Regional Marketing Manager

American AgCredit

Regional Marketing Manager at American AgCredit leveraging marketplace intelligence to develop marketing plans. Collaborating with GTM teams and enhancing brand image through strategic marketing initiatives.

Posted 7/23/2026part-timeSanta Rosa • California • 🇺🇸 United StatesMid-LevelSenior💰 $89,169 - $151,588 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing strategy development, project management, and relationship building within the agricultural sector. Proficient in managing budgets, coordinating events, and utilizing technology for effective communication and information dissemination.

Highest-signal resume keywords

Marketing Strategy DevelopmentProject ManagementAgricultural Lending KnowledgeStrong Writing and Editing SkillsVendor Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingAdvertisingBudget ManagementEvent PlanningCopywritingMarket ResearchData AnalysisPrint Material DesignStrategic OutreachCommunity Engagement

Soft Skills

Strong Verbal CommunicationExceptional Interpersonal SkillsOrganizational SkillsPrioritization SkillsTeam Collaboration

Tools & Technologies

Information TechnologySoftware for Data ManagementProject Management ToolsCommunication Channels

Industry Keywords

AgribusinessFarm Credit SystemAssociation PartnershipsCustomer Relationship ManagementMarket Intelligence

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Develops and leads new processes to partner with Association business stakeholders, capturing marketplace intelligence and identifying opportunities to inform marketing, brand, and business development strategies
Partners with the Go to Market (GTM) teams to pursue new business prospects and expand existing customer relationships via market research and strategic outreach
Facilitates American AgCredit’s presence in the local agricultural community by coordinating staff involvement in events that support the company’s mission and business development goals
Manages and develops relationships with external agricultural organizations, negotiating appropriate membership and sponsorship proposals in alignment with approved budget
Works to integrate Terrain with Association events and GTM teams
Coordinates advertising and brand awareness activity
Supports and manages the planning, preparation and execution of community events, trade shows and customer appreciation events
Tracks and reports success metrics and facilitates best practice across the Brand organization
Provides monthly updates regarding current and upcoming event status, new opportunities discovered and feedback on completed events to maximize impact in markets
Manages regional marketing expenses, ensuring adherence to approved budgets, and facilitating transparency of both budget and expenses to GTM leadership
Perform other duties assigned.

Requirements

What you’ll need

BA/BS degree with emphasis on agribusiness, business administration, or equivalent
At least six years of experience in marketing, advertising, or related field
Understanding of agricultural lending, the Association and the Farm Credit System
Strong writing and editing skills: ability to write and edit copy in a journalistic style that is structurally and grammatically correct; fluency in writing and preparing copy for a variety of communications channels
Proficiency in project and vendor management, including budgeting, organizing, and prioritizing work to meet deadlines
Experience overseeing the design and production of print materials and publications
Strong verbal communication skills
Exceptional interpersonal skills
Demonstrated proficiency in organizing and prioritizing workload to meet deadlines
Ability to use software and information technology to collect, organizes, retrieve, maintain and disseminate information
Ability to use technology in new or complex situations.

Benefits

Comp & perks

Commitment to agriculture and the communities we serve
Family friendly work environment
Investment in employee development
Medical, Dental and Vision coverage
Outstanding 401k – automatic 3% employer contribution, plus match up to 6%
Generous Paid Time Off (Vacation accrued at 21 days annually, Sick Days accrued at 15 days annually, 12 paid holidays, plus 16 hours of volunteer time)
Competitive Incentive Compensation Plan
Disability & Life Insurance
Employee mental, physical, and financial wellness programs