Hoffmann Brothers

Marketing

• Act as a primary liaison between marketing and field teams to identify opportunities, align priorities, and support business goals
• Develop and execute integrated marketing campaigns across email, digital, direct mail, etc.
• Manage and optimize email marketing efforts, including segmentation, automation, and performance tracking
• Oversee all brand touchpoints to ensure consistency across digital, print, and infield experiences
• Lead the planning, execution, and evaluation of partnerships and sponsorships to drive brand awareness and community engagement
• Plan, coordinate, and execute events, including trade shows, community events, and sponsorship activations
• Attend events outside of standard business hours as needed to support marketing initiatives and brand presence
• Collaborate with external agencies to execute campaigns, manage deliverables, and ensure alignment with brand standards and objectives
• Support and manage aspects of the company’s CRM and marketing automation system, including Service Titan Marketing Pro and Netic
• Coordinate the creation, production, and distribution of print materials and promotional items
• Analyze campaign performance and provide actionable insights to improve effectiveness and ROI
• Identify and proactively address marketing needs across business units in a constantly evolving environment

Marketing Specialist