Marketing Specialist

Hoffmann Brothers

Marketing Specialist driving marketing execution and growth strategy for HB Solutions Group. Collaborating with field teams and leadership to enhance brand representation and business initiatives.

Posted 6/24/2026full-timeMaryland Heights • Maryland, Montana • 🇺🇸 United StatesJuniorMid-Level💰 $55,000 - $70,000 per yearWebsite

About the role

Key responsibilities & impact

Act as a primary liaison between marketing and field teams to identify opportunities, align priorities, and support business goals
Develop and execute integrated marketing campaigns across email, digital, direct mail, etc.
Manage and optimize email marketing efforts, including segmentation, automation, and performance tracking
Oversee all brand touchpoints to ensure consistency across digital, print, and infield experiences
Lead the planning, execution, and evaluation of partnerships and sponsorships to drive brand awareness and community engagement
Plan, coordinate, and execute events, including trade shows, community events, and sponsorship activations
Attend events outside of standard business hours as needed to support marketing initiatives and brand presence
Collaborate with external agencies to execute campaigns, manage deliverables, and ensure alignment with brand standards and objectives
Support and manage aspects of the company’s CRM and marketing automation system, including Service Titan Marketing Pro and Netic
Coordinate the creation, production, and distribution of print materials and promotional items
Analyze campaign performance and provide actionable insights to improve effectiveness and ROI
Identify and proactively address marketing needs across business units in a constantly evolving environment

Requirements

What you’ll need

Bachelor’s degree in marketing, communications or related field
At least 2 years of experience within the home services industry. HVAC, Electric,
Plumbing, Appliance Repair, or Roofing preferred.
Hands-on experience with Service Titan’s Marketing Pro (strongly preferred)
Demonstrated ability to leverage AI tools to successfully automate key processes
Experience executing multi-channel campaigns, including email, digital, and direct mail
Strong understanding of brand management and customer life cycle marketing
Experience working cross-functionally with operations or field team
**Preferred Skills**
Experience managing agency relationships and external vendors
Familiarity with CRM systems and marketing automation platforms
Familiarity with Claude, ChatGPT, Gemini and other AI tools
Strong project management and organizational skills
Rigorous attention to detail
Data-driven mindset with experience in analyzing campaign performance
Experience with print production and promotional merchandise
Event Planning and coordination experience

Benefits

Comp & perks

Health, dental, & vision insurance premiums for the employee and any eligible family members.
Competitive 401K Retirement program (HB contributes up to 10%!!)
15 Paid Time Off Days
9 paid holidays
Referral Program
Employee Discounts plus Friends & Family Discounts
We believe in promoting from within and there are many areas to advance in our company

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingdigital marketingdirect mail marketingcampaign performance analysisbrand managementcustomer life cycle marketingevent planningmulti-channel campaignsprint productionpromotional merchandise

Soft Skills

project managementorganizational skillsattention to detaildata-driven mindsetcollaborationcommunicationleadershipproblem-solvingadaptabilitycreativity

Certifications

Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in related field