Group Marketing Manager – Base Chain

Coinbase

Group Product Marketing Manager on the Base Marketing team driving GTM strategy and managing a small team at Coinbase. Responsibilities include leading launches, managing marketing operations, and shaping global events strategy.

Posted 7/21/2026full-timeRemote • California • 🇺🇸 United StatesSeniorLead💰 $205,785 - $242,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Go-To-Market (GTM) strategy and execution, with a strong focus on managing marketing operations and leading cross-functional teams. Proven ability to define performance metrics and drive successful product launches in the onchain product space.

Highest-signal resume keywords

GTM Strategy OwnershipMarketing Operations ManagementCross-Functional Team LeadershipEvent Strategy DevelopmentOnchain Product Fluency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product MarketingGTM ExecutionPerformance Metrics DefinitionMarketing OperationsEvent Management

Soft Skills

Exceptional WritingStorytelling Ability

Industry Keywords

Onchain ProductsCross-Functional LaunchesProduct ManagementBusiness DevelopmentCompliance

About the role

Key responsibilities & impact

Own GTM strategy and execution for priority products and audiences
Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance
Drive marketing operations for the team
Manage a team of up to 2 PMMs
Shape Base's global events strategy
Define and report on launch performance metrics

Requirements

What you’ll need

8+ years in product marketing or GTM roles
Track record of owning end-to-end GTM launches from strategy through execution
Proven experience running marketing operations and/or events at scale
Exceptional writing and storytelling ability
Fluency with how onchain products work

Benefits

Comp & perks

medical
dental
vision
401(k)