NOLS

Marketing

• Own the relationship with the external advertising agency
• Monitor campaign performance using Google Analytics, Looker Studio and other reporting tools
• Analyze website traffic, conversion performance, and marketing KPIs to generate actionable insights alongside the agency
• Develop regular performance reports and recommend optimizations based on data
• Plan, execute, and optimize integrated marketing campaigns that support enrollment goals across multiple product lines
• Manage campaign timelines, budgets, deliverables, and reporting
• Partner with internal stakeholders to align marketing efforts with organizational priorities
• Identify opportunities to improve campaign performance and customer acquisition
• Support development of compelling marketing content across email, web, blog, social media, and paid campaigns
• Ensure messaging is aligned with the NOLS brand voice and strategic objectives
• Collaborate with internal subject matter experts to bring authentic stories to life
• Manage website content updates and collaborate on improvements to user experience and conversion performance
• Ensure website content remains accurate, current, and optimized for prospective students
• Conduct market and competitive research to identify trends, audience needs, and enrollment opportunities
• Translate customer insights into marketing recommendations and campaign improvements
• Partner with Expeditions, Custom Education, Wilderness Medicine, Alumni Trips and Advancement to support organizational initiatives
• Coordinate marketing support for events, launches, and organizational priorities
• Represent the marketing team in cross-functional planning and project discussions

Marketing Manager

Director

• Lead day to day operations at the campus, creating an inclusive, welcoming and empowering environment for instructors, staff and students.
• Plan annual and long-term operational needs including budget preparation, staffing needs, program scheduling, and asset requests.
• Hire, train, supervise, develop, and evaluate a team of 8-10 in town staff members, depending on the time of year.
• Indirectly supervise the acquisition, maintenance, and safety of the campus facilities, vehicle fleet, equipment, and supplies.
• End-to-end support of expedition students in the field each year, structuring operations in order to foster a transformational experience for all at the campus.
• Actualize the opportunity for a rewarding experience for students by providing accurate pre-course information, outstanding student service, a welcoming atmosphere, quality program, and incorporation of student feedback.
• Support student discipline and separations including intervention and family contact.
• Assure high-quality supervision for field faculty through effective training, accurate briefings and debriefings, honest growth-oriented evaluations and responsiveness to feedback.
• Liaise with government land agencies and maintain strong relationships with land managers to ensure operational compliance, including acquisition of permits to align with our course mix offerings.
• Stay up-to-date on public policy and current challenges that could impact River Base operating areas.
• Responsible for all on-site risk management oversight, including field safety reports and evacuation supervision.
• Assure compliance with Utah laws and business procedures.
• Oversee over $500,000 in expenses per year.
• Lead wilderness expeditions and fill field staffing gaps as a qualified NOLS instructor.
• Familiarize yourself with all aspects of operating the NOLS River Base campus
• Engage in programmatic review and adjustments as necessary.

Campus Director

Financial Planning and Analysis

• The Purchasing Coordinator aids the Purchasing Manager with the day-to-day operation of the purchasing department.
• Manage store inventory levels by placing orders, expediting existing orders, receiving orders, and tracking and reporting internal transfers and sales of products.
• Provide customer service via email or by phone to external customers and internal departments including special orders, returns, and other inquiries.
• Research new products and suppliers and make recommendations to the purchasing team, NOLS locations and other internal departments based on quality, price, and availability.
• Support NOLS’ retail expansion by identifying opportunities to broaden and refresh product offerings in response to customer insights, campus needs, and evolving market trends.
• Contribute to the full lifecycle of product creation and sale—from concept and photography to Shopify publication.
• Support visual merchandising, signage, and digital updates for both the physical and online stores.
• Work with the finance department on accounting and monthly reporting.
• Maintain and organize physical and digital records.
• Contribute to ongoing system improvements that align with NOLS’ procurement standards.
• Serve as secondary support to the Purchasing Manager for institutional orders and vendor coordination.
• Collaborate with the other departments on special projects and general marketing initiatives and to maintain consistency between store messaging and NOLS brand identity.
• Provide operational support for major events.
• Support giveaway programs and retail promotions.
• Collaborate with the marketing team on campaign development, storytelling, and photo/content sourcing.
• Assist in overseeing and provide backup support for the fulfillment functions (mailroom and online store).

Purchasing Coordinator

General

• Ensure the agile, organized, and friendly functioning of NOLS Patagonia's administrative operations.
• Integrate accounting-financial support with admissions management and student and instructor services.
• Guarantee clear processes, reliable information, and a positive experience for those who interact with NOLS.
• Coordinate essential processes, such as the issuance and control of accounting documents, payment tracking, student guidance, and course logistics.
• Act as a point of connection between teams, supporting internal efficiency and strengthening the experience of students, instructors, and collaborators.

Marketing Manager

Campus Director

Purchasing Coordinator

Office Assistant