Senior Marketing Manager

Xero

Senior Marketing Manager at Xero executing multi-channel campaigns for Accounting and Bookkeeping Partners. Collaborating with global teams to drive brand awareness and customer conversion.

Posted 7/23/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $131,300 - $164,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing within the SaaS sector, focusing on partner marketing and account-based strategies. Proven ability to plan and execute multi-channel campaigns while leveraging data analytics and marketing automation tools to drive measurable business outcomes.

Highest-signal resume keywords

B2B MarketingMulti-Channel Campaign ManagementSalesforce AnalyticsMarketing Automation ToolsCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign PlanningDigital MarketingEmail MarketingContent MarketingEvent MarketingData AnalysisPerformance OptimizationAccount-Based MarketingBudget ManagementGo-To-Market Strategy

Soft Skills

CollaborationCommercial AcumenCustomer FocusStakeholder AlignmentAdvocacy

Industry Keywords

SaaSTechnology SectorPartner MarketingMarketing CampaignsBusiness Goals

About the role

Key responsibilities & impact

Planning and executing multi-channel marketing campaigns for Accounting and Bookkeeping Partners and Small Business customers across the US
Working closely with sales, operations, product marketing, and external agencies
Turning business goals into actionable go-to-market strategies that deliver clear, measurable outcomes
Advocating for our audience across the business
Managing budget performance to support Xero's growth targets

Requirements

What you’ll need

Extensive background in B2B marketing within SaaS or technology sectors, with a focus on partner marketing and account-based strategies
Demonstrated ability to plan, implement, and optimize multi-channel campaigns spanning digital, email, content, and events
Strong track record of using data, Salesforce analytics, and marketing automation tools to track performance and influence business decisions
Exceptional cross-functional collaboration skills, with ease in aligning sales, product, and leadership stakeholders around clear outcomes
Strong commercial acumen and a customer-focused approach to building tailored messaging and campaigns

Benefits

Comp & perks

Medical, dental, vision, 401(k) match
21 days PTO
10 days of Wellbeing leave
5 days of Xtra Leave
1 volunteer day
12 paid holidays
Paid parental leave