Strategic Marketing Manager – OEM

Rockwell Automation

OEM Strategic Marketing Manager shaping and implementing marketing strategies for the OEM segment at Rockwell Automation. Driving growth, strengthening partnerships, and expanding market presence while collaborating globally.

Posted 7/8/2026full-timeRemote • North Carolina, Ohio, Wisconsin • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Define and support OEM segment marketing strategies based on machine builder requirements, technology trends, and application needs.
Analyze applications, use cases, machine and equipment trends, and industry developments to identify gaps, uncover opportunities, and define competitive positioning that strengthens marketing campaigns.
Use relationships with key OEMs to understand their challenges, machine design requirements, and standardization needs, and develop targeted co-marketing strategies.
Partner with portfolio marketing teams to position offerings for OEMs by communicating their technical and lifetime value in alignment with desired outcomes.
Contribute to use-case definition, creation of case studies and solution frameworks for key OEM segments.
Collaborate with marketing teams on trade shows, technical content, and customer-facing materials, ensuring engineering relevance and accuracy.
Help evaluate strategic marketing initiatives and investments by assessing OEM adoption, technical fit, and market impact.
Contribute to planning and prioritization of OEM-focused marketing initiatives and resource allocation.
Work cross‑functionally with Sales, Engineering, and Business Units to align on OEM priorities and support marketing campaign execution.
Gather direct and indirect feedback from OEMs and machine builders, translating it into actionable insights for marketing activities development in the campaign.
Support development of the Rockwell Automation Industry Strategic Plan (BSR).

Requirements

What you’ll need

Bachelor's degree in relevant field
Legal authorization to work in the US is required
Bachelor's degree preferably in engineering, MBA preferred
Typically requires 5+ years of marketing experience in OEM marketing or product marketing
Substantial experience in the OEM space for the automation market, including selling to OEMs.
Experience developing and executing successful marketing strategies in the OEM segment.
5+ years of experience with the OEM industry, including key players and market trends.
In-depth knowledge of the Discrete, Hybrid, and Process sectors.

Benefits

Comp & perks

Health Insurance including Medical, Dental and Vision
401k
Paid Time off
Parental and Caregiver Leave
Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing StrategyMarket AnalysisUse-Case DevelopmentCase Study CreationCampaign ExecutionResource AllocationCompetitive PositioningCustomer Insights TranslationOEM Segment KnowledgeAutomation Market Expertise

Soft Skills

Relationship ManagementCollaborationCommunicationProblem-SolvingFeedback Gathering

Certifications

Bachelor's DegreeMBA Preferred