Customer Lifecycle Marketing Manager

Cloudforce

Customer Lifecycle Marketing Manager creating post-sale marketing strategies for AI platform in higher education. Collaborating with various teams to enhance customer lifecycle and engagement.

Posted 7/8/2026full-timeNational Harbor • Maryland • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a focus on customer retention, adoption, and expansion. Proficient in creating lifecycle marketing programs and customer communications that enhance user engagement and drive value from products.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceCustomer MarketingLifecycle MarketingContent DevelopmentHubSpot Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer CommunicationsOnboarding SequencesAdoption CampaignsRenewal SupportCampaign Performance AnalysisCustomer Engagement PatternsCustomer Stories DevelopmentCase StudiesTestimonialsSegmentation

Soft Skills

CollaborationCommunicationCustomer Advocacy

Tools & Technologies

HubSpotMarketing Automation PlatformsCRM Platforms

Industry Keywords

Recurring Revenue ModelCustomer RetentionCustomer SuccessCustomer EngagementPost-Sale Marketing

About the role

Key responsibilities & impact

Help design, execute, and optimize Cloudforce’s customer marketing motion across the full post-sale journey.
Create lifecycle communications that support customers from onboarding through renewal.
Build email programs, content, and customer touchpoints in HubSpot.
Partner with Customer Success to ensure customer communications are timely, useful, and aligned with the CS motion.
Help customers understand how to get more value from nebulaONE® over time.
Develop a repeatable approach to customer engagement, adoption, advocacy, and expansion.
Create marketing programs that help new customers become confident, engaged users of nebulaONE®.
Create customer-facing content that supports renewal conversations, such as usage summaries, outcome stories, impact snapshots, executive-facing proof points, and peer examples.

Requirements

What you’ll need

B2B SaaS marketing experience, ideally in a company with a recurring revenue model and a strong focus on customer retention, adoption, and expansion.
Customer marketing, lifecycle marketing, or post-sale marketing experience, with a demonstrated ability to create programs that support customers after purchase.
Experience building customer communications and lifecycle journeys, including onboarding sequences, adoption campaigns, customer newsletters, renewal support, and expansion-oriented nurture programs.
Strong content development skills, with the ability to translate customer needs, product value, and business outcomes into clear, practical customer-facing content.
Experience partnering closely with Customer Success and Sales, including creating materials, programs, and campaigns that help customer-facing teams engage accounts more effectively.
Comfort with segmentation, reporting, and campaign performance analysis, including using data to identify customer engagement patterns, adoption opportunities, and areas where additional education or communication is needed.
Hands-on experience with marketing automation or CRM platforms, with HubSpot experience strongly preferred.
Ability to capture and develop customer stories, proof points, and advocacy content, including customer interviews, case studies, use case examples, testimonials, and peer validation assets.

Benefits

Comp & perks

Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents