Marketing

• Develop and lead the execution of Brand email strategy
• Partner with the broader Growth Marketing team
• Own the strategy and governance of our owned digital video inventory
• Partner with Analytics, Product, and Digital teams
• Brief in creative partners
• Establish clear success metrics and measurement frameworks
• Lead a test-and-learn agenda

Manager, Lifecycle Marketing

• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
• Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
• Validate timelines, dependencies, and readiness across all contributing functions
• Serve as the primary liaison between campaign owners and Marketing Performance functions
• Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
• Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
• Ensure all components required for campaign execution are aligned
• Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
• Identify risks, gaps, or misalignment early and coordinate resolution across teams
• Oversee campaign activation progress across teams
• Provide visibility into campaign status, risks, and key milestones to stakeholders
• Support issue resolution and escalation management for campaign-related challenges
• Develop and maintain standardized campaign activation processes, frameworks, and playbooks
• Drive consistency in campaign intake, planning, and execution across regions and teams
• Enable scalable execution through reusable templates, workflows, and best practices
• Coordinate with Insights & Reporting teams to monitor campaign performance
• Ensure campaign performance data is captured accurately and aligned to measurement frameworks
• Support optimization efforts by aligning stakeholders on performance insights and recommended actions

Marketing Activation Manager

• Own the full B2B marketing function: brand, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing.
• Lead product marketing as a core competency: market intelligence, client engagement and advocacy, competitive positioning, go-to-market launches, pricing and packaging strategy, and sales enablement that actually changes how a sales team sells. We use the Challenger methodology, and need someone familiar with how to sell, market, engage and communicate within that framework.
• Build and execute a revenue marketing strategy where every investment connects to pipeline, revenue, and retention outcomes, not traffic, impressions, or MQL volume.
• Drive the RFP function in partnership with Sales. This is a meaningful part of how we win new business in the public sector, and it needs to be treated as a strategic capability, not a reactive one.
• Own the entire demand gen engine, which is not only our digital channels but also includes events as one of our most important marketing channels.
• Oversee brand strategy and compliance across all external touchpoints, including earned media, events, digital, and content; serve as the steward of HopSkipDrive's voice and positioning.
• Partner tightly with Sales and Customer Success on ICP, pipeline targets, lead quality standards, and expansion signals; hold Marketing accountable to the same revenue goals Sales is held to.
• Build a lifecycle and growth marketing engine that reduces churn, drives expansion, and improves net revenue retention.
• Oversee the marketing tech stack, attribution, lead scoring, and the data infrastructure that makes revenue marketing possible.
• Drive the AI transformation of the marketing team’s capabilities, incorporating AI into every facet of the operating model. The expectation isn't that we grow our way to output; it's that we build AI into how the team works so we can scale impact without scaling headcount proportionally.
• Own the marketing budget and be rigorous about ROI, CAC, ROAS, and marketing-sourced revenue as the metrics that matter.

Vice President, Marketing

• Own day-to-day management of assigned sponsorships
• Maintain working-level relationships with properties and partners
• Serve as the cross-functional project management lead
• Build and maintain workbacks, trackers, activation plans
• Support measurement and reporting by coordinating recap inputs
• Assist with budget management through invoice processing

Supervisor, Sports Marketing

• Oversee the Strategic Marketing Associate, leading the onboarding, training, management and development of the team member.
• Lead the robust strategic marketing planning process for each Erickson community/interest assigned
• Develop relationships with the key constituents, both inside and outside of the department
• Gather input in order to create the strategic marketing plan from all of the relevant stakeholders, including research, analytics, community operations, Sales and Marketing
• Develop and refine strategic plans to achieve goals and objectives on an annual basis, with frequent reviews and re-forecasts as needed
• Create tools to manage the implementation of the strategic marketing plan, including specific tactics, calendar, and budget
• Write cohesive and comprehensive creative briefs for all Marketing tactics
• Manage the development and implementation of the media program, and work with media buyers to build media programs
• Manage the tactical budget elements for each campus / interest
• Create project requests and manage projects to completion, partnering with Marketing Operations to ensure proper workflow and adherence to timelines

Manager, Strategic Marketing

• Help design, execute, and optimize Cloudforce’s customer marketing motion across the full post-sale journey.
• Create lifecycle communications that support customers from onboarding through renewal.
• Build email programs, content, and customer touchpoints in HubSpot.
• Partner with Customer Success to ensure customer communications are timely, useful, and aligned with the CS motion.
• Help customers understand how to get more value from nebulaONE® over time.
• Develop a repeatable approach to customer engagement, adoption, advocacy, and expansion.
• Create marketing programs that help new customers become confident, engaged users of nebulaONE®.
• Create customer-facing content that supports renewal conversations, such as usage summaries, outcome stories, impact snapshots, executive-facing proof points, and peer examples.

Customer Lifecycle Marketing Manager

• Distribute flyers door-to-door at MDU properties to market Verizon promotions.
• Promote events and help drive sales of products and services.
• Call potential customers to create sales leads.
• Assist Sales Specialists at property to engage consumers.
• Flexibility to work evenings and weekends.

Field Marketing Associate

• Leading Marketing Strategy: Developing and refining the overall marketing strategy, aligning it with PDQ's goals and vision, and overseeing its successful implementation across various marketing channels.
• Analyzing Data, Metrics, & Opportunities: Accountable for tracking and optimizing core SaaS metrics like CAC payback, conversion rates, and marketing-driven ARR.
• Collaborating with Cross-functional Teams: Working closely with product management, sales, and other departments to ensure seamless alignment of marketing efforts with product launches, sales strategies, and company-wide initiatives.
• Managing Marketing Teams: Providing mentorship, guidance, and support to marketing teams, fostering a collaborative, engaging, and inclusive environment.
• Nurturing Product-Led Growth (PLG): Continuous ownership of our self-serve engine—leveraging PLG methodologies to maximize user acquisition, activation, and retention, while keeping customer acquisition cost (CAC) highly efficient.
• Driving Mid-Market Expansion & AI Storytelling: Crafting and executing the marketing strategy to accelerate PDQ into the mid-market space. You will define the positioning, messaging, and funnel mechanics required to attract larger organizations, while compellingly articulating the value of PDQ's evolving product story, specifically our integration of advanced AI capabilities.

• Lead membership and education campaigns, manages digital channels, supports webinars and training logistics, and delivers performance reporting
• Support campaigns that attract new members and retain existing ones, audience targeting and follow-up.
• Develop and execute lapsed member marketing campaigns.
• Build and maintain audience segments for membership campaigns using HL7’s CRM and email marketing platforms.
• Support marketing campaigns that drive registrations for education offerings, certifications, and corporate training.
• Conduct market and audience research to inform education campaign positioning.
• Manage project timelines for courses and education events.
• Prepare post-program reports summarizing participation and follow-up actions.
• Manage the day-to-day social media calendar and maintain HL7 website content.
• Deliver regular performance reports with recommendations for improvement.

Marketing Specialist, Education

• Develop and execute strategic marketing plans to drive growth in the public sector
• Identify and capitalize on trends and opportunities within the public sector
• Lead cross-functional teams and third-party agencies to create targeted messaging and positioning
• Build and nurture relationships with key internal stakeholders and external partners
• Design and execute partner marketing programs
• Analyze campaign performance across direct and channel-sourced pipeline
• Develop and manage budgets for marketing campaigns
• Represent NinjaOne at industry events and conferences
• Collaborate with extended marketing and channel teams to leverage best practices
• Provide regular updates and reports to senior management
• Uphold brand consistency by adhering to company branding and messaging guidelines

Public Sector Marketing Manager

• Develop and execute branch focused marketing strategies that drive account growth, product adoption, and in branch engagement.
• Partner with Branch and Business Development teams to identify local market opportunities, member needs, and growth priorities.
• Support branch specific initiatives such as product promotions, community events, grand openings, and in-branch campaigns.
• Ensure branches are equipped with timely, on brand marketing materials that support sales conversations and member education.
• Champion best practices that enhance the member experience within branch environments.
• Plan, manage, and execute integrated marketing campaigns that support branch goals across digital, print, OOH, and in branch channels.
• Customize enterprise campaigns for local branch execution, ensuring relevance by market and audience.
• Maintain a branch marketing calendar to coordinate promotions, events, and communication across locations .
• Oversee production and deployment of branch marketing materials, including signage, collateral, digital displays, and event materials.
• Use branch level performance data, member insights, and local market trends to inform campaign strategy and optimization.
• Measure the effectiveness of branch campaigns using KPIs such as foot traffic, appointment volume, product adoption, and campaign response.
• Partner with analytics and marketing leadership to evaluate ROI and recommend improvements for future branch initiatives.
• Share insights and performance summaries with branch leadership and marketing stakeholders.
• Serve as a key marketing partner to Branch Managers, Retail leadership, and Business Development teams.
• Participate in branch and cross departmental meetings to understand priorities and align marketing efforts accordingly.
• Develop and maintain branch marketing guides, toolkits, and FAQs to support frontline teams.
• Assist the PVP, Marketing in preparing branch performance updates, leadership presentations, and executive communications.
• Act as a central point of contact for branch related marketing requests and initiatives.
• Manage relationships with vendors and agencies supporting branch marketing initiatives, ensuring high quality execution and on time delivery.
• Ensure vendor deliverables align with brand standards, compliance requirements, and branch needs.

Senior Marketing Lead, B2B

• Defines, evolves, and communicates the global marketing strategy for Enteric and HAI, informed by market trends, customer needs, competitive dynamics, and portfolio priorities.
• Owns portfolio planning and execution for Enteric and HAI, including strategic priorities, annual marketing plans, launch readiness, and downstream commercialization support.
• Partners closely with regional marketing and commercial teams to align global strategy with local market needs, enabling strong execution and adoption across priority geographies.
• Develops differentiated value propositions, messaging, and content that clearly articulate the clinical, operational, and economic value of the Enteric and HAI portfolio.
• Supports global campaigns, market development initiatives, and customer engagement programs to build awareness and accelerate growth in Enteric and HAI testing markets.
• Collaborates across Medical Affairs, Market Access, Public Health, Product Management, R&D, and Commercial teams to ensure aligned execution and strong cross-functional partnership.
• Leads development of marketing tools and programs such as campaign assets, sales enablement materials, customer-facing content, webinars, and portfolio playbooks.
• Provides strategic input into portfolio strategy, business cases, and annual strategic reviews, using market data and customer insights to identify growth opportunities and priorities.
• Monitors market trends, competitive activity, and customer needs across Enteric and HAI to inform strategy, positioning, and execution decisions.
• Measures and reports on business and marketing performance, including campaign impact, portfolio growth, and key performance indicators, and recommends actions to improve results.
• Builds strong collaborative relationships across functions and regions, acting as a trusted marketing partner to help drive focus, alignment, and execution.

Senior Global Marketing Manager – Enteric, HAI

• Support development of market-level activation plans grounded in business opportunity, audience insights, local culture, and key moments
• Identify opportunities to extend national campaigns into tangible, in-market experiences that drive engagement and memorability
• Develop scalable experiential concepts that can flex across markets
• Lead the end-to-end execution of experiential activations including events, pop-ups, mobile tours, and community-based programs
• Build and manage comprehensive activation plans inclusive of timelines, run of show playbooks, staffing plans, asset development, fabrication, logistics, and on-site execution
• Oversee on-site execution readiness, including final production checks, staffing alignment, inventory management, and team coordination
• Manage on-site delivery, troubleshooting issues in real-time and maintaining brand standards
• Serve as the project manager across experiential programs, including development of cross functional workback schedules, milestone tracking, budgets and dependency mapping across functions (creative, production, influencers, site operations)
• Lead cross-functional alignment across internal teams and agency partners to ensure all deliverables are scoped, approved, and delivered on time
• Proactively identify risks, gaps, and operational challenges; implement mitigation plans to ensure seamless execution
• Manage day-to-day program communications, including stakeholder updates, status reports, and escalation of key issues when needed
• Ensure consistency and quality across activations by building and applying standardized tools, templates, and workflows
• Manage experiential agencies, production partners, and vendors responsible for fabrication, logistics, and staffing
• Oversee vendor timelines, deliverables, and on-site execution quality
• Ensure all elements are delivered on time, on budget, and to spec
• Manage activation budgets at the program and market level, including tracking costs across production, staffing, travel, fabrication, and vendor costs
• Partner with internal stakeholders to ensure budget alignment with approved investment levels and business priorities
• Build and maintain budget trackers, reconcile estimates vs. actuals, and ensure accurate forecasting across activation workstreams
• Work with agencies and vendors to scope projects appropriately, review estimates, and identify opportunities for cost efficiencies without compromising experience quality
• Ensure all activations are delivered on budget, with clear visibility into cost drivers and trade-offs
• Track performance of activations including engagement, leads captured, and experience quality
• Deliver post-event recaps with key learnings and recommendations
• Clear, actionable post-event insights that improve future execution
• Partner with analytics to evolve measurement of experiential effectiveness

Marketing Lead – Local Market Activation

• Engage customers to take the next best action towards critical publishing milestones.
• Pitch your ideas and bring them to life – you’re a key contributor to our lifecycle strategy.
• Maintain key journey maps to inform loyalty and retention strategy, and optimize programs driving various engagement KPIs.
• Maintain lifecycle marketing program alignment to roadmap and business objectives.
• Identify and define customer segments and journeys to foster a personalized experience that maximizes engagement.
• Develop, execute, and refine multi-channel retention marketing campaigns across company-wide touchpoints.
• Develop reporting dashboards and track KPIs to measure effectiveness of lifecycle initiatives and communicate a go-forward recommendation.
• Stay current with industry trends, competitor intelligence, marketing best practices, and emerging technologies.

Lifecycle Marketing Manager

• Staffing & Recruiting: Source, screen, and recruit Brand Ambassadors across markets, help coordinate interviews
• Schedule and staff every weekend in Raleigh, Charlotte, and DMV
• Build and maintain a healthy, ready-to-go BA pipeline
• Retail Programs: Keep our Costco and Sam's Club programs moving — admin, deadlines, and staffing
• Verify on-brand booth execution through BA check-in photos and in-person store checks
• Keep ops clean — all BA invoices submitted on time
• Brand Activations: Support upcoming brand activations — track timelines and keep deliverables moving so nothing slips through the cracks
• Step in to cover a booth or run a store check in person when needed

Field Marketing Coordinator – East Region

• Develop, manage, and execute cohesive multi-channel marketing strategies across 3–4 divisions
• Serve as the strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions and local division field teams
• Support the Integrated Marketing Manager to ensure alignment across teams and timely execution
• Lead the development of strategic creative briefs for key initiatives
• Oversee the execution and management of the integrated marketing calendar across all channels
• Oversee and guide the development and localization of marketing assets
• Lead and partner with National strategy teams to interpret campaign performance and regional market insights
• Monitor and enhance cross-functional collaboration between Marketing Field Coordinators and Regional Integrated Marketing Specialists

Regional Senior Integrated Marketing Specialist

• Act as a primary liaison between marketing and field teams to identify opportunities, align priorities, and support business goals
• Develop and execute integrated marketing campaigns across email, digital, direct mail, etc.
• Manage and optimize email marketing efforts, including segmentation, automation, and performance tracking
• Oversee all brand touchpoints to ensure consistency across digital, print, and infield experiences
• Lead the planning, execution, and evaluation of partnerships and sponsorships to drive brand awareness and community engagement
• Plan, coordinate, and execute events, including trade shows, community events, and sponsorship activations
• Attend events outside of standard business hours as needed to support marketing initiatives and brand presence
• Collaborate with external agencies to execute campaigns, manage deliverables, and ensure alignment with brand standards and objectives
• Support and manage aspects of the company’s CRM and marketing automation system, including Service Titan Marketing Pro and Netic
• Coordinate the creation, production, and distribution of print materials and promotional items
• Analyze campaign performance and provide actionable insights to improve effectiveness and ROI
• Identify and proactively address marketing needs across business units in a constantly evolving environment

Marketing Specialist

• Lead global TB portfolio marketing launches, including new product introductions and enhancement announcements
• Develop and execute launch plans/packages, ensuring alignment with regional teams and commercial and product strategy
• Drive creation of high-impact PR strategies, sales enablement materials, and training programs in partnership with Commercial Operations, Marketing Communications, and Local Marketing
• Own the development of integrated global campaigns for TB and infectious diseases in partnership with the Molecular diagnostics organization to ensure a company-wide offering
• Create compelling messaging frameworks tailored to key customer segments and regional needs
• Deliver end-to-end campaign assets including support materials, digital content, and lead generation programs
• Oversee content strategy and execution across key digital channels: Website and landing pages, Social media platforms, Digital advertising, Email marketing campaigns
• Develop engaging content to support thought leadership, demand generation, and customer education
• Coordinate global clinical content strategy in collaboration with medical and R&D teams
• Establish KPIs and metrics to track campaign performance and marketing effectiveness

Senior Manager, Global Marketing – Tuberculosis & Infectious Disease

• Develop new and innovative ways to achieve marketing objectives through data analysis
• Analyze marketing performance and find opportunities for improvement
• Resolve complex operational and marketing challenges through creative solutions
• Collaborate with analytics, product, technology, legal, agency, and Club partners

Marketing jobs in Maryland

See all jobs on JobTailor

Manager, Lifecycle Marketing

Marketing Activation Manager

Vice President, Marketing

Supervisor, Sports Marketing

Manager, Strategic Marketing

Customer Lifecycle Marketing Manager

Field Marketing Associate

Vice President, Marketing

Marketing Specialist, Education

Public Sector Marketing Manager

Marketing Manager – Branch Network

Senior Marketing Lead, B2B

Senior Global Marketing Manager – Enteric, HAI

Marketing Lead – Local Market Activation

Lifecycle Marketing Manager

Field Marketing Coordinator – East Region

Regional Senior Integrated Marketing Specialist

Marketing Specialist

Senior Manager, Global Marketing – Tuberculosis & Infectious Disease

Marketing Engagement Partner