Erickson Senior Living

Video Editor

• Plan, produce, and execute every aspect of photo/video productions for campus, apartment, architectural, and headshot shoots
• Lead and coordinate with on-site vendor(s), community contacts, and any post-production resources meeting aggressive deadlines and providing asset availability
• Accomplish all pre-production tasks including but not limited to media releases, in-person and virtual meet and greet/casting sessions, meet and greet with resident handouts, resident talent call sheets, production books, ordering resident gift cards, and packing/shipping of wardrobe and props
• Coordinate all post-production tasks including but not limited to creating transcripts, uploading content to relevant platforms, i.e., the Video Asset Management Solutions (VAMS), Adobe Experience Manager, Extreme Reach, etc., coordinating photo retouching, sending residents thank you notes/gift cards, and distributing surveys
• Contribute to the upkeep of the VAMS and Adobe Experience Manager by uploading video footage/photos, adding relevant metadata, following proper naming conventions, and ensuring all media is connected to the correct project files to organize and deliver final assets as quickly as possible following a project
• Actively participate in production meetings, brainstorming sessions, and project kick-off meetings, providing feedback on ideas presented by others and cultivating an atmosphere of integration and collaboration
• Proactively identify potential project issues, remain flexible, provide solutions, and maneuver quickly when unexpected circumstances arise during a production
• Travel multiple times per year for onsite productions

Associate Producer, Photo and Video

Marketing

• Oversee the Strategic Marketing Associate, leading the onboarding, training, management and development of the team member.
• Lead the robust strategic marketing planning process for each Erickson community/interest assigned
• Develop relationships with the key constituents, both inside and outside of the department
• Gather input in order to create the strategic marketing plan from all of the relevant stakeholders, including research, analytics, community operations, Sales and Marketing
• Develop and refine strategic plans to achieve goals and objectives on an annual basis, with frequent reviews and re-forecasts as needed
• Create tools to manage the implementation of the strategic marketing plan, including specific tactics, calendar, and budget
• Write cohesive and comprehensive creative briefs for all Marketing tactics
• Manage the development and implementation of the media program, and work with media buyers to build media programs
• Manage the tactical budget elements for each campus / interest
• Create project requests and manage projects to completion, partnering with Marketing Operations to ensure proper workflow and adherence to timelines

Associate Producer, Photo and Video

Manager, Strategic Marketing