Regional Senior Integrated Marketing Specialist

Lennar

Regional Sr Integrated Marketing Specialist at Lennar developing and executing marketing strategies. Collaborating with diverse teams to enhance community awareness and customer engagement across several divisions.

Posted 6/25/2026full-timeColumbia • Maryland, New Jersey, Pennsylvania • 🇺🇸 United StatesSenior💰 $67,400 - $84,300 per yearWebsite

About the role

Key responsibilities & impact

Develop, manage, and execute cohesive multi-channel marketing strategies across 3–4 divisions
Serve as the strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions and local division field teams
Support the Integrated Marketing Manager to ensure alignment across teams and timely execution
Lead the development of strategic creative briefs for key initiatives
Oversee the execution and management of the integrated marketing calendar across all channels
Oversee and guide the development and localization of marketing assets
Lead and partner with National strategy teams to interpret campaign performance and regional market insights
Monitor and enhance cross-functional collaboration between Marketing Field Coordinators and Regional Integrated Marketing Specialists

Requirements

What you’ll need

Bachelor of Science or Arts degree or equivalent required
High school diploma or GED required
Minimum 3 - 5 years of relevant experience in home building, real estate, marketing or consumer-facing industries preferred
Strong organizational and time management skills; able to manage multiple deadlines across various communities
Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams
Resourceful and solution-oriented
Leverage digital and analytical tools with confidence to drive insights and outcomes

Benefits

Comp & perks

Health insurance plans including Medical, Dental, and Vision coverage
401(k) Retirement Plan with a $1 for $1 Company Match up to 5%
Paid Parental Leave
Associate Assistance Plan
Education Assistance Program
Adoption Assistance up to $30,000
Vacation, Holiday, Sick Leave, and Personal Day policies
New Hire Referral Bonus Program
Home Purchase Discounts
Everyone’s Included Day

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

multi-channel marketing strategiesstrategic creative briefscampaign performance analysismarketing asset developmentintegrated marketing calendar management

Soft Skills

organizational skillstime management skillscommunication skillsinterpersonal skillsresourcefulnesssolution-oriented mindset

Certifications

Bachelor of Science degreeBachelor of Arts degreehigh school diplomaGED