Marketing

• Oversees strategy, training and execution for Bloomsbury’s global conference program across Academic & Professional (A&P)
• Manages all aspects of Bloomsbury’s conference presence for A&P marketing and editorial teams in the US and UK
• Ensures the smooth running of conferences globally, and to budget
• Supports A&P’s strategic objectives, including commissioning goals, branding and sustainability
• Oversees a small team supporting up to 200 conferences a year globally.
• Allocates and delegates work as appropriate across the team
• Communicates strategy and schedule to all A&P
• Manages the annual global conferences budget, ensuring a smooth budgeting process
• Negotiates with conference organizers to reserve exhibit space
• Maintains contracts for 3rd party exhibitors
• Manages program advertising and liaises with subject marketers
• Maximizes prominence of Bloomsbury brands and ensures consistent branding across all conferences
• Oversees booking of relevant furniture, AV/tech equipment as required
• Provides support on marketing activities such as receptions, sponsorships and book signings as agreed with internal stakeholders
• Coordinates the ordering, delivery and return shipment of equipment and products

Senior Global Marketing Manager

• Identify, develop, and implement an impactful engagement strategy with disease-state Key Thought Leaders (KTLs) in their assigned region that drives appropriate advocacy for OGSIVEO and future sarcoma brands; generate insights that inform brand strategy and positioning.
• Represent SpringWorks and the brand as the critical point of contact with KTLs and Medical Experts.
• Create and maintain accurate and detailed KTL and key stakeholder lists, engagement strategy and action plans to contribute to brand lifecycle management.
• Working with Brand and Regional Marketing, implement and measure national and regional congress strategy with a particular focus on recruiting, organizing, and moderating the meetings and discussions with KTLs to advance business objectives.
• Develop clear and fully aligned KPI measurement linked to national- and local-level plans.

Regional Marketing Lead – Desmoid Tumors

• Own and scale the customer engagement and retention strategy across the policy lifecycle, including onboarding, renewal, and loyalty
• Identify key churn drivers and design proactive strategies to improve retention and reduce policy lapse
• Leverage storytelling to show customers what they can expect from GEICO if/when they need us, building trust over time
• Lead strategy and execution for multi-product adoption, increasing cross-sell between insurance lines (e.g., bundling auto, home, renters)
• Implement data-driven triggers to promote relevant coverage at the right life moments (e.g., moving, life events, policy changes)
• Partner with Marketing Analytics to develop advanced segmentation models based on customer behavior, risk profile, tenure, and lifecycle stage
• Design and deploy highly personalized, omnichannel journeys (email, SMS, app, direct mail, etc.)
• Oversee lifecycle marketing technology stack to enable real-time, trigger-based marketing
• Define measurement frameworks tied to retention, cross-sell conversion, customer lifetime value (CLV), and engagement
• Build a rigorous test-and-learn culture, running A/B and multivariate tests across messaging, timing, and offers
• Continuously optimize lifecycle performance through data insights and customer feedback
• Partner with Product Marketing, Technology and other partners to develop and carry out the strategy
• Collaborate with Brand and Creative to ensure consistent, engaging messaging across all touchpoints that build connections between the customer and the brand
• Build and lead a high-performing lifecycle marketing team
• Establish clear KPIs, operating rhythms, and development plans
• Foster a culture of customer empathy, accountability, and innovation

Senior Director, Lifecycle Marketing

• Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs
• Manage implementation of marketing technology roadmaps and ongoing platform support, including feature/function enrichment to meet current and future needs of marketing business users
• Serve as primary point of contact and owner for day-to-day vendor relationships, in partnership with many cross-functional areas
• Oversee the development and implementation of marketing operational strategies and plans
• Support budgeting, forecasting, and resource allocation processes for the marketing department
• Develop training and change management programs and services for marketing and experience team members

Marketing Technologist

• Promote and sell franchise services in the assigned territory to meet or exceed assigned sales goals.
• Grow and develop the customer base by utilizing a systematic process to identify new prospects and to contact and follow up with customers routinely.
• Make repeated contact calls to build relationships and educate customers on why PuroClean® is the best cleaning and restoration company.
• Provide and communicate clear, accurate pretesting, service scoping, and job estimates.
• Monitor and follow up on all assigned jobs to ensure customer needs are met.

Marketing Representative

• Translate customer data, research, and segmentation into clear audience strategies that inform how GEICO shows up in the market
• Identify emerging consumer behaviors and competitive shifts, turning signals into opportunities for growth
• Ensure audience insights are consistently embedded into campaign strategy, messaging, and channel decisions
• Lead high-impact strategy workstreams tied to enterprise growth priorities
• Frame ambiguous business problems, develop hypotheses, and structure analysis to drive clarity and action
• Build data-backed recommendations that influence marketing investment, prioritization, and go-to-market strategy
• Develop business cases for new initiatives, pilots, and growth opportunities
• Write clear, compelling strategy narratives for senior leadership, including the CMO, CEO, and executive team
• Support in shaping key marketing stories—quarterly business reviews, transformation updates, and major strategic initiatives
• Define success metrics for strategic initiatives and track performance to inform ongoing decisions
• Partner closely with Brand, Media, Creative, Product, Analytics, and Finance
• Translate complex AI outputs into clear strategic direction, ensuring leadership understands not just what is happening, but what to do next

Marketing Strategy Manager

• Lead discrete, high-impact initiatives that blend strategy and analytics across the team's portfolio
• Serve as the dedicated strategic partner for Zillow Elevate, providing always-on strategic support to deliver and refine the growth strategy
• Conduct hands-on qualitative and quantitative analyses to inform and validate opportunities, including growth modeling and external research
• Build effective working relationships with key leaders in Zillow Elevate and Marketing to shape recommendations with appropriate context, drive successful adoption, and deliver impact
• Synthesize recommendations into clear, concise, and compelling narratives for senior leadership to drive decision-making

Principal Marketing Strategy Manager

• Develop instructional and promotional content highlighting library services, collections, databases, and digital resources
• Create and maintain outreach materials including newsletters, research guides, web content, email communications, presentations, and social media content
• Assist with planning and execution of outreach campaigns and user engagement initiatives
• Conduct trainings, webinars, demonstrations, workshops, and presentations related to library resources and services
• Participate in NOAA staff meetings, outreach events, exhibits, and all-hands gatherings to promote library services
• Support demonstrations and outreach activities related to government-provided installations such as Science on a Sphere
• Develop and distribute surveys, feedback forms, and user needs assessments to evaluate library services and collections
• Assist with usability testing and evaluation of library web pages and digital services
• Collect and analyze outreach metrics including attendance, engagement statistics, web analytics, and customer feedback
• Provide reference and customer service support as needed
• Coordinate with federal library staff to ensure outreach activities align with NOAA mission objectives and communication standards
• Prepare reports summarizing outreach activities, engagement metrics, accomplishments, and recommendations for improvement
• Ensure all content and instructional materials comply with Section 508 accessibility requirements

Marketing and Outreach Librarian

• Design and execute scalable lifecycle programs spanning MQL → SQL → Opportunity → Closed-Won → Retention
• Diagnose conversion gaps and friction points across the funnel and implement data-backed improvements
• Improve pipeline velocity, lead-to-opportunity conversion, and revenue contribution
• Develop segmented, multi-touch nurture programs aligned to buying stage, persona, and cohort
• Create re-engagement campaigns to activate stalled or aging leads
• Continuously test messaging, timing, channel mix, and offers to improve performance
• Partner with Event Marketing and Demand Gen to maximize event ROI
• Design pre-event, at-event, and post-event nurture streams
• Operationalize event lead capture, scoring, segmentation, and pipeline follow-up
• Scope and implement automated lifecycle journeys within Salesforce/Pardot, Marketo, HubSpot, or similar platforms
• Leverage dynamic content and cohort-based personalization strategies
• Collaborate cross-functionally to ensure accurate tracking and reporting
• Use pipeline metrics, attribution reporting, and lifecycle dashboards to evaluate impact and merchandise efforts
• Translate insights into clear recommendations and optimization roadmaps
• Tie marketing activity directly to pipeline and revenue outcomes.

Senior Lifecycle Marketing Specialist

• Own the end-to-end marketing measurement strategy across paid search, paid social, display, affiliates, CTV, and lifecycle/CRM, unifying MMM, MTA, and incrementality testing to guide channel and portfolio-level investment.
• Design, launch, and analyze experiments (e.g., geo tests, PSA tests, holdouts) and causal inference studies that quantify lift, inform targeting, and establish best practices for decision-making under uncertainty.
• Build and productionize predictive models (e.g., LTV, churn/propensity, audience response, budget allocation) using SQL and Python or R, partnering with data engineering to automate pipelines and ensure data quality.
• Create executive-ready dashboards and narratives in tools like Looker or Mode that track KPIs, explain performance drivers, and translate insights into clear, prioritized recommendations.
• Partner with Strategic Finance and Marketing leadership on forecasting, scenario planning, and quarterly planning processes; influence roadmaps and present findings to VP+ stakeholders.
• Prioritize ruthlessly in a dynamic environment, managing multiple concurrent projects and elevating the team’s analytical bar through peer reviews, documentation, and mentorship.

Senior Marketing Decision Scientist

• Lead the development of strategic omni-channel marketing plans
• Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client
• Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients
• Develop trusted, long-term relationships with important client contacts and executives
• Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking
• Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans
• Identify data points and measurements to show the impact of our approach and strategy on our client's business

Senior Manager, Relationship Marketing Strategy

• Translate customer data, research, and segmentation into clear audience strategies that inform how GEICO shows up in the market.
• Identify emerging consumer behaviors and competitive shifts, turning signals into opportunities for growth.
• Ensure audience insights are consistently embedded into campaign strategy, messaging, and channel decisions.
• Lead high-impact strategy workstreams tied to enterprise growth priorities.
• Frame ambiguous business problems, develop hypotheses, and structure analysis to drive clarity and action.
• Build data-backed recommendations that influence marketing investment, prioritization, and go-to-market strategy.
• Write clear, compelling strategy narratives for senior leadership, including the CMO, CEO, and executive team.
• Support annual and quarterly planning cycles with insight-driven recommendations and prioritization frameworks.
• Help shift GEICO from static planning to agentic strategy where marketing decisions are continuously informed and optimized by data, models, and real-time signals.

Manager, Marketing Strategy

• Lead the end‑to‑end marketing operating system—defining how marketing operates at large to drive a full-scale transformation.
• Interface, Tools and Tech Design the holistic end to end marketing operating system across planning, execution, content, media, and measurement—focusing on how tools and platforms connect.
• Define marketing system blueprints, user requirements and strategy to building a forward facing automated operating system.
• Identify and design opportunities to build unique GEICO tooling IP as a driver for growth for decades to come.
• Partner with marketing technical architect to not only design the system but the technical requirements.
• Design systems that are AI‑ready by default, enabling automation, intelligence, and augmentation across marketing activities.
• Partner and lead an operating team from various GEICO departments: Marketing data and tooling architect (execution and ownership) Capabilities & Partnerships (agency and capability alignment) Workflow & Process Design (how workflows through systems) Change Management (driving adoption).

Director, Marketing Transformation, System Design

• Ensure the operational and executional excellence of all creative endeavors.
• Serve as main point of contact for creative agency of record; manage day-to-day relationship.
• Lead the organization of Brand & Creative projects.
• Evaluate and contribute to business and creative brief development; Author intake briefs and creative addendums for Agency Partners.
• Provide creative input and recommendations during development process; Capture and communicate consolidated feedback to agencies.
• Review marketing and non-marketing materials to ensure all creative content adheres to the GEICO brand voice and GEICO brand visual identity.
• Drive cross-functional collaboration internally and externally.
• Partner with Media to develop omni-channel and partner-driven campaigns.
• Partner with Product to ensure business & strategic alignment of all campaign materials.
• Partner with Social to ensure shared strategic direction and brand cohesion across social initiatives.
• Partner with Sports & Entertainment to identify distinct and authentic opportunities for the GEICO brand to permeate culture.
• Partner with internal Creative Studio to facilitate campaign extensions across the customer journey.
• Partner with Internal and External Communications to amplify awareness of campaigns as they go to market.
• Oversee the creative development of brand integrations through network and media partnerships.
• Optimize creative performance across the funnel.
• Synthesize & circulate creative performance metrics from Analytics.
• Partner with Analytics to interpret creative performance and incorporate findings into current and future work.
• Manage the efficient operation of the Brand & Creative function.
• Track and report on creative agency of record fee against scope of work, (analyzing impacts of changes in projects/processes and recommending adjustments to leadership as needed).
• Manage talent / usage rights / ad expirations for commercials and external assets.
• Manage budget tracking and invoicing.
• Motivate, manage & mentor creative professionals.

Manager, Marketing Brand – Creative

• Drive Patient Acquisition & Clinic Performance.
• Execute marketing initiatives designed to increase patient appointments, census, and service utilization.
• Align marketing activities with clinic-specific goals, capacity, and revenue targets.
• Identify, create, and execute marketing initiatives tailored to each clinic’s needs and growth opportunities.
• Participate in regular clinic and operations meetings.
• Partner closely with clinic managers and operations leadership to align marketing efforts with real-time clinic performance and capacity and integrate marketing initiatives into clinic workflows.
• Develop clear, accurate, and stigma-free content for digital and print channels and collateral.
• Create in-clinic marketing and patient education materials as needed.
• Lead Digital Acquisition Efforts.
• Support and optimize paid digital campaigns, including Google Ads (search and local services) and Meta advertising (Facebook/Instagram).
• Identify and test emerging digital channels and tools (e.g., AI-enabled platforms, Reddit, and other patient discovery channels).
• Ensure strong visibility across search, maps, and online directories.
• Maintain and update website content, including clinic pages, service descriptions, and photography.
• Optimize user experience to improve conversion from search to appointment.
• Support and benchmark SEO and local search strategies.
• Monitor and respond to patient reviews and inquiries with professionalism and sensitivity.
• Track & Improve Performance.
• Monitor key metrics, including call volume, conversion rates, and website traffic and user behavior.
• Prepare regular reports on campaign performance and cost efficiency for clinic operations team and WWH leadership.
• Use data to continuously refine and improve marketing efforts.

Marketing Coordinator

• Develop and execute marketing initiatives to drive adoption of and promote Natera’s genetic tests.
• Collaborate with other marketing team members as well as Medical Affairs and Sales team members.
• Identify appropriate channels to deploy marketing messaging in the region.
• Customize content from existing marketing campaigns, programs, and materials as appropriate for the region.
• Aid Medical Affairs in content development and speaker selection for regional HCP programs and congresses.
• Manage logistical support for local speaker programs, regional conferences, and other regional HCP programs.
• Establish and maintain relationships with opinion leaders, external speakers, and medical associations in the region.
• Track ROI for regional marketing programs and campaigns.
• Gather and analyze quantitative and qualitative data to generate insights on customer needs / competitive landscape.

Senior Area Marketing Manager, Women’s Health

• Own and drive the marketing strategy for UiPath’s public sector segment
• Lead demand generation programs designed to build awareness
• Plan and execute integrated campaigns targeting public sector decision-makers
• Develop positioning and messaging for government audiences
• Partner with sales and alliances on co-marketing campaigns
• Drive high-impact events and sponsorships
• Collaborate cross-functionally with product marketing and PR
• Measure and report on campaign performance and ROI
• Stay ahead of industry trends in government digital transformation

Senior Marketing Manager, Public Sector

• Build and run the calendar across third-party conferences and tradeshows, hosted Blackthorn events, executive dinners, partner activations, and internal events all focused towards the goal of driving leads and generating pipeline.
• Facilitate the selection of the right events for our ICP and goals, working with event partners to secure sponsorships that maximize our presence and participation.
• Define and uphold how Blackthorn shows up at every event, ensuring brand presence, booth experience, and attendee-facing materials are consistent and on-brand.
• Maintain a single source of truth for upcoming events, status, and outcomes across the team.
• Lead end-to-end logistics for live events (hosted and sponsored) including venue sourcing, vendor management, booth experience, signage, swag, AV, catering, run-of-show, staffing, and travel.
• Develop pre-event, during-event, and post-event plans that maximize attendee engagement and follow-up to drive new business, expansion, upsells, and renewals.
• Brief and prepare Blackthorn staff attendees for each event.
• Partner with Demand Generation to plan promotion, registration, and follow-up motion for every event.
• Coordinate with Content on event messaging, speaker prep, and supporting assets.
• Align with Sales, Customer Success, and Alliances on event selection, attendee strategy, and post-event follow-up.
• Communicate event status, plans, and results to the marketing team and broader business stakeholders on a regular cadence.
• Support webinar and virtual event production.
• Partner with Content and Demand on topic selection, speaker recruitment, promotion, run-of-show, and follow-up.
• Act as stage manager/producer for each event to ensure smooth production for speakers and attendees.
• Manage event data in Salesforce, including campaigns, lists, and attribution.
• Track and report on event performance including registrations, attendance, leads, MQLs, opportunities, and pipeline.
• Deliver post-event reporting and recommendations to inform future investment.
• Own the field marketing budget and track spend against plan across event types.
• Make recommendations on event mix and investment levels based on ROI.

Field Marketing Manager

• Leads an assigned Marketing project during the internship involving research, proposing new ideas and solutions, and delivering final recommendations in a capstone presentation at the end of the internship
• Supports daily marketing activities, including social media, event planning & execution, promotions, and sponsorship initiatives
• Collaborates with the Marketing Team and internal departments to execute ongoing projects and operational tasks
• Captures on-site photographs and video as “boots on the ground” for MVB at sponsorship events and helps develop related social media content
• Learns and develops proficiency with internal software systems
• Gains exposure to the company’s business model, customers and organizational goals.

Marketing Intern

• Develop and execute omnichannel retention initiatives designed to reduce churn, improve engagement, and support customer lifetime value
• Support a test-and-learn culture by embedding experimentation and optimization into retention campaign planning
• Translate campaign and customer performance data into actionable insights and recommendations
• Partner cross-functionally to support retention initiatives aligned to customer and business needs
• Monitor customer behavior, market trends, and competitive activity to identify opportunities for retention improvement
• Plan, schedule, and execute multi-market retention campaigns aligned to business priorities and customer lifecycle strategies
• Develop, build, QA, schedule, and deploy retention email campaigns, including customer-facing copy, campaign setup, and execution within marketing platforms
• Maintain direct involvement in campaign execution activities, including targeting, fulfillment, launch coordination, and optimization
• Ensure campaign assets, customer lists, reporting files, and communications are delivered accurately and on time
• Embed A/B testing and test-and-learn methodologies into campaign planning to improve messaging, offers, timing, and targeting strategies
• Partner with Analytics and stakeholders to define KPIs, evaluate campaign effectiveness, and identify optimization opportunities
• Track, analyze, and report on retention, upgrade, and engagement metrics to support continuous improvement
• Prepare and deliver recurring performance updates, dashboards, and presentations for stakeholders and leadership

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