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About the role
Key responsibilities & impact- Defines, evolves, and communicates the global marketing strategy for Enteric and HAI, informed by market trends, customer needs, competitive dynamics, and portfolio priorities.
- Owns portfolio planning and execution for Enteric and HAI, including strategic priorities, annual marketing plans, launch readiness, and downstream commercialization support.
- Partners closely with regional marketing and commercial teams to align global strategy with local market needs, enabling strong execution and adoption across priority geographies.
- Develops differentiated value propositions, messaging, and content that clearly articulate the clinical, operational, and economic value of the Enteric and HAI portfolio.
- Supports global campaigns, market development initiatives, and customer engagement programs to build awareness and accelerate growth in Enteric and HAI testing markets.
- Collaborates across Medical Affairs, Market Access, Public Health, Product Management, R&D, and Commercial teams to ensure aligned execution and strong cross-functional partnership.
- Leads development of marketing tools and programs such as campaign assets, sales enablement materials, customer-facing content, webinars, and portfolio playbooks.
- Provides strategic input into portfolio strategy, business cases, and annual strategic reviews, using market data and customer insights to identify growth opportunities and priorities.
- Monitors market trends, competitive activity, and customer needs across Enteric and HAI to inform strategy, positioning, and execution decisions.
- Measures and reports on business and marketing performance, including campaign impact, portfolio growth, and key performance indicators, and recommends actions to improve results.
- Builds strong collaborative relationships across functions and regions, acting as a trusted marketing partner to help drive focus, alignment, and execution.
Requirements
What you’ll need- Bachelor’s degree required in Life Sciences, Clinical Sciences, Marketing, or Business.
- 5+ years of experience in global or regional strategic marketing, product marketing, or product management within IVD, diagnostics, medical devices, or life sciences.
- Experience in infectious disease, microbiology, or diagnostics marketing strongly preferred.
- Proven experience working cross-functionally to develop accurate, compliant, and impactful commercial materials, including customer messaging, campaign content, sales tools, and portfolio support materials.
- Solid understanding of regulated healthcare environments, including promotional vs. non-promotional boundaries, medical review processes, and compliance standards.
- Demonstrated ability to translate clinical evidence, guidelines, and scientific data into customer-focused marketing strategies that drive adoption and trust.
- Experience working across global or multi-regional markets, incorporating local clinical practices, regulatory considerations, and customer needs.
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Strategic MarketingProduct MarketingPortfolio ManagementMarket AnalysisCampaign DevelopmentSales EnablementPerformance MeasurementCustomer EngagementValue Proposition DevelopmentMarket Development Initiatives
Soft Skills
Collaborative Relationship BuildingCommunication SkillsStrategic ThinkingAdaptabilityProblem-Solving