Marketing

• Attracting quality talent, positively contributing to employee retention, and assisting in the successful execution of events
• Build and maintain ongoing pool of qualified talent
• Proactively identify and engage potential candidates
• Coordinate client facing activities and external events
• Assist with event agendas, speakers and activity coordination
• Act as secondary point of contact during events ensuring a seamless event experience
• Coordinate exhibitor opportunities, maintain timelines, production schedules and operational documentation
• Manage venues, vendors, catering, A/V, transportation and event materials
• Assist in maintaining event calendars, documentation and internal systems
• Develop and implement social media strategies for brand visibility and engagement
• Create content for various platforms

Marketing Coordinator

• Lead global lifecycle strategy for legacy and next‑generation RUO instrument platforms.
• Own end‑to‑end product management accountability for on‑market RUO instruments.
• Drive global portfolio positioning, pricing, and brand strategies.
• Deliver Segment Marketing workstream milestones in accordance with Design Control and Global Product Development processes.
• Track and act on KPIs related to adoption, usage growth, roadmap execution, and revenue and margin contribution.
• Serve as the global lifecycle management lead, partnering closely with Segment Marketing, Regional Marketing, Operations, and Service.
• Leverage customer, install‑base, and operational insights to prioritize sustaining investments.
• Lead global EOL planning and communications, including customer notifications, FAQs, timelines, and service support policies.

Global Marketing Manager, Research Portfolio

• Lead our Lead Management and Sales Pipeline Operations function.
• Optimize the end-to-end lead lifecycle — from capture and qualification to routing, nurturing, and conversion into a high-quality sales pipeline.
• Track key metrics including New Leads, MQL volume, Sales Registered Leads, Sales Engagement %, lead velocity, and conversion rates.
• Drive progress against registered leads from Marketing, increasing New Lead → Registered Lead conversion rate, Registered Lead → Customer conversion rate.
• Identify bottlenecks and implement solutions to improve pipeline health and sales engagement.
• Design, optimize, and manage MQL qualification criteria, scoring, and routing processes.
• Lead cross-functional programs with Sales teams to test and scale new lead initiatives.
• Drive continuous improvement of sales tools and processes, including one-click status updates, email templates, search functionality, reminders etc.
• Collaborate closely with Sales leadership to increase adoption and engagement with Marketing-qualified leads.
• Manage end-to-end lead processes for major events and campaigns, including capture, processing, MQL conversion, post-event follow-up, and performance reporting.

Senior Marketing Manager

• Lead North American go-to-market strategy across all brands and categories
• Develop integrated launch plans for new products and key brand initiatives
• Translate global brand vision into impactful North American marketing campaigns and execution
• Drive consumer demand, retail excitement, and sell-through performance
• Partner closely with Brand Marketing to ensure alignment between product strategy and North American market needs
• Collaborate cross-functionally with Sales, Insights, and Commercial teams to maximize market impact
• Own all North American advertising strategy and execution
• Oversee linear TV, digital advertising, social advertising, retail media, influencer marketing, and performance marketing
• Manage media agencies, creative partners, and marketing budgets
• Track campaign performance, ROI, and optimization opportunities
• Lead all North American PR strategy and execution
• Manage product launches, media outreach, and corporate communications
• Build relationships with media, influencers, licensors, and industry partners
• Support executive visibility and thought leadership opportunities
• Oversee crisis communication planning when needed
• Lead all social media strategy and execution across brands
• Oversee content planning, publishing, engagement, and community management
• Build influencer and creator partnerships
• Ensure brands remain culturally relevant and socially engaging
• Monitor trends, emerging platforms, and consumer behaviors
• Lead all North American trade shows, customer events, and showroom experiences
• Participate in key customer presentations and line reviews
• Present marketing strategies, launch plans, and consumer insights to internal and external stakeholders
• Oversee planning and execution for Toy Fair, customer previews, and industry activations
• Partner with Sales and Brand Marketing teams to create impactful customer presentations and experiences
• Build, mentor, and lead a high-performing North American marketing organization
• Foster a fast-paced, entrepreneurial, and collaborative culture
• Manage agency relationships and departmental budgets
• Establish clear goals, priorities, and performance expectations
• Drive operational excellence across the marketing organization

Vice President – North American Marketing

• Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
• Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
• Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
• Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
• Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
• Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
• Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
• Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
• Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
• Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
• Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

Partner Marketing Manager

• Support lead generation and management activities, coordinating global trade shows and webinars.
• Maintain digital marketing platforms and assist with market research and reporting.
• Provide operational support for sales and marketing programs.
• Manage and maintain incoming leads generated through website inquiries, trade shows, and digital campaigns.
• Track and monitor lead progression and support sales teams in converting leads into customers.
• Coordinate logistics and administration for global trade shows, managing registrations, exhibitor portals, and event documentation.
• Generate reports using Google Analytics and other business intelligence tools to support sales growth and marketing effectiveness.
• Assist with maintaining and updating company website content and pages, supporting ongoing SEO maintenance.

Marketing Associate

• Develop and execute joint GTM strategies with channel partners to drive awareness, pipeline, and customer growth.
• Design and deliver co-marketing campaigns — digital, events, webinars, and partner-led initiatives — using MDF and joint planning.
• Collaborate with channel sales and partner success to enable partners through messaging, tools, and content that accelerate deal velocity.
• Plan and manage regional and partner events, ensuring alignment with sales goals and measurable ROI.
• Track and report on marketing performance and ROI, providing insights to optimize future programs.

Channel Marketing Manager

• Build and own the ABM program end-to-end - tier accounts, define the target universe, orchestrate personalized multi-channel campaigns in concert with the marketing team
• Drive pipeline from named accounts in close partnership with Sales and SDRs, with account-specific content and outbound plays
• Activate intent data and buying signals via Clay, reo.dev, and HubSpot to time outreach and convert anonymous signals to pipeline
• Design executive engagement and field programs (executive dinners, VIP event tracks, bespoke content) to accelerate deals
• Own ABM reporting and attribution - account engagement, pipeline influence, deal velocity - and present to leadership weekly

Account Based Marketing

• Manage the corporate marketing contingency and maintain rolling list of asks across all functions of the organization
• Work with the Functional Strategy and Planning team to ensure budget execution and quarterly spend completion
• Track and update reports and executive decks to support business needs for both planning and headcount reporting as well as ad hoc requests for upper management
• Design, implement, and streamline reports and dashboards using Salesforce platforms to track key metrics and ROI efficiencies for consolidated marketing budgets
• Connect with business partners within marketing and across the wider organization and act as a key source of insights

Senior Marketing Planning and Strategy Specialist

• Manage platform operations, including system health, issue resolution, and user support
• Execute platform roadmap and enhancements aligned to business priorities
• Ensure adherence to SPI processes, controls, and governance standards
• Lead delivery of platform initiatives (requirements, development, testing, deployment)
• Coordinate across Marketing, Technology, and Operations stakeholders
• Support change management including training, communication, and adoption

Marketing Platform Manager – Senior Marketing Specialist

• Develop and execute quarterly and hyper-local marketing initiatives to achieve acquisition and penetration targets through cross-functional collaboration with Sales, Finance, and Operations, including deployment and post-launch evaluation
• Leverage quantitative performance data and qualitative field insights to identify acquisition trends, performance gaps, and revenue opportunities, translating findings into actionable marketing plans and promotional strategies
• Identify market-level opportunities and risks across penetration, channel mix, competitive dynamics, and build readiness, providing strategic recommendations to capture new customers and strengthen competitive positioning
• Own end-to-end market performance by monitoring results and adjusting plans in response to competitive dynamics, including designing and evaluating structured test-and-learn pilots and localized execution strategies using defined KPIs (conversion, cost per acquisition, churn risk, ROI)
• Develop executive-ready presentations that synthesize complex datasets into clear, compelling narratives, enabling data-driven decisions for senior leadership and field sales teams
• Also responsible for other duties/projects as assigned by business management as needed.

Fiber Commercial Marketing Manager

• Own Hypori's DIB and CMMC marketing motion end-to-end
• Develop and maintain Hypori's DIB-specific messaging framework
• Work directly with the Executive Leadership Team to define Hypori's external voice
• Track the CMMC regulatory landscape and translate changes into updates
• Produce DIB-specific content that moves pipeline
• Write with architectural credibility regarding CMMC scope reduction
• Develop thought leadership pieces and bylined articles
• Handle Hypori's presence at DIB and CMMC-relevant events
• Build relationships in the CMMC practitioner community
• Coordinate with the DIB sales team for content needs

Senior Manager, DIB & CMMC

• Own how Fable shows up in person
• Turn events into pipeline
• Keep Sales and Channel in lockstep
• Ensure every dinner, booth, and roadshow earns its place on the calendar
• Bring structure to the logistics, creativity to the experience, and rigor to the results
• Lead execution in collaboration with the marketing team

Field Marketing Manager

• Plan and execute B2B and partner marketing strategies aligned with business objectives and ROI goals
• Develop, communicate, and implement go-to-market plans for B2B products in the U.S. market
• Coordinate with Global Marketing Controller team and ASUS headquarters on vendor funding and budget planning
• Analyze customer, competitor, and product category trends and provide recommendations for business growth

Senior Marketing Specialist, B2B Marketing

• Lead the Brand Marketing strategy and GTM plans for Medium and Small businesses in partnership with SMC Sales teams, focusing on engaging advertisers, agencies, and industry partners to grow Snap’s business.
• Develop and execute marketing programs that communicate Snap’s value proposition for advertisers and agencies through innovative brand campaigns, podcasts, webinars, influencer programs, thought leadership, case studies, workshops, and industry events.
• Design and lead flagship B2B event programs for Medium and Small business - from industry conferences to bespoke client experiences - that position Snap as an innovator, deepen relationships with advertisers and agencies, and drive commercial impact.
• Partner with Sales, Creative Strategy, Product MarComms, and Comms to design integrated campaigns that highlight Snap’s unique ad products and creative solutions.
• Create compelling advertiser brand success stories and localized content that demonstrates ROI and the effectiveness of Snapchat campaigns.
• Build strategic partnerships with agencies, industry bodies, and event organisers to amplify Snap’s B2B presence and thought leadership.
• Collaborate with Marketing peers to adapt global B2B programs for Medium and Small sized businesses, and share best practices across region.
• Track, measure, and report on the effectiveness of B2B marketing initiatives to ensure they drive business outcomes and deliver against Snap revenue goals.

Manager, Business Marketing – SMC

• Execute integrated retail marketing programs across online and in-store channels
• Ensure retailer experiences align with brand, category, and commercial objectives
• Manage digital content publishing, optimization, and syndication across retailer, marketplace, and channels
• Optimize SEO, product content, imagery, and digital shelf presence to improve visibility and conversion
• Analyze campaign performance to optimize future investments.

Regional Channel Marketing Specialist

• Define and drive the overall creative vision and brand direction
• Own accountability for the quality of all group-level brand assets
• Build and execute multi-platform marketing strategies
• Grow and develop a high-performing group of creative and marketing leaders
• Partner with corporate and station leadership on strategies
• Champion creator content as part of the brand strategy
• Collaborate with the Digital Product team for brand cohesion
• Represent Creative Services in executive planning and discussions

SVP, Brand & Marketing

• Lead Regional and Local Market Activation
• Translate national brand strategy into regional and local market programs including Heinz Verified expansion
• Adapt brand extensions and partnership initiatives into locally relevant activations
• Identify opportunities to activate against real-time and cultural moments in market
• Serve as the local market expert for the assigned region
• Provide local learnings and recommendations to strengthen future activations and partnership efforts
• Lead execution of brand extensions and partnership activations across the assigned region
• Develop and strengthen relationships with customers and operators
• Serve as the key marketing partner to local Sales teams, agencies, customers, and operators
• Monitor quality of execution and address issues quickly

Senior Manager, Field Marketing

• Own end-to-end operational execution of marketing campaigns across channels (email, direct mail, digital, SMS, etc.) to ensure on-time, accurate delivery and measurable outcomes
• Segmentation and prioritization of target audiences
• Partner with industry to identify and execute marketing opportunities to build category and brand awareness with physicians, patients, and thought leaders
• Lead recurring campaign operations standups/status meetings; communicate progress and blockers clearly
• Align stakeholders on scope changes, tradeoffs, and timelines; manage expectations and approvals
• Create standard operating procedures and templates to improve throughput and consistency
• Collaborate with internal & external agencies on creative execution and channel delivery
• Partner with analytics teams to measure impact, leverage data to drive future campaigns
• Manage budget including forecasting and tracking

AVP, Marketing Campaign Orchestration

• Own end-to-end operational execution of marketing campaigns across channels
• Segmentation and prioritization of target audiences
• Partner with industry to identify and execute marketing opportunities
• Lead recurring campaign operations standups/status meetings
• Align stakeholders on scope changes, tradeoffs, and timelines
• Create standard operating procedures and templates to improve throughput
• Collaborate with internal & external agencies on creative execution
• Manage budget including forecasting and tracking

See all jobs on JobTailor

Marketing Coordinator

Global Marketing Manager, Research Portfolio

Senior Marketing Manager

Vice President – North American Marketing

Partner Marketing Manager

Marketing Associate

Channel Marketing Manager

Account Based Marketing

Senior Marketing Planning and Strategy Specialist

Marketing Platform Manager – Senior Marketing Specialist

Fiber Commercial Marketing Manager

Senior Manager, DIB & CMMC

Field Marketing Manager

Senior Marketing Specialist, B2B Marketing

Manager, Business Marketing – SMC

Regional Channel Marketing Specialist

SVP, Brand & Marketing

Senior Manager, Field Marketing

AVP, Marketing Campaign Orchestration

AVP, Marketing Campaign Orchestration