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BD

Senior Manager, Global Marketing – Tuberculosis & Infectious Disease

BD

Senior Manager leading global marketing strategies for Tuberculosis and Infectious Diseases. Overseeing product launches and integrated campaigns in diverse global markets.

Posted 6/20/2026full-timeRemote • Maryland • 🇺🇸 United StatesSenior💰 $134,100 - $214,500 per yearWebsite

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Hard Skills
global marketingproduct launchesintegrated marketing campaign developmentdigital marketingdemand generationcontent strategyKPI establishmentmetrics tracking
Soft Skills
leadershipcommunicationcollaborationstrategic thinkingcreativity
Tools & Technologies
digital contentsocial media platformsemail marketing campaignswebsitelanding pagesdigital advertising
Certifications & Qualifications
Bachelor’s degreeMBAadvanced degree
Industry Keywords
TBinfectious diseasesdiagnosticsmedical deviceshealthcareclinical contentthought leadership

About the role

Key responsibilities & impact
  • Lead global TB portfolio marketing launches, including new product introductions and enhancement announcements
  • Develop and execute launch plans/packages, ensuring alignment with regional teams and commercial and product strategy
  • Drive creation of high-impact PR strategies, sales enablement materials, and training programs in partnership with Commercial Operations, Marketing Communications, and Local Marketing
  • Own the development of integrated global campaigns for TB and infectious diseases in partnership with the Molecular diagnostics organization to ensure a company-wide offering
  • Create compelling messaging frameworks tailored to key customer segments and regional needs
  • Deliver end-to-end campaign assets including support materials, digital content, and lead generation programs
  • Oversee content strategy and execution across key digital channels: Website and landing pages, Social media platforms, Digital advertising, Email marketing campaigns
  • Develop engaging content to support thought leadership, demand generation, and customer education
  • Coordinate global clinical content strategy in collaboration with medical and R&D teams
  • Establish KPIs and metrics to track campaign performance and marketing effectiveness

Requirements

What you’ll need
  • Bachelor’s degree required; MBA or advanced degree preferred
  • 7–10+ years of experience in global marketing, preferably in diagnostics, medical devices, or healthcare
  • Demonstrated success in product launches and integrated marketing campaign development
  • Experience with TB, infectious diseases, or related clinical areas strongly preferred
  • Strong understanding of digital marketing, demand generation, and content strategy
  • Proven ability to translate complex scientific information into clear, compelling messaging
  • Experience working across global markets, including emerging regions.

Benefits

Comp & perks
  • Comprehensive Total Rewards program
  • Reward and recognition opportunities
  • Health insurance
  • Flexible work arrangements
  • Professional development opportunities