Manager, Strategic Marketing

Erickson Senior Living

Strategic Marketing Manager leading marketing plans to inspire customers at Erickson Senior Living. Collaborating with sales and marketing teams to achieve business goals in a hybrid work environment.

Posted 7/9/2026full-timeBaltimore • Maryland • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Oversee the Strategic Marketing Associate, leading the onboarding, training, management and development of the team member.
Lead the robust strategic marketing planning process for each Erickson community/interest assigned
Develop relationships with the key constituents, both inside and outside of the department
Gather input in order to create the strategic marketing plan from all of the relevant stakeholders, including research, analytics, community operations, Sales and Marketing
Develop and refine strategic plans to achieve goals and objectives on an annual basis, with frequent reviews and re-forecasts as needed
Create tools to manage the implementation of the strategic marketing plan, including specific tactics, calendar, and budget
Write cohesive and comprehensive creative briefs for all Marketing tactics
Manage the development and implementation of the media program, and work with media buyers to build media programs
Manage the tactical budget elements for each campus / interest
Create project requests and manage projects to completion, partnering with Marketing Operations to ensure proper workflow and adherence to timelines

Requirements

What you’ll need

At least 5 years of relevant experience.
Proven knowledge of marketing and sales strategies
Ability to cultivate and develop relationships
Excellent communication and presentation skills
Occasional travel to assigned communities

Benefits

Comp & perks

A culture of diversity, inclusion, equity and belonging, which builds on our mission, vision and values
Medical, dental and vision packages, including an annual reimbursement for qualified wellness expenses, personal health coaching and telemedicine options
PTO Plans, PLUS company paid volunteer hours for eligible team members, in accordance with applicable state law
401k for all team members 18 and over with a company 3% match
Onsite medical centers, providing wellness visits and sick care for all team members over 18 years of age
Education assistance, certification reimbursement and access to over 6,000 courses through our online learning library, designed to enhance your current skills and build new ones
A "career for life" approach to professional and personal development for our greatest asset; our team members

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Strategic Marketing PlanningBudget ManagementCreative Brief WritingMedia Program ManagementTactical Budget Management

Soft Skills

Relationship CultivationCommunication SkillsPresentation Skills