Senior Marketing Specialist

Northrop Grumman Federal Credit Union

Senior Marketing Specialist leading marketing strategy for lending products at credit union. Developing campaigns, enhancing product positioning, and collaborating across teams.

Posted 7/24/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies for financial products, particularly in mortgage and consumer lending. Proven ability to create compelling marketing content and manage integrated campaigns that drive engagement and compliance.

Highest-signal resume keywords

Product Marketing ExpertiseCampaign DevelopmentProject ManagementCopywriting SkillsFinancial Product Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyProduct PositioningIntegrated Marketing CampaignsLifecycle MarketingData Analysis

Soft Skills

Communication SkillsRelationship BuildingOrganizational SkillsPrioritization Skills

Tools & Technologies

Digital Marketing ChannelsMarketing Calendar ManagementContent Management Systems

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business AdministrationBachelor's Degree in Communications

Industry Keywords

MortgageHELOCConsumer LendingCredit UnionLending Compliance

About the role

Key responsibilities & impact

Lead Lending Marketing Strategy
Develop and execute go-to-market strategies for mortgage, HELOC, consumer, and ancillary lending products
Create compelling product positioning, messaging, and member communications across multiple marketing channels
Own lending product landing pages and digital content, ensuring messaging remains current and aligned with active promotions
Build lifecycle marketing campaigns that engage prospective and existing borrowers throughout their financial journey
Manage the lending marketing calendar to ensure campaigns launch on time and deliver measurable results
Collaborate Across the Organization
Partner with Lending, Compliance, Business Development, Branch teams, and leadership to align marketing initiatives with business objectives
Work closely with the Senior Marketing Strategist to leverage competitive research and market insights that strengthen product positioning
Ensure all marketing materials comply with applicable regulations, including lending-related compliance requirements
Support Enterprise Marketing Initiatives
Develop creative campaigns that support membership growth and community engagement
Write and edit marketing content for print, digital, email, social media, website, and other communication channels
Coordinate with internal partners and external vendors to successfully execute marketing projects
Monitor marketing trends, evaluate campaign performance, and recommend opportunities for continuous improvement

Requirements

What you’ll need

8-10+ years of progressive marketing experience with expertise in product marketing and campaign development
Experience marketing financial products, preferably within a Credit Union or financial institution
Strong background in mortgage, HELOC, consumer lending, or related financial products strongly preferred
Proven success developing product positioning, go-to-market strategies, and integrated marketing campaigns
Exceptional copywriting and content development skills across multiple marketing channels
Strong project management, organization, and prioritization skills with the ability to manage multiple initiatives simultaneously
Excellent communication and relationship-building skills with experience partnering across business units
Analytical mindset with the ability to use data and market insights to improve campaign performance
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Benefits

Comp & perks

medical, dental, vision, disability and life insurance
401(k)-profit sharing plan with employer matching