToolsEmail Marketing PlatformsSocial Media Management Tools

Industry Keywords

Marketing KPIsCustomer AcquisitionBrand Voice AlignmentEnrollment GoalsCross-Functional Collaboration

About the role

Key responsibilities & impact

Own the relationship with the external advertising agency
Monitor campaign performance using Google Analytics, Looker Studio and other reporting tools
Analyze website traffic, conversion performance, and marketing KPIs to generate actionable insights alongside the agency
Develop regular performance reports and recommend optimizations based on data
Plan, execute, and optimize integrated marketing campaigns that support enrollment goals across multiple product lines
Manage campaign timelines, budgets, deliverables, and reporting
Partner with internal stakeholders to align marketing efforts with organizational priorities
Identify opportunities to improve campaign performance and customer acquisition
Support development of compelling marketing content across email, web, blog, social media, and paid campaigns
Ensure messaging is aligned with the NOLS brand voice and strategic objectives
Collaborate with internal subject matter experts to bring authentic stories to life
Manage website content updates and collaborate on improvements to user experience and conversion performance
Ensure website content remains accurate, current, and optimized for prospective students
Conduct market and competitive research to identify trends, audience needs, and enrollment opportunities
Translate customer insights into marketing recommendations and campaign improvements
Partner with Expeditions, Custom Education, Wilderness Medicine, Alumni Trips and Advancement to support organizational initiatives
Coordinate marketing support for events, launches, and organizational priorities
Represent the marketing team in cross-functional planning and project discussions

Requirements

What you’ll need

Experience managing integrated marketing campaigns across multiple channels
Experience using marketing analytics platforms such as Google Analytics or similar tools
Strong written communication and storytelling skills
Ability to analyze data and translate insights into actionable recommendations
Excellent organizational and project management skills
Ability to manage multiple priorities in a fast-paced environment
Strong collaboration and relationship-building skills
Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience

Benefits

Comp & perks

fantastic employee discounts on top outdoor gear brands
discounts on NOLS Courses for you and your family
free outdoor equipment rental at our various locations
Medical, dental, and vision benefits are available at a special NOLS rate to seasonal employees
Full-time employees are eligible for benefits package
Accrued leave that may be used for many HR-approved reasons throughout the season
Access to counselors that are available 24/7 to assist employees with work-life balance concerns